Category: Essence Festival

Accessories /

Unique Ways to Accessorize Your Outfits in 2025

If you are keen to improve the way you look in 2025, there are so many things that you might want to think about. One of the elements to working on your style that is always important is accessorizing. If you are able to do this effectively, it’s the kind of thing that you are going to find really important to consider, and you’ll find that you are much more likely to be able to look your best. Here are some of the unique ways to accessorize your outfits in 2025 and beyond that you may want to consider.

Image – CCO License

Cowboy Chaps As A Statement Layer

No longer simply confined to ranch life, cowboy chaps are currently being reimagined in all sorts of ways: from suede pastels to vegan leather, and even the occasional holographic finish. Worn open over wide-leg trousers or a sleek jumpsuit, they can add a little drama and a lot of dimension to an otherwise two-dimensional look. You might even pair them with a blazer to keep things more polished, but it’s up to you. The key here is contrast, with a rugged Western vibe playing against some modern tailoring.

Smart Scarves

You may not have come across these just yet, but there are entire ranges of smart scarves out there now that double as tech hubs, and this is a particularly contemporary way to accessorize that you are certainly going to find worthwhile. Scarves with embedded micro-heating elements and Bluetooth earbuds are a great way to go, and will allow you to multitask with ease. What’s more, they look chic and they keep you warm and comfortable, also enabling you to take calls on the go. There is plenty to love about these scarves, and a lot of ways to use them in your look.

Image – CCO License

Holster Bags With Sculptural Design

For a while, the crossbody bag seemed to disappear, or at least diminish, but they now seem to be coming back up, and for the most part with something of a Western-meets-cyberpunk makeover. Think leather harness straps with minimal geometric pouches attached, and you’ve got a sense of how to frame your torso like wearable art. This also keeps your hands free, so it’s a great one for walking, drinking coffee and scrolling, should that be part of your aesthetic – and in 2025, it probably is.

Modular Boots

In 2025, footwear is largely about being adaptable. Boots with removable shafts, swappable heel shapes and toe caps that are customizable – these are no longer imaginings, but real everyday things. This gives you the freedom to switch from day to night without swapping shoes, and it means you can feel more ready for pretty much any situation you might find yourself in. All in all, making use of modular boots could be one of the most powerful and simplest ways to improve your look and accessorize more effectively in 2025 and beyond.

Celebrity /

DAY FOUR OF THE 2024 ESSENCE FESTIVAL OF CULTURE™ PRESENTED BY COCA-COLA® 

Day four of the ESSENCE Festival Of Culture™ Presented By Coca-Cola® concluded the 30th birthday celebration of the cultural milestone with another round of sunrise to sunset unforgettable moments with appearances during daytime events from actress, singer, and producer Keke Palmer, voting rights activist Stacey Abrams, charttoping Afrobeats singer and actress Tiwa Savage, legendary comedian, host, and actor Rickey Smiley, iconic actress Regina Hall, award-winning R&B singer, songwriter, and dancer Mya, TV personality and entrepreneur Karen Huger, actress and TV personality Garcelle Beauvais, actress and producer Marsai Martin, Congresswoman Ayanna Pressley, and more! The nighttime performances gave us an incredible show with 2024 festival headliner and global icon Janet Jackson, alongside performances by Victoria Monét, SWV, Tank and The Bangas featuring Teedra Moses, Hasizzle, and Dawn Richard, and a special tribute to Frankie Beverly and Maze curated by Bryan-Michael Cox.

On the final day of the ESSENCE Festival Of Culture™, the daytime experiences ended in celebration with highlights including:

