Watch Rihanna Shop for Her Fenty Beauty Favorites at Ulta Beauty!

Continuing the celebration of the recent launch of Fenty Beauty at Ulta Beauty, Rihanna debuted an exclusive Ulta Beauty haul video on April 13th showing how she shops for her favorite products at the nation’s largest beauty retailer. Ulta Beauty customers can now shop for Rihanna‘s Fenty Beauty favorites, including best-selling Pro Filt’r Soft Matte Longwear Foundation, which Rihanna says is “the GOAT” because “there’s a shade for everyone out there,” Killawatt Freestyle Highlighter for “people who like options because I like to play with makeup in different ways – I use it on my eyes, or my cheeks, or my nose bridge,” and the product Rihanna never leaves home without – Invisimatte Blotting Powder.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/9022251-fenty-beauty-by-rihanna-now-available-at-ulta-beauty/

Fenty Beauty officially launched retail distribution into all Ulta Beauty 1,300+ stores and Ulta.com on March 6, 2022, making its extensive shade range, light-as-air-formulas, unique packaging, and universally flattering colors and finishes even more accessible.

https://www.ulta.com/brand/fenty-beauty-by-rihanna

Rihanna created Fenty Beauty as “Beauty for All” with the mission to help “everyone feel beautiful and recognized, no matter their race, ethnicity, culture or personal style.” And in creating the brand, Rihanna sparked a movement, noting that Fenty Beauty is “more than makeup; it’s a community that supports and uplifts each other.” It’s this shared brand ethos that makes Rihanna‘s decision to expand her Fenty Beauty family to Ulta Beauty a natural next step in making everyone feel welcomed, seen, and heard.

“We are thrilled to welcome the iconic Fenty Beauty to the Ulta Beauty family. Rihanna has creatively developed and meticulously nurtured one of the most loved, inspirational beauty brands in today’s market. Our guests have kept Fenty Beauty at the top of their wish lists and we can’t wait for them to discover these beloved products at Ulta Beauty stores nationwide.”
– Monica Arnaudo, Chief Merchandising Officer, Ulta Beauty

“I created Fenty Beauty with a global vision in mind, and that vision transcends everything from our shade ranges and products to where and how people can shop the brand. I want everyone to truly be included and Ulta Beauty’s amazing community shares the same passion for beauty that I do.”
 – Rihanna

@FENTYBEAUTY
@ULTABEAUTY

Celebrity MUA Saisha Beecham Uses AJ Crimson Beauty on Musician Estelle

Celebrity Makeup Artist Saisha Beecham and singer/song writer Estelle shared a photo on Instagram showing off the musician’s makeup look using AJ Crimson Beauty. Saisha used AJ Crimson Beauty’s Blurflection Priming Souffle ($55; https://ajcrimson.com/) to achieve a smooth, flawless look on Estelle.

The Black-owned luxury cosmetic line features a variety of different products + lip shades and is now carried at Nordstrom.

Fashion Influencer Aaliyah Jay (2 million +) talks new fashion line, success & more on Blavity TV

In a new article and video by Black culture platform Blavity, fashion and beauty content creator and influencer Aaliyah Jay is highlighted. In the clip, Aaliyah discuses the upcoming relaunch of her clothing line Twisted Saints out Q1 2022 as well as her rise as an influencer and the implications that result from her success.

Over the past 5+ years, Aaliyah has cultivated a following of over 4 million across her social media platforms. Aaliyah creates fashion, beauty, travel and lifestyle content that she hopes will inspire others to be their authentic selves.

Now in LA and originally from Boston and New York, she is now venturing into the next step of her career, one as a fashion designer and correspondent. In addition to fashion commentary and vlogging, she will be relaunching her clothing line Twisted Saints at the beginning of 2022 in addition to growing her already large platforms and expanding her media profile.

SOCIAL REACH

4.4M TOTAL REACH

Instagram: 2.0M FOLLOWERS

Twitter: 296K FOLLOWERS

YouTube: 1.5M SUBSCRIBERS

Tik Tok: 303K FANS

SORMÉ TREATMENT COSMETICS REVEALS PRODUCT RELAUNCH: TikTok Unboxing

Sormé announces the relaunch of its product line within drugstores conforming as a cosmetics brand that approaches makeup from a skincare point of view, aiming towards consumers of newer generations that are more knowledgeable of quality ingredients and mindful of what is being used on their skin.

For more than 20 years, Sormé has worked on perfecting their makeup line by teaming up with leading formulators and professional makeup artists from around the world to ensure a noteworthy composition of the foremost anti-aging technologies and traditional beauty insights compacted into every product. Clinically proven age-reversing peptides are infused with healing vitamins, pure minerals, antioxidants, and active plant botanicals to help nourish and protect the skin while enhancing the consumer’s natural beauty. This combination of superior ingredients and high definition pigments mixed with skincare additives are the basis to the creation of Sormé’s professional grade cosmetics brand.

