H&M Studio is thrilled to unveil the campaign for it’s A/W 19 collection, “Magical Realism”, infused with a dramatic mood of feminine spirituality.

Photographed by Christian MacDonald, styled by Ludivine Poiblanc, who also consulted on the collection, and modeled by Adut Akech in the endlessly energizing streets of New York, the collection comprises an arresting combination of sharp tailoring, silken dresses, and heritage knitwear.

The collection will be available at hm.com and in selected stores from September 5.



Spring 2019 Style Report: 15 Trends For The Everyday Wardrobe

The sun is out and birds are chirping!  That means it’s time to transition our wardrobe for Spring.  Put the cable sweaters away and take out your favorite sandals.  Some would argue that trends are not authentic but they help to refresh your closet.

Below are some of the standout trends for Spring 2019.  I wanted to share items that are easy to incorporate in anyone’s wardrobe.

One suggestion is to purchase items at a reasonable price.  You do not want to buy pricey pieces that may not be worn the following year.  Also, you don’t have to check-off on every style trend but select your top five favorites and enjoy dressing up every day!

Some of the stores highlighted range in sizes which are very important.  When shopping for your favorite piece, you don’t want to get frustrated due to sizes and lengths.

A few reasonably priced stores with sizes 0-22 are Loft, H&M, New York and Company, Nordstrom Rack, and Macy’s.  Additional stores for discount shopping include Marshalls and Burlington.

Happy Shopping!

Spring 2019 Style Report:
  • Shirt Dresses
  • Vests
  • Bows:  Tops, Dresses, Footwear

Need assistance with your clothing or personal shopper?  Contact Kimberly West Styling consulting agency.

Party Like It’s 2019: #NYE Affordable Fashion From H&M

H&M is a great shopping destination for chic affordable clothing.  If you need a last-minute outfit, they’re the perfect stop!  They have everything from stackable rings to nail polish.

A lot of women over the age of twenty will second-guess the store and you shouldn’t.  H&M has a range of sizes (plus size/maternity) and diverse style options.

It’s the hidden store when you want an inexpensive reversible shopper for work, or you booked a cruise but your budget calls for a thirty dollar swimsuit.

The store runs several campaigns to guide your shopping needs.


H&M Holiday Vibes with Nicki Minaj: A Magical Holiday Video

Featured Photo and Images from HM.com


Nicki Minaj did an interview with H&M to get everyone excited about the holiday season. According to the site, “We love the holidays, and we love Nicki Minaj. The queen of rap needs no introduction, so instead of asking a bunch of questions about her record-breaking career, awesome rapping and singing skills and big personality, we invited her to play a game of This or That – holiday edition. Why? Because who doesn’t want to know who out of Santa, Rudolf the Red-Nosed Reindeer and Frosty the Snowman she’d like to date, marry or make disappear forever?”

Read more about the interview and shop her looks:  Holiday Vibes & Nicki Minaj 



H&M Festive Season Collection: Embellishments and Minimalistic Accessories

If you’re the type of girl who likes cutting edge style on a budget, then H&M is the place for you.  This on-trend, chain retailer can rarely be ignored with its mixture of modern and glamorous pieces.

How many times have you walked over to those big red letters?  How many times have you asked, “Where did you get that handbag?”  Or how many times have you glanced twice at someone’s dress?  If the answer to either of those questions is yes, then you too love H&M.

The festive season collection is now available in-stores or online. From viewing the collection, one can see there’s a metallic shoulder bag, rhinestone earrings, and sweatshirt with tulle sleeves.

H&M is a top pick in general when there’s nothing to wear or when you need some style inspiration!

What To Wear: 6 Tips for Music Festival Season

It’s officially summer and that means packing for music festival season.  This time of year can be a lot of fun for those who enjoy live entertainment and delicious cuisine.

Before hitting the road and leaving your cares behind, one must first pack for such an occasion. Coordinating looks can be difficult because you don’t want to appear uncomfortable or out of season.

Featured Photo from H&M.com

Take a look at the suggestions below:

  1. Wear on-trend sunglasses
  2. Incorporate comfortable daytime dresses (nothing that includes a shaper)
  3. Do not wear flip-flops; opt for a pair of TOMS, Converse, or Slides
  4. Leave your luxury oversized handbag at home.  Include a Cross body or Backpack
  5. Wear a hat for environmental protectors or after-party antics
  6. Don’t forget your swimsuit, denim shorts, and breathable t-shirts
  • additional items:  flash tattoos, crop tops, kimonos, and rompers

For this particular event you don’t want to spend a lot of money on fashion. Remember, attending a Music Festival is all about good food and fun!

How-To: Advice For Fashion Start-ups

It might seem daunting setting up your own fashion business, but our advice can help!

 Featured Photo from H&M.com

Launching your own business can be very rewarding, but also very demanding. You’ll need to juggle many balls in order to get the business launched and trading successfully. Therefore, it’s important to do some thorough research and planning. With a large amount of competition out there, it’s essential to have a business strategy in place that is clear and on point.

Create a business plan


A business plan is like a personal roadmap, that outlines your goals, visions and objectives. It will be central to the business development and will be a helpful tool to measure progress and success.