  • Producer and author DeVon Franklin led Sunday Service featuring performances by Xavier University Choir, Dillard University Choir, Warren Easton Charter High School Choir, and the NFL Players Choir on the ESSENCE Stage™.
  • Award-winning actresses Anika Noni Rose and Jenifer Lewis shared the importance of multigenerational storytelling from the big screen to the trailblazing Tiana’s Bayou Adventure attraction at Walt Disney World Resort and Disneyland Resort on the ESSENCE Stage™.
  • Following the celebration of Hip-Hop 50, iconic femcees Rapsody, Lady London, and Mia X joined the ESSENCE Stage™ to explore the emerging generation of women in Hip-Hop and what’s next in a culture during a conversation moderated by DEDE McGuire.
  • Legendary comedian, host, and actor Rickey Smiley joined ESSENCE Authors™ for a conversation on his upcoming book, which explores his personal journey of navigating loss and embracing faith, followed by actor Jay Ellis sharing insights on holding space for complex truths with creativity.
  • Legendary singer Mya and celebrated wellness coach Queen Afua discussed their life changing journey to using food as fuel through veganism during a fireside chat at the ESSENCE Food & Wine Festival™.
  • NPR Tiny Desk Concert creator Bobby Carter stopped by the SUEDE: Men’s Experience™ (formerly known as In His Zone) to share the behind-the-scenes of the increasingly growing roster of artists and icons who have performed at the platform, followed by seasoned sports journalists Stephen A. Smith and Jemele Hill leading a discussion of the state of Black representation in sports broadcasting. 
  • ESSENCE Wellness House® concluded the exploration of the intersectionalities of healthy lifestyles by delving into the mysteries of African astrology with Samuel F. Reynolds.
  • Senior Beauty Editor at Well+Good Aimee Simeon, media personality Chanen Johnson and ESSENCE Lifestyle Editor, Victoria Uwumarogie explored how beauty routines have adapted in their lives after becoming mothers at BEAUTYCON™: @ESSENCEFEST Edition.
  • The AFROPUNK BLKTOPIA™ stage was a utopia of musical performances and artistic rebellion, immersing audiences into a world that dismantles oppressive stereotypes. Notable celebrities like Samuel Reynolds, TREYYPOUND, and Kanene Ayo Holder graced the stage, mesmerizing attendees with their Afrobeats vibes.
  • Notable speakers and panelists at the NEW VOICES ENTREPRENEUR HUB™ included industry leaders such as Co-Founder of SHE Breaks Barriers  Breonna James, Empowerment Expert and Founder of Aware Network Corp Kenyatta “Young” Nelson, and CEO and Founder of The Powerhouse NYC  Aneilia Murphy in shared insights on building successful ventures, accessing funding, and navigating the challenges of entrepreneurship.
  • ESSENCE® GU® CREATORS HOUSE hosted an array of renowned content creators, industry experts, and cultural icons for an unforgettable day including Taty Cokley, Clarke Peoples, Karen Huger and Rayvin Huger. The event showcased a dynamic lineup of discussions, and experiences focused on elevating the voices and stories of Black creatives. Attendees engaged in thought-provoking conversations on the future of content creation, the impact of social media on personal narratives, and the importance of representation in all forms of media. 

The highest grossest performer in the 30-year history of ESSENCE Festival Of Culture™, global icon Janet Jackson, took music devotees on a journey through her career, followed by the a farewell and tribute performance to the legendary Frankie Beverly and Maze curated by the multifaceted Grammy-award winning producer and songwriter Bryan Michael-Cox featuring surprise performances by Grammy-award winning R&B singer Anthony Hamilton, R&B singer and songwriter Bilal, Grammy-nominated R&B songstress and songwriter Lil’ Mo, and chart-topping R&B group Jagged Edge. Alongside performances from Grammy-award winning singer, producer, and songwriter Victoria Monét with special guest Lucky Daye, legendary R&B group SWV, a tribute to rich cultural heritage of New Orleans musicians featuring Grammy-nominated musical group Tank and the Bangas with Teedra Moses, Hasizzle, and Dawn Richard. 

NEW ORLEANS, LOUISIANA – JULY 07: (L-R) Bridget Kelly, Corey Stokes, SVP, Creative, Essence Ventures, Zerina Akers and Sergio Hudson speak during the 2024 ESSENCE Festival Of Culture™ Presented By Coca-Cola® at Ernest N. Morial Convention Center on July 07, 2024 in New Orleans, Louisiana. (Photo by Marcus Ingram/Getty Images for ESSENCE)

NEW ORLEANS, LOUISIANA – JULY 07: Mya performs onstage during the 2024 ESSENCE Festival Of Culture™ Presented By Coca-Cola® at Ernest N. Morial Convention Center on July 07, 2024 in New Orleans, Louisiana. (Photo by Marcus Ingram/Getty Images for ESSENCE)

NEW ORLEANS, LOUISIANA – JULY 07: (L-R) Tiffany Cross, Crystal Mason, Andrew Gillum, Jasmine Crockett and Angela Rye speak during the 2024 ESSENCE Festival Of Culture™ Presented By Coca-Cola® at Ernest N. Morial Convention Center on July 07, 2024 in New Orleans, Louisiana. (Photo by Arturo Holmes/Getty Images for ESSENCE)

NEW ORLEANS, LOUISIANA – JULY 07: (L-R) Richelieu Dennis, Founder & Chairman, Essence Ventures and Tarun Malkani, CEO, PDC Brand speaks during the 2024 ESSENCE Festival Of Culture™ Presented By Coca-Cola® at Ernest N. Morial Convention Center on July 07, 2024 in New Orleans, Louisiana. (Photo by Erika Goldring/Getty Images for ESSENCE)

NEW ORLEANS, LOUISIANA – JULY 07: D-Nice speaks during the 2024 ESSENCE Festival Of Culture™ Presented By Coca-Cola® at Ernest N. Morial Convention Center on July 07, 2024 in New Orleans, Louisiana. (Photo by Paras Griffin/Getty Images for ESSENCE)