Founded by Morad Amirieh, his interest in the retail beauty industry began from his father who was a beauty distributor, which inspired him to ultimately build his own makeup brand. “I set out to create a cosmetics line that I would proudly share with my daughters”, says Morad.

Sormé comes from the Egyptian name for the natural black “kohl” substance that was once used by queens and princesses such as Cleopatra, who began the sensation of intensely pigmented, black exotic eye makeup dating back to the fourth millennium. This influence remains prevalent within Sormé’s products as they are formulated with the finest color pigments available in an effort to enhance the eyes while maintaining an allure that is simply timeless.

Aside from extreme pay-off eyeshadows, Sormé’s cosmetics line is filled with moisturizing lipsticks and balms, nourishing bronzer duos, multi-functional blush sticks, vitamin fortified eye and lip liners, and shea butter infused conditioning mascaras. Their concealers and BB creams are loaded with antioxidant enriched complexes that include ginseng, rosemary, argan oil, chamomile, and cucumber seed oil, along with natural SPFs to help prevent the skin from radical damage.

This sophisticated, multi-tasking line of makeup can be found in select CVS stores nationwide, and also online at www.sorme.com.

To watch the Style + Life + Fashion, TikTok review, click on the arrow below:

@kwest1908PR Makeup Package sent to Style + Life + Fashion. 💄 ##unboxing ##unboxingmakeup ##makeup ##foryou

♬ Hip Hop Background(813690) – Pavel

Milani Cosmetics® Launches the #Milani Makers Campaign

In honor of 20 years of creativity, individuality and attainability, Milani Cosmetics® is proud to announce the Milani Makers™ Campaign, celebrating the community that has inspired the brand since its inception. The campaign illustrates the spirit of Milani through its brand advocates, the Milani Makers, who are innovators, creators, culture shakers, risk takers, equality seekers and boundary breakers. They strive to bring beauty into the world and leave it better than they found it.

Milani Cosmetics is a market leader in the color cosmetics industry, creating prestige quality makeup at an affordable price. Milani was founded in 2001 by an art teacher in Los Angeles who fell in love with the culture and creativity of the community but was frustrated by a lack of diversity in the drugstore makeup aisles. Today, Milani is known for their iconic Baked Blush™, Make it Last™ Setting Sprays, and Conceal and Perfect 2-in-1 Foundation and Concealer™.

Our Milani Makers inspire us each day to continue to create products that make luxury accessible for all,” stated Mary van Praag, CEO of Milani Cosmetics. “On our 20th anniversary, it was important for us to recognize and support those who have always supported us. We are excited to elevate this dynamic group of innovative and passionate individuals.”

To kick off the campaign, the brand will make donations to seven non-profit organizations. Each organization was chosen by a Milani Maker and represents the brand’s mission to support causes that are changing the world. Milani Makers will continue to raise awareness of these causes via content on Instagram.

“I’m proud to be named a Milani Maker and to partner with a brand that has always been devoted to individuality and creating quality, cruelty-free makeup at an affordable price. Thanks to Milani, I am able to give back to The Blue Mountain Humane Society who is doing amazing things for the animals in my community,” said Rocio Soria (@rocioxsoria).

Throughout the year, Milani will continue to celebrate and highlight its many Milani Makers with social content and giveaways. To learn more or participate, simply use #MilaniMakers for a chance to be featured on the brand’s social channels. Visit www.milanicosmetics.com or @milanicosmetics on Instagram and TikTok.

About Milani Cosmetics 

Inspired by art, diversity and attainability, Los Angeles-based Milani Cosmetics® is a market leader within the color cosmetics industry, creating prestige quality makeup at an affordable price. The brand is dedicated to providing luxe for all – luxury that is inclusive, not exclusive. Milani® has amassed a devoted, multicultural following of artists, change-makers and forward-thinking creators, also known as Milani Makers™, and for over 20 years has been devoted their absolute individuality and freedom to express their authentic selves. All products are proudly cruelty-free and do not contain parabens, phthalates or formaldehyde.

We Are Milani, Luxe for All ™.

essence Makeup’s NEW Lash Princess Mascara; Lash Princess Curl

We are thrilled to share that essence makeup officially welcomes their newest Lash Princess formula – Lash Princess Curl – available NOW for $4.99 at essencemakeup.comUlta.com and Amazon.com!

essence is widely known for its best-selling Lash Princess Mascara – which is the #1 mascara on Amazon with nearly 150K rave reviews plus a true cult-following. At the request of Lash Princess lovers, the brand is excited to welcome the long-awaited addition to the coveted mascara lineup – Lash Princess Curl. Created with a curling formula and peanut-shaped fiber brush, Lash Princess Curl lifts coats and holds lashes for a dramatic wide-open look!

