Continuing the celebration of the recent launch of Fenty Beauty at Ulta Beauty, Rihanna debuted an exclusive Ulta Beauty haul video on April 13th showing how she shops for her favorite products at the nation’s largest beauty retailer. Ulta Beauty customers can now shop for Rihanna‘s Fenty Beauty favorites, including best-selling Pro Filt’r Soft Matte Longwear Foundation, which Rihanna says is “the GOAT” because “there’s a shade for everyone out there,” Killawatt Freestyle Highlighter for “people who like options because I like to play with makeup in different ways – I use it on my eyes, or my cheeks, or my nose bridge,” and the product Rihanna never leaves home without – Invisimatte Blotting Powder.
Experience the interactive Multichannel News Release here: https://www.multivu.com/
Fenty Beauty officially launched retail distribution into all Ulta Beauty 1,300+ stores and Ulta.com on March 6, 2022, making its extensive shade range, light-as-air-formulas, unique packaging, and universally flattering colors and finishes even more accessible.
Rihanna created Fenty Beauty as “Beauty for All” with the mission to help “everyone feel beautiful and recognized, no matter their race, ethnicity, culture or personal style.” And in creating the brand, Rihanna sparked a movement, noting that Fenty Beauty is “more than makeup; it’s a community that supports and uplifts each other.” It’s this shared brand ethos that makes Rihanna‘s decision to expand her Fenty Beauty family to Ulta Beauty a natural next step in making everyone feel welcomed, seen, and heard.
“We are thrilled to welcome the iconic Fenty Beauty to the Ulta Beauty family. Rihanna has creatively developed and meticulously nurtured one of the most loved, inspirational beauty brands in today’s market. Our guests have kept Fenty Beauty at the top of their wish lists and we can’t wait for them to discover these beloved products at Ulta Beauty stores nationwide.”
– Monica Arnaudo, Chief Merchandising Officer, Ulta Beauty
“I created Fenty Beauty with a global vision in mind, and that vision transcends everything from our shade ranges and products to where and how people can shop the brand. I want everyone to truly be included and Ulta Beauty’s amazing community shares the same passion for beauty that I do.”
Celebrity Makeup Artist Saisha Beecham and singer/song writer Estelle shared a photo on Instagram showing off the musician’s makeup look using AJ Crimson Beauty. Saisha used AJ Crimson Beauty’s Blurflection Priming Souffle ($55; https://ajcrimson.com/) to achieve a smooth, flawless look on Estelle.
The Black-owned luxury cosmetic line features a variety of different products + lip shades and is now carried at Nordstrom.
BE[LOVE]D is in the air! Valentine’s Day is right around the corner wanted to share the greatest pampering beauty gifts from vegan beauty brand BELOVED by Love Beauty and Planet! Check out the below products available at Target and Target.com that make the perfect gift for Valentine’s Day!
About BELOVED by Love Beauty and Planet
- BELOVED by Love Beauty and Planet is a line of pampering bath & body products that transforms bath time into a small act of love for your body, mind and planet.
- Our products are vegan, made with plant-based cleansers and moisturizers, free from parabens and sulfate cleansers, and made with 92%+ naturally-derived* ingredients. Love Beauty and Planet (including BELOVED) is PETA approved, meaning we do not test on animals, anywhere in the world.
- *We consider an ingredient naturally derived if it’s unchanged from its natural state or has a natural source and undergone some processing — but retains greater than 50% of its original natural structure. 92% naturally derived means 92% of our formula, including water, is made up of naturally derived content!