NEW ORLEANS, LOUISIANA – JULY 07:(L-R) Romney Edwards, Kendyll Locke, Sesha Joi Moon, Jasmine Crockett, Adjoa B. Asamoah and Jennifer Willis attend the 2024 ESSENCE Festival Of Culture™ Presented By Coca-Cola® at Ernest N. Morial Convention Center on July 07, 2024 in New Orleans, Louisiana. (Photo by Arturo Holmes/Getty Images for ESSENCE)

NEW ORLEANS, LOUISIANA – JULY 07: (L-R) LeLee Lyons, Coko and Taj George from SWV perform onstage during Day 3 of the 2024 ESSENCE Festival of Culture presented by Coca-Cola at Caesars Superdome on July 07, 2024 in New Orleans, Louisiana. (Photo by Aaron J. Thornton/Getty Images for ESSENCE)

NEW ORLEANS, LOUISIANA – JULY 07: Frankie Beverly receives a gift onstage during Day 3 of the 2024 ESSENCE Festival of Culture presented by Coca-Cola at Caesars Superdome on July 07, 2024 in New Orleans, Louisiana. (Photo by Aaron J. Thornton/Getty Images for ESSENCE)

NEW ORLEANS, LOUISIANA – JULY 07: Ayanna Pressley attends during the 2024 ESSENCE Festival Of Culture™ Presented By Coca-Cola® at Ernest N. Morial Convention Center on July 07, 2024 in New Orleans, Louisiana. (Photo by Arturo Holmes/Getty Images for ESSENCE)

Beauty /

DAY THREE OF THE 2024 ESSENCE FESTIVAL OF CULTURE™ PRESENTED BY COCA-COLA

Day three of the ESSENCE Festival Of Culture™ Presented By Coca-Cola® continued to serve attendees with unforgettable daytime experiences with appearances from the first Black woman Vice President Kamala Harris at the Global Black Economic Forum HQ in a candid “Chief to Chief” conversation with ESSENCE Ventures President and CEO Caroline Wanga. One of the greatest athletes of all-time, an entrepreneur and style icon Serena Williams made her debut during the history of the ESSENCE Festival Of Culture™ Presented By Coca-Cola® during BEAUTYCON™: @ESSENCEFEST Edition and inaugural ESSENCE Black Women in Business Dinner.

Vice President Kamala Harris held a candid “Chief to Chief” conversation with ESSENCE President and CEO Caroline Wanga at the GBEF® HQ Experience stage. For 50 years, ESSENCE has taught Black women how to unleash their power shared by Wagna. With less than 122 days left before the election for the next Presidential administration in the United States, Harris urged attendees of the ESSENCE Festival Of Culture™ Presented By Coca-Cola® to enter rooms with their shoulders back and chin up.

Ernest N. Morial Convention Center was filled with an indescribable joy that festival-goers could experience as day three continued with a full spectrum of unmatched daytime experiences. Highlights include:

  • A full day of panels at the ESSENCE Stage™, including:

o    Actress Emayatzy Corinealdi and actors Morris Chestnut and McKinley Freeman provided fans with a behind-the-scenes look at Season 2 of the Hulu series Reasonable Doubt during a fireside chat.

o    Actor Aldis Hodge delved into the mind of Detective Cross and shares how his version of the popular character encapsulates brotherhood, family, and Black love. 

o    Producer Carlos King kept it real(ity) with some of the biggest names in Black Reality TV, the pioneer of bounce Big Freedia, entrepreneur Yandy Smith-Harris,  entrepreneur and TV personality Toya Johnson-Rushing.

o    Mothers of two of the biggest superstars in NBA history, Sonya Curry and Lucille O’Neal, alongside Michelle L. Rice, President of TV One and CLEO TV engaged in a candid conversation around nurturing the talent and minds of children destined for greatness.

  • One of the greatest athletes of all-time, an entrepreneur and style icon Serena Williams made an appearance during BEAUTYCON™: @ESSENCEFEST Edition in a conversion on channeling her passions into a profitable business model on and off the courts.
  • New Orleans rapper Treety, singer and songwriter 4Batz and the “City Cinderella,” Miami-bred chart-topping femcee JT gave performances at the ESSENCE® GU® Kickback, hosted by actress and entrepreneur Skai Jackson and content creator Raymonte.
  • Legendary actress and producer Sanaa Lathan, award-winning actor Morris Chestnut, trailblazing author, writer and thought leader dream hampton, actress Meagan Good brought Black Hollywood to New Orleans during a candid conversation at ESSENCE Film Festival® by ESSENCE STUDIOS™.
  • Actor Lance Gross and TV personality, host, and actor Terrance J. explored how their education at a HBCU influenced their successful Hollywood careers at the Suede: Men’s Experience™ (formerly known as In His Zone).
  • The ESSENCE Authors™ experience on Saturday, July 6th, featured an impressive lineup of authors and literary voices. Notable participants included politician Bakari Sellers, romance pioneers of romance novels Beverly Jenkins, Brenda Jackson, and Donna Hill – showcasing a diverse range of topics and genres, highlighting the richness of contemporary literature and the importance of storytelling in shaping culture and understanding.
  • The NEW VOICES ENTREPRENEUR HUB™ offered practical workshops, mentorship sessions, and networking opportunities,  and featured a vibrant celebration of Black entrepreneurship. Attendees engaged in insightful discussions with renowned founders and business leaders, including fashion icon Tracy Reese, and technology expert Iddris Sandu. The day’s programming culminated in a captivating keynote address by branding expert Mellody Hobson, who shared invaluable lessons on building successful businesses.

