Candace “The Six Figure Spa Chick”, Holyfield is the founder and the creative mind behind the Queen Spa Expo (specifically created for minority spa professionals) and The Black Spa Magazine. She is best known for her Award-Winning spa parties and her business instructional classes designed to empower millennial business owners. She has written over 30 e-books (for spa professionals) and has been invited to speak on mainstages internationally. A trailblazer in her own right, Holyfield has assisted over 500 spa owners not only to launch their salon but create a six-figure income while doing so. Her work in the industry has not gone unnoticed. She has graced the stages and pages of some of the most coveted beauty magazines and expos. She has been the voice for African American spa owners b/c so many have been ignored or muted. This prompted the development of The Queen Spa Expo and The Black Spa Magazine.
As a humanitarian and advocate for black women enterprises, Candace Holyfield has become the trusted voice within her generation. Her raw style of communication, with her flair for marketing, has quickly made her an Instagram favorite. Candace Holyfield hosted the Second Annual “Queen Expo Spa” September 18 -19th at the W Hotel Midtown. This event included premier minority beauty brands from around the country. With great speakers, topics, and think tanks, Candace is designed an experience that will take her attendees to another level in business and in their mindset. This event was completely sold out, with attendees from across the country. Candace has expanded the Queen Spa Expo over 3 weekends. Candace will host another iteration of the expo this weekend in Atlanta, Ga, and conclude in Las Vegas, NV the weekend of October 2-3. The demand for The Queen Spa Expo pushed Candace to increase the offerings and locations for the expo.
The expo included cash giveaways, mastermind sessions, celebrity meet and greets, awards, and awesome networking experience. Candace did not spare any expense; the expo was fully digital, and it implemented COVID-19 SAFETY policies. The guests were able to learn, network, and maintain a sense of safety.
Some of the seminars offered during the 2nd Queen Spa Expo were:
- Government contracts
- How to get your products in Macy
- Minority women certification
- Marketing (online and offline)
- pixel code
- Facebook ads
- 5 ways to market without social media
- Client consultations
- How to hire and pay a team
- How to get celebrity clients
- Operating a weight loss clinic
- CBD skincare
- Body contouring
- Teeth whitening
- Product launch
- 7 figure mastermind and Business Credit, $40k months, opening salon suite, start your tour
- 7 figure product line
- Graphic Workshop
- Systems to run your business
Candace also launched her new training program this weekend at the Queen Expo, entitled “Candyland University”. She provided her guests with a sneak peek and early enrollment opportunities. This program will provide real-time, digital training for spa professionals. It will be open for enrollment to the public within the next 30 days. Stay tuned!
Through her countless efforts to be a driving force of change, Holyfield has been featured in national media platforms such as American Spa, Fox 54, BET, Fox 13, FOXSOUL, HELLO BEAUTIFUL, ROLLING OUT & The Essence Music Festival.