- Our bottles and jars are recyclable and made with 100% recycled plastic. We are proudly committed to continuously seeking innovative ways to reduce our environmental impact while offering consumers exciting formats for their different needs (excluding body scrubs, candles, and sheet masks)
- BELOVED by Love Beauty and Planet is available exclusively at Target stores and Target.com/Beloved
- MSRP: Ranges from $3.99-$17.99, depending on product
- Fragrance Collections
- NEW Product Formats
o 3-Wick Scented Candle
o Bath Salts
Now entering its 50th year, Dark & Lovely has been the go-to brand for Black women looking to achieve head-turning styles, while protecting the integrity of their hair. The brand continues to stay relevant with new innovations like the Uplift Bleach Kit, which appeals to consumers of all agers, including Gen Z and Millennials who are looking to express themselves through their style. Keeping in step with this, the new Uplift Bleach Kit features a patented, two-part system that is not only easy to use, but delivers up to 8 levels of dramatic lift – from Black to honey blonde to platinum. The new haircare solution also includes curl safe technology with encapsulated oils that provide 4x more hydration, while maintaining hair texture.
“As a newly converted blonde, I am thrilled for the launch of Dark & Lovely’s new Bleach Kit,” said actress, producer and Dark & Lovely Brand Ambassador, Storm Reid. “This has already become an absolute must-have in my beauty arsenal. What I really love is that I can actually use it to keep my hair looking amazing from home.”
“When opting to go blonde, it’s important to use products that not only help you to achieve your desired hue, but nourish the hair while respecting its natural curl pattern,” said celebrity hairstylist Kendall Dorsey, who styles Kelly Rowland, Saweetie and Alicia Keys. “The Dark & Lovely Uplift Bleach Kit does just that, making it the perfect at-home staple for blonde bombshells.”
The Dark & Lovely Uplift Bleach Kit is available for $8.49 at Walmart stores nationwide and Walmart.com. For more information about Dark & Lovely and the Uplift Bleach Kit, please visit DarkAndLovely.com or follow us on Instagram, Facebook, Twitter and YouTube.
ABOUT DARK & LOVELY
Dark & Lovely, founded in 1972, was created to help Black women express and embrace their individual styles. As one of the first brands to celebrate the Black consumer, for 50 years Dark & Lovely has been known for offering innovative products and technology made exclusively for Black Women to address their specific beauty needs. As a subsidiary of L’Oréal USA, Dark & Lovely continues to unveil breakthrough hair innovations for women of color. For more information, visit www.darkandlovely.com
- All 2,625 (including the newest 315) Pantone colors all on an accordion layout small booklet for easy reference.
- Features an exclusive chip of Color of the Year 2022, PANTONE 17-3938 Very Peri.
- 70 colors arranged per page in a large chip size to provide a better visual and user experience for designers.
- A portable size that is meant to easily fit a work-from-home/flex work environment.
- H. 3″(7.62cm) x W.8″(20.3cm) X L 10″ (25.4cm)
- Colors on pigment paper to reach multiple substrates design options and markets.
Finishing Touch Flawless, the Church & Dwight Co., Inc. beauty brand taking hair removal devices for women to new levels, announced today that their #1 facial hair remover for women, Flawless, is a recipient of the prestigious Allure Best of Beauty 2021 award in Skin, Hair Removal Device.
Allure’s Best of Beauty Award is one of the most prized in the beauty industry. For 25 years, Allure has put thousands of innovative beauty products through a rigorous vetting process with the publication’s elite group of editors and experts. These experts cull the most innovative products on the market deemed worthy of the reward. Learn more at: https://www.allure.com/
Finishing Touch Flawless, which went global in 2021, looks like an ordinary lipstick from the outside, but remove the cap and you find an 18-karat gold-plated double-halo floating head that removes hair instantly and painless – without irritation or down time. Dermatologist Approved, the hypo-allergenic, and gentle-enough-to-use-everyday hair removal device so effectively removes peach fuzz and unwanted hair that it the product catapulted into the #1 selling device at retail (A.C. Nielsen, All Channels, Electric Female Grooming, Unit Sales, 52-weeks ending 12/30 in 2017, 2018, 2019 and 2020). To learn more about Finishing Touch Flawless, visit www.FlawlessBeauty.com
She’s strutted down runways, melted paparazzi lenses, and set Instagram afire with her precocious beauty and fearless style. Now, fashion and social media phenom Amelia Gray Hamlin is bringing her best life to home life for Rinna Beauty, the namesake cosmetic brand launched by her mother Lisa Rinna, a bold taste name in her own right. Hamlin, whose 1 million + followers span the world, will debut on Cyber Monday (Nov. 29) the “Amelia Kit,” featuring lipstick, gloss and liner that reflect her attitude, allure, and attraction. The latest addition to the Rinna Beauty collection retails for $49 and is available exclusively on www.rinnabeauty.com. As part of Cyber Monday, Rinna Beauty will extend a 50 percent discount on all Lip Kits.