This inaugural ESSENCE Black Women in Business Dinner brought together an exclusive group of Black women across making strides across varying industries and fields for a private ceremony at the Four Seasons New Orleans honoring Serena Williams (Investor of the Year Award), Thasunda Brown Duckett (CEO of the Year Award), Esi Eggleston Bracey (Transformer of the Year Award), and Laysha Ward (Community Investment Pioneer Award). As the leading global brand for Black women, ESSENCE launched “Black Women in…” as a series of events to highlight the achievements of Black Women pioneers to applaud the monumental successes and contributions they continue to make. Given the challenges Black women in business face, we are thrilled to continue our tradition of celebrating our own by hosting an exclusive ceremony that will bring together notable women across industries and fields, ESSENCE senior executives, stakeholders, partners, and major media outlets.  Notable attendees include  activist Reverend Al Sharpton, businesswoman Valeisha Butterfeild, entrepreneurs Derek Hayes, and Pinky Cole. The 2024 ESSENCE Black Women in Business Dinner was hosted by Rashida Jones and sponsored by Entergy, Diageo, and Visa.

During nighttime performances, Grammy-award winning singer USHER gave a special one-night only performance of his generation defining album Confessions in its entirety. Legendary R&B singer and 8x ESSENCE Festival performer, Charlie Wilson, returned to the stage for the 8th time in the history of the ESSENCE Festival Of Culture™ Presented By Coca-Cola®, alongside performances from one of the best DJs of the culture D-Nice in a special presentation of his global sensation, Club Quarantine Live, featuring icons of hip hop, latin jazz funk, R&B and soca including Method Man, Sheila E, Big Boi, Donell Jones, Tweet, Machel Montano and Lloyd and the highly anticipated reunion of R&B supergroup, TGT (Tyrese, Ginuwine & Tank).

Celebrity /

Hulu’s ‘ESSENCE FEST PRIMETIME’ Line-Up Announced, Includes Janet Jackson, New Edition, Nicki Minaj, and More

As previously announced, Hulu will serve as the official streaming destination of the 2022 ESSENCE Festival, which will take place in person in New Orleans, and virtually, from June 30 – July 3, 2022.  This marks the first time ever that ESSENCE has made programming from its iconic Festival available on a streaming platform. Select daytime programming including panel discussions and evening musical performances will be available exclusively to Hulu SVOD subscribers to livestream at no additional cost*.  The “ESSENCE FEST PRIMETIME” livestream will run on the platform July 1 – 3 from 7:00pm – 11:59pm CT.

In addition to live celebrity interviews with host Angela Yee and highlights from daytime programming, “ESSENCE FEST PRIMETIME” will include the following musical performances (all times CT, subject to change):

FRIDAY, JULY 1

7:30PM – Mickey Guyton

8:10PM – Kes The Band

9:10PM – Machel Montano

10:05PM – Wyclef & Friends

10:55PM – Nas

11:45PM – Nicki Minaj

SATURDAY, JULY 2

7:20PM – Lucky Daye

7:50PM – Chloe x Halle

8:05PM – D-Nice & Friends

9:30PM – Summer Walker

10:00PM – Jazmine Sullivan

10:35PM – Patti LaBelle

11:35PM – Janet Jackson

SUNDAY, JULY 3

7:20PM – City Girls

8:00PM – Lil Kim

8:35PM – The Roots & Friends

9:45PM – Isley Brothers

10:30PM – Wizkid

11:25PM – New Edition

Hulu will also have a special presence on-site at the Festival, providing guests with an immersive experience at “The Rink @ The Hulu Motel,” a roller skating rink filled with interactive touchpoints, giveaways, and content-themed bites and drinks. Skaters will also be treated to live performances by DJ OHSO and DJ DIAMOND KUTS.  The three-day activation will be open July 1-3 from Noon – 7:00pm to guests 21+ at the New Orleans Civic Theatre.

*Requires Hulu or Hulu (No Ads) base plan subscription. Live content access available 7/1/22 through 7/3/22 from 7:00 p.m. – 11:59 p.m. CT only.

ABC /

GMA3: WHAT YOU NEED TO KNOW’ HEADS TO NEW ORLEANS 

To kick off this year’s ESSENCE Festival of Culture™ presented by Coca-Cola®, ABC News’ “GMA3: What You Need to Know” co-anchors Amy Robach and T.J. Holmes and ABC News Chief Medical Correspondent Dr. Jen Ashton will host a special broadcast originating from the heart of New Orleans at Brennan’s in the French Quarter.  