You also need to work out how much finance you will need to set up and run the business until it starts generating income. Fees can include the cost of sample collection, marketing materials, professional fees, insurance and any deposits required for rent or utilities.

Plan your collection


It is tempting to get carried away when designing a collection of clothes or accessories, but for the first few seasons, it’s better to create a small focused section to target a specific group of people. Once you’ve built up a reputation and have a good sales history, you can expand the collection more.

You could hire an image model to model the clothes in photo shoots, as a way of promoting the range. Image models are beautiful women who have a unique charm, grace and energy and can adapt to any situation they are in. They look after themselves well and of course photograph well, so you would be able to have a collection of professional photographs ready for your clothes line.

 Check out competitors


Don’t be afraid to research and find out about your competitors, it helps to learn what other people in the market are doing and you can learn a lot from analyzing a competitors business model. It will help you to identify your USP and helps to give your business a slightly different edge to others in the industry.

Keep on top of your finances


Make sure to monitor your cash flow on a regular basis. Doing so well help you foresee any potential problems from happening and will give you time to find suitable solutions. Rather than being faced with a bill that you cannot pay.


You’ll need all the help you can get, so it would be an innovative idea to join groups where you could meet people and forge collaborations with other like-minded people, such as designers, entrepreneurs, social media influencers and bloggers. Anyone that can help promote and get the word out for you about your brand is a big help. Always carry business cards with you to help build up a database of useful contacts, because you never know who you might meet!

Starting a fashion business isn’t easy, but if you feel passionate, are driven and have a clear vision, it can be one of the most exciting and fulfilling industries to work in.

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Feminine Touches For Your Spring & Summer Wardrobe

When the mercury starts to rise, and the days get longer and lighter, many of us like to embrace our girly side. If you’re keen to refresh your wardrobe and add some flirty, feminine touches for spring/summer, here are some hot additions you won’t want to miss.

Photo Credit:  H&M.com

Be a frill-seeker

Frills and ruffles are everywhere at the moment, and this is great new for girly girls. Adding a simple frill to a sweater, blouse or skirt can make the blandest, most basic piece visually stunning. Go for frills up top if you’re keen to streamline a pear shape or stick to ruffles on the bottom half if you want to create a curvier shape. If you’re not comfortable with the idea of basing your outfits on Flamenco dresses, don’t panic. There are plenty of pieces out there, which offer a much more subtle approach.

Add pastels to your palette

In the cold, wet months, we tend to drape ourselves in black and jewel tones. Now that the sun has finally appeared, it’s time to mix up your palette and add some lighter, softer tones. Pastels always work well in spring. If you’re worried about wearing pastels with your skin tone, don’t be. You don’t have to dress head to toe in lilac or lemon. You can add touches using bags, scarves, jewelry, and shoes.

Embrace prim and proper

Casual styles are all the rage at the moment, but there is still a market for Gossip Girl chic. If you’d rather wear pleated midi skirts and pussy-bow blouses than ripped jeans and camo jackets, this is the look for you. Think floaty fabrics, delicate prints, and dainty jewels. If you’re searching for inspiration, take a look at 925 silver charms & charm bracelets wholesale at ELF925. Stick to silver, gold or rose gold, and keep things simple with understated drop earrings, bracelets, and pendant necklaces.

Give your wardrobe the cold shoulder

If you’re looking for items to give your wardrobe some va-va-voom without showing too much flesh, the cold shoulder trend could be just the ticket. With this style, you’re covered up, but you’re flashing just a little bit of skin. This is a great option for spring/summer when it’s not boiling outside, but you don’t need a cardigan or a jacket.

Just add embroidery

If you’re looking for a simple way to add a more feminine vibe to your closet, embroidery is one of the hottest trends out there at the moment, and it’s also really easy to wear. Go or folk-inspired embroidered linen tops with skinny jeans or team a basic vest with jeans adorned with a floral motif. Alternatively, keep your clothing simple, and let some embroidered pumps do the talking.

Spring is on its way, and what better time of year to celebrate your girly side, and add some more feminine pieces to your wardrobe? If you’re off on a long-overdue shopping trip, hopefully, these ideas will help you to select some show-stopping spring/summer outfits.

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H&M TO OPEN IN PUERTO RICO | Fashion – Forward Apparel


H&M, one of the world’s largest fashion retailers famous for offering fashion-forward apparel at affordable prices in a sustainable way, is pleased to announce that its first location will open its doors in June 2016 at The Mall of San Juan, in San Juan. This will be followed by a second location at Plaza Del Sol, in Bayamón.

“We are extremely thrilled to open in Puerto Rico. Our new store at The Mall of San Juan will give our customers there access to our fashions for the whole family,” says Daniel Kulle, U.S. President of H&M. “We are excited to continue our North American expansion and add our upcoming stores there to our four hundred and seventeen other locations in the U.S.,” he adds.


The new store will be approximately 31,000 square feet with fashion for everyone’s personal style. The Mall of San Juan location will include collections for ladies, men, young ladies, and young men with separate “store within a store” sections for accessories, lingerie and beauty. The Mall of San Juan location will also carry H&M’s children’s collection for newborns up to nine year olds. H&M looks forward to offering the best of summer fashion to its customers in Puerto Rico.