“My mom is so fearless in everything she does, and I wanted to create that spirit in my Lip Kit,” said Amelia, who has become a ubiquitous force on the runway (Dolce & Gabbana, Christian Cowan, Dennis Basso, etc.), glossy pages (Vogue, W) and the red carpet. Her lip kit, a part of Rinna Beauty’s ICON collection, includes the “Lil Extra” lip liner (0.2g/0.01 oz) in a neutral mauve tone; “Angel’s Kiss” lipstick (3.9g/.14oz) a lightly frosted bubblegum pink; and “Frost Bite” lip gloss (4ml/.14 fl. oz) a shiny frosted silver. “My style is chic, and I wanted to have fun with the names,” she said.
The “Amelia Kit” is the first collaboration Rinna Beauty has launched with Lisa’s family, but not the last.
“It’s a family business!” says Lisa. “Rinna Beauty is not a celebrity brand; it’s a cosmetic company rooted in quality, style, and individuality. I’m so excited to have my daughter join me in representing — and advocating— for something so meaningful. We’ve created a line of products that are vegan, paraben-free, not tested on animals, that use only the finest materials and ingredients, and which make people feel special.”
The Amelia kit joins the astonishingly successful collection of her mother’s lip kits, each of which has its own dynamic personality. Since its debut late 2020, Rinna Beauty has become one of the hottest cosmetic brands to launch. Its first products, the ICON Lip Kits, in Lisa’s signature nude shades, were immediate best sellers and crashed the rinnabeauty.com website several times. Lauded for their luxury formulas and packaging, Rinna Beauty is quickly becoming a front runner in the clean, vegan beauty lane. The brand has released several new shades/ incarnations of the kit through 2021, including the “alter ego” collection: Pinky, Kiki, Heidi, Sasha and Sabine.
Sormé announces the relaunch of its product line within drugstores conforming as a cosmetics brand that approaches makeup from a skincare point of view, aiming towards consumers of newer generations that are more knowledgeable of quality ingredients and mindful of what is being used on their skin.
For more than 20 years, Sormé has worked on perfecting their makeup line by teaming up with leading formulators and professional makeup artists from around the world to ensure a noteworthy composition of the foremost anti-aging technologies and traditional beauty insights compacted into every product. Clinically proven age-reversing peptides are infused with healing vitamins, pure minerals, antioxidants, and active plant botanicals to help nourish and protect the skin while enhancing the consumer’s natural beauty. This combination of superior ingredients and high definition pigments mixed with skincare additives are the basis to the creation of Sormé’s professional grade cosmetics brand.
Founded by Morad Amirieh, his interest in the retail beauty industry began from his father who was a beauty distributor, which inspired him to ultimately build his own makeup brand. “I set out to create a cosmetics line that I would proudly share with my daughters”, says Morad.
Sormé comes from the Egyptian name for the natural black “kohl” substance that was once used by queens and princesses such as Cleopatra, who began the sensation of intensely pigmented, black exotic eye makeup dating back to the fourth millennium. This influence remains prevalent within Sormé’s products as they are formulated with the finest color pigments available in an effort to enhance the eyes while maintaining an allure that is simply timeless.