 

On Thursday, June 30, the “GMA3” team will be live from “The Big Easy” to kick off the festival, which ends on Sunday, July 3. Drawing more than 500,000 attendees annually over the holiday weekend, ESSENCE Fest is one of the largest festivals in the country. 

 

As DJ D-Nice spins throughout the show, Robach, Holmes, and Dr. Ashton will interview actress Marsai Martin and New Orleans Mayor LaToya Cantrell, and look at the hottest fashion trends to expect at this year’s festival with ESSENCE beauty and fashion editor Blake Newby. The show will also give viewers a look back at the history and beginnings of ESSENCE Fest and detail how it became the massive celebration of Black culture it is today with ESSENCE CEO Caroline Wanga. 

 

“GMA3” executive producer Catherine McKenzie said, “After these last few years, as cities are opening their doors to embrace tourists, we are excited to take the show on the road and capture the joy throughout ESSENCE Fest and New Orleans. We hope this coverage will shine a light on this important celebration and help grow appreciation for the amazing contributions of Black culture to American society.” 

 

“As the nation’s largest festival by per day attendance, the ESSENCE Festival of Culture is the crown jewel of celebrating Blackness, which fuels commerce, capital, and capacity that garners true economic impact for our global community,” said Wanga. “We are excited to return to New Orleans live and thrilled that there are options for virtual participation, that our full diasporic family, through our unapologetic “It’s The Black Joy for Me” manifesto, is happy to share with GMA3.” 

 

In addition, this year, The Walt Disney Company is the exclusive entertainment sponsor for ESSENCE Fest, bringing talent, exclusive screenings and experiences from across the Company’s iconic brands and touchpoints, including ABC, ABC News, Disney Branded Television, Disney Cruise Line, Disney+, Disney Studios Content, Disney Television Studios, Disneyland Resort, ESPN, Freeform, FX, Hulu, Marvel Studios, National Geographic, Onyx Collective, Pixar and Walt Disney World Resort. Specific programming, experiences and talent appearances will be announced next week. For more information about Essence Fest, click here. 

 

Follow “GMA3” and the journey to ESSENCE Fest on Instagram, Twitter, and Facebook. For more information, attendees can download the ESSENCE app or join virtually on Essencefestival.com.  

 

ABOUT ESSENCE COMMUNICATIONS, INC.

Essence Communications is the number one—and only 100% Black-owned—media, technology and commerce company at scale dedicated to Black women and communities. With a community of more than 31 million Black women, ESSENCE inspires a global audience through diverse storytelling and immersive original content rooted in Culture, Equity and Celebration. The brand’s multi-platform presence in/ publishing, experiential and online encompasses its namesake magazine; digital, video and social platforms; television specials; books; and signature live events, including Black Women in Music, Black Women in Hollywood, ESSENCE Black Women in Sports, Fashion House, Street Style and the ESSENCE Festival of Culture.

 

Essence Festival /

THE 27TH ESSENCE FESTIVAL OF CULTURE HOSTED IN NEW ORLEANS

ESSENCE Communications, Inc., the leading media, technology, and commerce company dedicated to serving Black women and their communities deeply, has announced the 100% physical return of the ESSENCE Festival of Culture™ to New Orleans with extended virtual experiences and a commitment to creating opportunities that will economically benefit, invest and contribute to Black-owned businesses. The Festival will host a multi-generational experience entrenched in culture, equity, and celebration.

“As the nation’s largest festival by per day attendance, the ESSENCE Festival of Culture is a staple that celebrates community and empowers equity.  We are excited to welcome the family back live to New Orleans and thrilled to connect with more of our diasporic family through new digital experiences,” said ESSENCE CEO Caroline Wanga.  “Whether it be those that have three years of outfits reflective of the Festival tradition that was disrupted by the pandemic, or those who will have their inaugural Festival experience in 2022 , all are invited to immerse in the crown jewel of culture known as the ESSENCE Festival of Culture. Our almost three-decade-relationship with the City of New Orleans has been critical to the fiber of the Festival and we fully recognize and appreciate the City and its citizens for all they do to create memorable experiences for all attendees. Lastly, it is critical that we understand that what we deliver with this Festival—live and virtually—also impacts Black economic inclusion. The ability to have those that benefit from this be Black businesses is my favorite manifestation of our 2022 Festival theme, ‘It’s The Black Joy for Me.’ See you in July.”

ESSENCE looks forward to physically returning to the City of New Orleans after a hiatus due to the pandemic. The partnerships with this culture filled city have spanned more than 25 years. As the brand expands its footprint, it will continue to focus on the positive economic impact to the City and Black-owned businesses.  As ESSENCE intentionally connects deeper within the City’s culture, it is excited about bringing back new and returning activations, including concerts at the Superdome, Superlounges, ESSENCE Wellness House, ESSENCE Eats Food, Wine & Spirits Festival, the ESSENCE Studios Screening Room, The Men’s Experience, The Marketplace (which economically impacts thousands of Black-owned businesses), the Girls United track which highlights Gen Z experiences, Day of Service, E-Suite, Wealth & Power Stage, The Tech Summit and more.

