Lilly Pulitzer®, the authentic resort fashion brand owned by Oxford Industries, Inc., (NYSE:OXM), is thrilled to celebrate the long-awaited first day of summer, June 21st, aka National Wear Your Lilly Day in a bigger way than ever before. Never needing a cause for celebration, Lilly Lovers will toast their lighthearted lifestyle and the sunny days to come in their favorite Lilly pieces.
Summer is bolder and brighter and in the world of fashion, Lilly is THE resort brand to fulfill those requirements. The perfect answer to a jet-set lifestyle inspired by their Palm Beach roots, the Lilly world is filled with bright colors and wild prints. Whether you’re at a pool-side soiree, weekend wedding or burying your toes in the sand, Lilly Pulitzer’s classic chic styles and personality-filled prints are always bound to kick your summer into high gear.
Lilly will also be spreading the celebration on June 21st in-store, online, and via their social media platforms. Just like Lilly opened stores wherever she had friends, on National Wear Your Lilly Day you will find well-known friends of the brand painting your Instagram feed in colorful prints and sunny illustrations custom made by the Lilly Print Studio. Taking the social media a step further, this summer Lilly is innovating with a user-generated content gallery via Offerpop Commerce that turns the hashtag #summerinlilly into a shoppable feed from bright & stylish Lilly Girls.
Shop the Summer Collection at www.lillypulitzer.com so you are ready for the First Day of Summer!