Tommy Bahama Announces Partnership With Smart Home Fragrance Brand Pura
Iconic island lifestyle brand Tommy Bahama announces today, a partnership with innovative smart home fragrance company, Pura. Two of Tommy Bahama’s signature home fragrance scents, “Maui Mango” and “Signature Island Blend,” are now compatible with the Pura device, to bring Tommy Bahama home in a smart system now available at www.tommybahama.com and at select Tommy Bahama stores nationwide.
The Pura diffuser gives users the freedom of controlling scent intensity, swapping between two fragrances of choice, and setting custom scent schedules—all within the Pura app. Each Pura device discreetly plugs into the wall, allowing for premium scent diffusion while adding a sleek touch to home decor. The device also has a colorful smart night light feature which, when combined with the scent experience, lets users personalize their home ambiance. Pura fragrances are pet and kid friendly.
“Pura’s device affords you the opportunity to wake up and fall asleep to our island scent,” says Chrisann Furciato, Tommy Bahama’s SVP of Licensing. “We are extremely excited about this partnership and transcending our guests to “Live the Island Life” through our fragrant scents within their home.”
“We are thrilled to partner with Tommy Bahama to bring their signature fragrances to life,” says Pura Co-Founder Richie Stapler. “These recognizable scents can transport you to the islands from the comfort of your own home.”
The fragrances are as follows:
Signature Island Blend: Notes of Maui pineapple, island mandarin, cilantro, tropical mango, luscious papaya, sea jasmine, driftwood, cedar, island musk.
Maui Mango: Notes of sweet island mango, juicy tangerine, and blood orange blended with Hawaiian pineapple.
The Pura Tommy Bahama box set retails for $85 on www.tommybahama.com and in select Tommy Bahama stores; and includes the two fragrances and a Pura device. The same fragrances sell separately, for $16 each, at www.TryPura.com.