Festival-goers will witness Black Joy live featuring performances from our stellar headliners including: Janet Jackson, Nicki Minaj, Kevin Hart, New Edition, The Isley Brothers, The Roots & Friends, Jazmine Sullivan, Summer Walker, D-Nice & Friends and many more. Additional talent and experiences will be announced soon. 

Tickets are now on sale. For tickets, access and updates on this year’s ESSENCE Festival of Culture, visit www.essencefestival.com. Join the conversation via social @ESSENCEFest. Experience The Festival on ESSENCEStudios.com and ESSENCEFestival.com. 

 

*Proof of full Covid-19 vaccination is required to participate in ESSENCE Festival of Culture™ events. 

Celebrity /

THE ESSENCE FESTIVAL OF CULTURE PLANS FULL RETURN TO NEW ORLEANS IN JULY 2022

Essence Communications, Inc., the leading media, technology and commerce company dedicated to serving Black women and communities, today announced the full return of the ESSENCE Festival of Culture to New Orleans from June 30 – July 3, 2022.

After pivoting to a virtual experience in 2020 and 2021 due to the pandemic, the ESSENCE Festival will host a fully live gathering for the first time in two years, celebrating the culture and resilience of the Black community with the theme “It’s the Black Joy for Me!”  In addition, with its strong digital performance – including a 65% increase in Festival content streams from 2020 (45 million) to 2021 (70+ million), the ESSENCE Festival of Culture will build on the global audience gained via its virtual programming to continue to deliver a comprehensive and engaging digital experience to attendees both live and around the world.

“The reimagining of the 2022 ESSENCE Festival of Culture in New Orleans – fully physical and fully digital – experience will be epic,” said Caroline Wanga, CEO, Essence Communications, Inc. “Given what we have collectively experienced over the last two years, the opportunity to convene and uplift in the spirit of culture, equity, celebration – and joy – is more of a privilege and honor than it has ever been. We look forward to our homecoming in the City of New Orleans and to strengthening our impact as a cornerstone of Black culture, entrepreneurship and economic inclusion – working always to serve Black women and communities deeply.”

The unparalleled live experience will include almost one million square feet of space for empowerment programming (networking, finance, career, wellness, fashion, beauty and more) at the Ernest N. Morial Convention Center, nightly concerts at Caesars Superdome and other entertaining and inspirational activations in venues across the city.  The Festival’s robust digital programming will include live streaming of select on-the-ground activities in New Orleans, as well as new and exclusive digital content and experiences created for the live and virtual audiences.

“We are elated to announce the return of the ESSENCE Festival to New Orleans in the Summer of 2022,” said Mayor LaToya Cantrell.  “ESSENCE brings so much to our city and our economy, and I can’t wait to see what this year has to offer. The City of New Orleans and the ESSENCE Festival are inextricably linked through our remarkable history and our steadfast focus on and commitment to culture, community, and economic inclusion.  We look forward to continuing this partnership to create an even deeper legacy of impact and inclusion for our city and for all who will join us in July to make this experience the best yet.”

Launched in 1995 as an event to commemorate the 25th anniversary of ESSENCE magazine, the ESSENCE Festival of Culture has since evolved into the world’s largest celebration of Black women, culture and communities.  Regularly convening more than 530,000 people annually over July 4th weekend in New Orleans, the ESSENCE Festival of Culture is now also the nation’s largest festival by per day attendance.

Additional details regarding the 2022 ESSENCE Festival of Culture – including ticketing, schedules, talent line-up, COVID protocols (based on recommended guidance from Public Health Agencies and the City of New Orleans), and more – will be released in January 2022.  Visit www.essencefestival.com for the latest information.

ABOUT ESSENCE COMMUNICATIONS INC.

Essence Communications is the number one—and only 100% Black-owned—media, technology and commerce company at scale dedicated to Black women and communities.  With a community of more than 31 million Black women, ESSENCE inspires a global audience through diverse storytelling and immersive original content rooted in Culture, Equity and Celebration.  The brand’s multi-platform presence in/ publishing, experiential and online encompasses its namesake magazine; digital, video and social platforms; television specials; books; and signature live events, including Black Women in Music, Black Women in Hollywood, Street Style and the ESSENCE Festival of Culture.