 $4.99 –available at essencemakeup.comUlta.com and Amazon.com and in select Ulta locations beginning in July.  

    • Long awaited and finally available: Lash Princess now has a curl formula!
    • Peanut shaped fiber brush allows for easy application that provides maximum volume and curl – 2 main must-have mascara effects combined in one mascara
  • This Vegan formula is totally paraben-free, with no micro plastic particles added

Tommy Bahama Announces Partnership With Smart Home Fragrance Brand Pura

Iconic island lifestyle brand Tommy Bahama announces today, a partnership with innovative smart home fragrance company, Pura. Two of Tommy Bahama’s signature home fragrance scents, “Maui Mango” and “Signature Island Blend,” are now compatible with the Pura device, to bring Tommy Bahama home in a smart system now available at www.tommybahama.com and at select Tommy Bahama stores nationwide.

The Pura diffuser gives users the freedom of controlling scent intensity, swapping between two fragrances of choice, and setting custom scent schedules—all within the Pura app. Each Pura device discreetly plugs into the wall, allowing for premium scent diffusion while adding a sleek touch to home decor. The device also has a colorful smart night light feature which, when combined with the scent experience, lets users personalize their home ambiance. Pura fragrances are pet and kid friendly.

“Pura’s device affords you the opportunity to wake up and fall asleep to our island scent,” says Chrisann Furciato, Tommy Bahama’s SVP of Licensing. “We are extremely excited about this partnership and transcending our guests to “Live the Island Life” through our fragrant scents within their home.”

“We are thrilled to partner with Tommy Bahama to bring their signature fragrances to life,” says Pura Co-Founder Richie Stapler. “These recognizable scents can transport you to the islands from the comfort of your own home.”

The fragrances are as follows:

Signature Island Blend: Notes of Maui pineapple, island mandarin, cilantro, tropical mango, luscious papaya, sea jasmine, driftwood, cedar, island musk.

Maui Mango: Notes of sweet island mango, juicy tangerine, and blood orange blended with Hawaiian pineapple.

The Pura Tommy Bahama box set retails for $85 on www.tommybahama.com and in select Tommy Bahama stores; and includes the two fragrances and a Pura device.   The same fragrances sell separately, for $16 each, at www.TryPura.com.

The Must-Have Beauty Subscription Box for Woman of Color

Lovely ladies, adjust your crowns and get ready to get your glow on. The Beem Box has arrived to encourage and inspire your beautiful souls, inside and out.

Expect to be obsessed by The Beem Box, the essential beauty subscription box for black and brown-skinned beauties. Frankly, it’s the box that every woman of color wants and needs tailored just for them.

The Beem Box includes beauty must-haves such as liquid lipsticks, eyeshadows, makeup brushes, liquid liner, moisturizer, lip liner, setting spray, eyelashes, lip glosses, mascara, lipstick, body lotion, and much more!

Included in each box are useful tips and information on the goodness of each product and how to use it. Practice your makeup looks while being safe at home and stay ahead of the trends (there’s only so much Netflix you can watch, right?).

Founded by a woman of color, The Beem Box is an easy, fun, and practical way to discover the best luxury and indie makeup brands for women of color that are conveniently delivered straight to doorsteps.

Gift to yourself and share the love with family and friends (great for birthdays and Mother’s Day) with these wonderful options:

Get a Box

Receive a beautiful box every other month ($39.95 per box, plus $5 shipping)

Give a Box

Order a subscription as a gift and the recipient will receive three Beem Boxes as they’re released on the 17th of each delivery month ($109 plus shipping)

Give a one-time gift box with seven full-sized products ($45.95 plus shipping.)

Pinterest Launches AR Try-On For Eyeshadow

It’s not as easy to shop in-store and try on make-up these days, but Pinterest is introducing the next best thing. The visual discovery app launched AR Try On for eyeshadow, so you can browse eyeshadow shades, try on, and purchase in-stock products based on what works for your skin tone.

Without skin smoothing or image altering effects, Try On shows you authentic results. It’s called augmented reality, but it’s really more actual reality. AR Try On for eyeshadow is also integrated with skin tone ranges, so Pinners can filter results by makeup that best matches their skin tone, and a feature will also show inspirational looks with similar shades so you can see how the colors appears on others.