Aside from extreme pay-off eyeshadows, Sormé’s cosmetics line is filled with moisturizing lipsticks and balms, nourishing bronzer duos, multi-functional blush sticks, vitamin fortified eye and lip liners, and shea butter infused conditioning mascaras. Their concealers and BB creams are loaded with antioxidant enriched complexes that include ginseng, rosemary, argan oil, chamomile, and cucumber seed oil, along with natural SPFs to help prevent the skin from radical damage.
This sophisticated, multi-tasking line of makeup can be found in select CVS stores nationwide, and also online at www.sorme.com.
To watch the Style + Life + Fashion, TikTok review, click on the arrow below:
@kwest1908PR Makeup Package sent to Style + Life + Fashion. 💄 ##unboxing ##unboxingmakeup ##makeup ##foryou
Creme of Nature Taps Celebrity Hairstylist & Master Wig/Weave Artist Kellon Deryck as Its New Brand Ambassador
With more than 15 years of professional experience under his belt, Kellon is one of the world’s leading celebrity hairstylists working with today’s hottest stars, such as Grammy Award–winning artist Megan Thee Stallion, music duo City Girls and multi-platinum producer and music icon Missy Elliott. Trained at the esteemed Aveda institute, he is well-versed in haircare and techniques for all hair textures. He also uses his platform as an influencer to mentor and train the next generation of stylists to help navigate their professional careers.
Over the last two decades, there has been tremendous growth in the multicultural haircare space with many Black Women opting to wear their natural hair, protective styles such as weaves, wigs and braids are now the norm to protect their natural textures underneath, while showcasing their individual style. According to a recent study, 45% Black Women are interested in identifying quality products to maintain their hair and scalp under their protective styles. Understanding the trend, Creme of Nature’s objective is to ensure that women wearing protective styles care for the natural hair underneath, which is often forgotten; as well as their desired hairstyle or look. “At Creme of Nature, we do not believe in sacrificing healthy natural hair and scalp care for a great hairstyle,” said Jolorie Williams, General Manager, Revlon Multicultural and Contract Services. “You can have both. Now, with Kellon Deryck on board, a coveted master stylist with a specialty on wigs and weave styling, Creme of Nature can drive that message to naturalistas on their hair chameleon style journey as well as attract and gain new consumers.”
“Ever since I was a young artist in-training, Creme of Nature products have been a household name and my go-to brand for various haircare and styling needs such as trendy braiding and weaving techniques or simply, styling a sleek blow-out. I have used the various collections, no matter if I was working at a salon or doing someone’s hair at home.” said celebrity hairstylist Kellon Deryck. “It’s very imperative that everyone follow a good haircare regimen, and Creme of Nature has always been synonymous with amazing haircare and quality products. I’m beyond honored and excited for this journey to share the brand’s legacy, innovation and newest collections fit for all textures to the community, and even the world. We want to show the entire community the best products Creme of Nature has to offer to promote healthy yet versatile hair.
As a celebrity hairstylist, Kellon is always on the road, whether styling notables and models on photo shoots, magazine covers or red carpets. He’s charged with and committed to caring for his clientele’s hair throughout many stages, from natural hair to protective styles, wigs and weaves. “For all of my client jobs, I make sure my styling kit is prepped and ready with all of the necessary haircare and styling products for whatever hairstyles I might be creating that day,” said Kellon. “I love to create head-turning and trendsetting hairstyles but above all, I believe in taking care of the hair underneath protective styles, the way it naturally grows out of the scalp.”
Under this partnership with Creme of Nature, Kellon will educate and communicate to consumers and community the brand’s product benefits across all social and digital communication and visual representation. He will also collaborate with various retailers on select campaign initiatives.
“Today, Creme of Nature is shining different. We are re-imagining the brand, from its look to the ingredients. Our partnership with Kellon Deryck represents a bold new step to highlight our legacy brand and connect to our community even more,” said Jolorie Williams, General Manager, Revlon Multicultural and Contract Services.
For more information about Creme of Nature, please visit cremeofnature.com.