Celebrity /

ESSENCE FESTIVAL OF CULTURE PRESENTED BY COCA-COLA ANNOUNCES 2021 VIRTUAL DAYTIME AND NIGHTTIME LINE-UP

ESSENCE, the leading and only 100% Black-owned media, technology and commerce company at scale dedicated to Black women and communities, announces its daytime and nighttime schedule for its virtual 2021 ESSENCE Festival of Culture Presented by Coca-Cola—the world’s largest cultural, entertainment and empowerment experience. With the theme “Live Loud,” ESSENCE curated an invaluable hybrid experience that offers the best of in-person and virtual worlds via a celebration of the resilience, power and achievement of Black communities and the omnipresence of our culture. Under strict adherence to guidance from local health agencies, ESSENCE produced live-to-tape activations in early June available only to New Orleans and Louisiana residents honoring essential workers and first responders. As a result, the entire Festival will present a “taste of New Orleans” with a full schedule of can’t-miss content centered around culture, equity and celebration—and a tribute to the city that the Festival has always called home.

It will be broadcast on ESSENCEStudios.com and ESSENCE.com–Friday-Sunday over two weekends, June 25-27 and July 2-4. In addition, for the first time, this year’s Festival will host a live Verzuz battle to remember on Thursday, July 1, with soon to be announced guests. For more details, visit ESSENCE.com.

The Festival’s virtual programming will include powerful daytime interactive sessions and star-studded evening concerts and connections. The star-studded lineup will feature performances by: Jazmine Sullivan, DJ Khaled & Friends, Ne-Yo, Amerie, Tank, Kirk Franklin, Davido, Lucky Daye, Carl Thomas, D-Nice and more. The Festival’s powerful interactive sessions will also showcase leading voices throughout the two weekends including: Mary J. Blige, Angela Yee, Michelle Williams, Adrienne Bailon, Sarah Jakes Roberts, Tracy G., Tiana Major9, Big Freedia, Miss Lawrence, Supacent, Shantrelle P. Lewis, Jesseca Dupart and more. See below for highlights across the two weekends: 

THURSDAY, JULY 1: 

  • ESSENCE Dear Black Men (6 PM-8 PM): ESSENCE Studios presents Dear Black Men—an all-male summit that salutes the contributions of our brothers who speak vulnerably about their respective experiences as family men, community advocates and leaders of this generation.  
  • ESSENCE Festival Verzuz Battle (LIVE at 8 PM-10 PM) 

FRIDAYS: 

  • PITCH, Please! New Voices Pitch Competition (3 PM-4 PM EST): Tune in to PITCH PLEASE!, powered by Pull Up for Change’s Impact Fund and the New Voices Foundation to watch up-and-coming Black women-owned beauty brands make their pitch to change the beauty business game! During this pitch competition, eight Black women founders will compete for cash prizes ranging from $10,000 to $100,000, plus valuable business coaching to launch and execute or grow and scale their beautiful entrepreneurial dreams.
  • Coca-Cola Juke Joint Kick Off with D-Nice (6/25 ONLY 5:30pm-6pm EST) : D-Nice kicks off the party with a set of our favorite songs from New Orleans at the historic Howling Wolf Venue.
  • ESSENCE Beauty Carnival [6 PM-10 PM (ET)]: Enjoy presentations from industry insiders and top brands on makeup, skin, body, and hair care that provide a fresh perspective on caring for and embracing the hair and skin you’re in. Speakers include: Adrienne Houghton, Melyssa Ford, Claudia Jordan, LisaRaye, Supacent, Miss Lawrence, Big Freedia, Demetria Lucas, India.Arie, Tina Knowles and more.
  • ESSENCE GU After Dark [10PM-11 PM (ET)]: Tune in for music curated by ESSENCE’s Girls United brought to you by your favorite rising stars. Featuring performances by Raiche, Tayla Parx & Makenzie and also a world premiere music video by MuMu Fresh.

SATURDAYS:

  • Wealth & Power [1 PM-5 PM (ET)]: Discover how to be an agent of change during this virtual town hall. Topics include tools for investing, business, entrepreneurship, policy, voting and more. Speakers include: June Ambrose, Jemele Hill, Tamika Mallory, New Orleans Mayor Latoya Cantrell, Angela Yee, D-Nice and others.  In addition, watch a  special segment featuring our Black Female Mayors.
  • Entertainment All-Access [5 PM-7 PM (ET)]: Catch your Hollywood faves in Q&A’s and be the first to watch exclusive sneak peeks of the hottest upcoming releases! With appearances by: Gina Torres, Lil Rel, Yvonne Orji, Yandy Smith, Mary J. Blige and more.
  • Evening Concert Series [7 PM-10:30 PM (ET)]: ESSENCE® is giving you Saturday Night Vibes with our legendary evening concert series with a must-see lineup (*scroll down for talent line-up.)

SUNDAYS:

  • ESSENCE Wellness House [10 AM-1 PM (ET)]: A multi-faceted collective of self-care resources for you! Through our curated sessions, you will walk away equipped with the resources to prioritize your nutrition, spirit, relationships, and more.
  • Get Lifted Gospel Sunday Celebration [1 PM-3 PM (ET)]: Get your spirits lifted as the annual all-star Gospel tribute hits your screen for two Sundays back to back! Tune in for powerful words of praise by your favorite spiritual leaders and music by your favorite gospel artists. Performances by Kirk Franklin & Friends, Israel Houghton and more.