With AR Try On for eyeshadow, powered by Lens, Pinners can tap into visual search and AR technology to try on and shop beauty products right from the camera on their phone. Simply click the camera icon in search and start browsing different shades of eyeshadow, try on in-stock shades, and purchase. With existing AR Try On for lipstick, Pinners can toggle between lip and eyeshadow looks. The virtual eyeshadow experience is now live across more than 4,000 shoppable shades from brands including Lancome, YSL, Urban Decay, and NYX Cosmetics.

The addition of these AR capabilities allows Pinners to tap into a growing desire to experiment with their makeup looks. Over the last year, Pinterest has seen searches* grow for out of the box makeup looks including pastel eyeshadow (12x), crazy eyeshadow (4x), sunset eyeshadow (4x) and butterfly eyeshadow (2x).

This is just the latest AR offering from Pinterest, which launched AR Try On for lipstick last year. With the addition of AR Try On for eyeshadow, Pinners can now toggle between lipstick and eyeshadow looks until they find the look that works best. You can also send products to friends via text, email or various social apps for them to try on the product!

To access the Try On for eyeshadow feature: 

  • Open the Pinterest app and click the camera icon in search
  • Scroll different shades and watch as they appear on your face (no skin altering or smoothing effects in place!)
  • Click a product to purchase on the retailer’s site

This is the latest update to make it easy to shop the latest trends on Pinterest.

According to a recent story on Glossy.co, “the pandemic has ‘accelerated’ adoption of virtual try-on techniques…leading to a 32% increase in use of makeup try-on…” Pinterest is joining company’s including YouCam, SnapChat and Google, all who are adding these AR try on features for ease of shopping.

GLOBAL FASHION AND BEAUTY FOUNDER RIHANNA AND RENOWNED ARTIST LORNA SIMPSON COLLABORATE FOR ESSENCE’S JANUARY+FEBRUARY 2021: THE ISSUE CELEBRATES VICE PRESIDENT-ELECT KAMALA HARRIS’ HISTORIC WIN

ESSENCE, the leading media, technology and commerce company serving Black women, kicks off 2021 with a stunning January + February cover art exclusive. Legendary artist Lorna Simpson collaborates with global fashion and beauty founder Robyn Rihanna Fenty (who recently launched Fenty Skin globally in stores in the U.S. and the U.K.) to reinterpret the narrative of modern-day beauty in the gorgeous photographic cover collage, Of Earth & Sky, and in images comprising a 12-page portfolio feature inside the January + February issue. Over the past 15 years of her acclaimed three-decade career, Simpson has created collages that recontextualize images of Black women from vintage pages of Ebony and Jet magazines. Like all of Simpson’s celebrated works, these original pieces are more than what meets the eye.

Simpson channels Rihanna as her muse throughout the spectacular artistic rendering—reimagining the artist in a way that has neverbeenseen before. Rihanna looks ethereal in designer piecesincluding from her signature Savage X Fenty line as well as Prada, Givenchy, Hood by Air, Thelma West, Rick Owens and more.Simpson states:“…I needed to create images of Rihanna to place within the environments of source materials from my archive. For the project to have the same kind of dramatic visual intensity as my collage work to date, I had to consider the atmosphere and lighting of specific source materials before arriving to set. Knowing Rihanna’s charisma and commanding presence, my effort was then to be as present and prepared as possible to capture her exquisite performance for the camera…”

The package also features the piece, Anthems of Possibility, written by Simpson’s daughter, writer and actor Zora Simpson Casebere. She weighs in on how Rihanna helped shape her womanhood at an early age and how serving as a stand-in model on set for her mother was a full-circle moment. She muses:“…At 13, I was deeply grateful that at a formative time in my life, it was Rihanna’s voice and art that became my portals to so many questions about sexuality, sexual exploration and sexual autonomy. Now, on set, I assisted my mother as a model as she explored how she might later place Rihanna within the visual contexts she’d selected from vintage Ebony magazines, old Associated Press photographs and 19th-century lithographs of mineral specimens. When Rihanna arrived at the set—my first time seeing her in real life—I was mesmerized. She was the very definition of grace, charisma and influence. Wearing a magnificent Maximilian black headdress, she requested the song ‘Thick’ by DJ Chose, then met the camera with power and possibility—power in how she moved her body through space, and possibility in how she dismantled and moved beyond institutional boundaries…”

The gorgeous issue will also pay homage to Vice-President Elect Kamala Harris’ historic win with reflections by five influential Black women: Donna Brazile, Leah Daughtry, Karen Finney, Star Jones and Minyon Moore. In addition, the issue features an interview with Barack Obama talking about his new book and journey as the nation’s first Black president. Plus, iconic actress Cicely Tyson shares an eye-opening excerpt from her new memoir.

For more on this issue, visit ESSENCE.com or pick up the January + February 2021 issue on newsstands next week. (Photographic Collages, Lorna Simpson)