WEEK 1 (Saturday Evening Concert Line-up): 

SATURDAY, 6/26: 

  • Ha Sizzle 
  • Teedra Moses 
  • KES 
  • Lucky Daye 
  • Tank 
  • Jazmine Sullivan 

WEEK 2 (Saturday Evening Concert Line-up): 

SATURDAY, 7/3: 

  • Case 
  • Carl Thomas 
  • D-Nice, Ne-Yo and Amerie 
  • Davido 
  • DJ Khaled and Friends 

*Artists and schedules are subject to change. 

For more information, pick up the July/August “ESSENCE Festival of Culture” split-cover issue, featuring headliner Jazmine Sullivan on the cover. To register or for a full line-up, visit www.essencefestival.com. Join the conversation via social @EssenceFest. The ESSENCE Festival of Culture Presented by Coca-Cola® is executive produced by ESSENCE Festivals LLC, a division of ESSENCE Communications Inc. Sponsors of the 2021 ESSENCE Festival of Culture® include presenting sponsor Coca-Cola and major sponsors Estée Lauder, Ford, Johnson & Johnson, McDonald’s, Procter & Gamble (P&G) and Walmart as well as premium sponsors AT&T, Disney and UnitedHealthcare.

Beauty /

ESSENCE FESTIVAL OF CULTURE PRESENTED BY COCA-COLA ANNOUNCES ITS 2021 “LIVE LOUD” VIRTUAL EXPERIENCE

ESSENCE, the leading and only 100% Black-owned media, technology and commerce company at scale dedicated to Black women and communities, announces its stellar talent line-up for its 2021 ESSENCE Festival of Culture Presented by Coca-Cola—the world’s largest cultural, entertainment and empowerment experience. Incorporating virtual for the second year in light of the pandemic, this year’s event will live up to its theme of “Live Loud” by featuring exciting content across all of its stages centered around culture, equity and celebration. As the nation continues to reopen, ESSENCE’s exciting and elevated hybrid experience will present a celebration of the resilience, power and achievement of our community and omnipresence of our culture — and a tribute to the city that the Festival has always called home. The star-studded lineup will feature performances by: Jazmine Sullivan, DJ Khaled & Friends, Ne-Yo, Tank, Michelle Williams, Kirk Franklin, Davido and D-Nice. The Festival’s powerful interactive sessions will also showcase leading voices throughout the two weekends including: Mary J. Blige, Angela Yee, Adrienne Bailon, Sarah Jakes Roberts, Tracy G., Tiana Major9, Big Freedia, Miss Lawrence, Supacent, Shantrelle P. Lewis, Jesseca Dupart  and more. The Festival will stream on ESSENCEStudios.com and ESSENCE.com—Friday-Sunday over two weekends, June 25-27 and July 2-4.

“The ESSENCE Festival of Culture, now the largest festival in the nation by per day attendance, is an unparalleled convening and celebration of global Black culture and continues to have even deeper impact on our communities via our expanded focus on economic inclusion, cultural ownership and community development,” said Latraviette Smith-Wilson, ESSENCE Chief Strategy & Engagement Officer. “As a live experience, the ESSENCE Festival normally attracts more than 500,000 attendees annually during July 4th weekend in New Orleans — but last year, we made the necessary decision to shift our multi-day celebration to an innovative virtual format due to COVID-19. The ESSENCE Festival was the first of its kind and scale to be executed virtually during the pandemic, and our team worked tirelessly to deliver the content, programming and resources that our community desired. As a result, the ESSENCE Festival of Culture provided much-needed, only-at-ESSENCE content and experiences that inspired, entertained, informed and empowered—resulting in 45+ million full-stream views of 2020 Festival content to date. This year, we are thrilled to bring forth another exciting talent line-up, curated programming and a new hybrid experience that will directly touch the people of New Orleans and Louisiana while also further extending our reach, engagement and impact via enhanced digital, technology and streaming capabilities to connect more of our community in the U.S. and across the diaspora.”

For the 2021 Festival experience and under strict adherence to guidance from local health agencies, ESSENCE will produce live activations available only to New Orleans and Louisiana residents— honoring essential workers and first responders—that will be integrated into the virtual experience during both weekends.

For more information and to register, visit www.essencefestival.com. Join the conversation via social @EssenceFest. The ESSENCE Festival of Culture Presented by Coca-Cola® is executive produced by ESSENCE Festivals LLC, a division of ESSENCE Communications Inc. Sponsors of the 2021 ESSENCE Festival of Culture® include presenting sponsor Coca-Cola and major sponsors Estée Lauder, Ford, Johnson & Johnson, McDonald’s, Procter & Gamble (P&G) and Walmart as well as premium sponsors AT&T, Disney and UnitedHealthcare.