Tips to Success From Business Superstar Boss in White

Ready to be an entrepreneur on fire like the business superstar Boss in White? She’s got the best business story and advice that will be sure to turn your business into a powerhouse!

Born and raised in Beijing, Dese Enterprise CEO Yang Yang has years of experience globally that has contributed to her long-term success. Always dressed in gorgeous white, Yang Yang began her online empire with humble beginnings on eBay back in 2004 from her love of shoes. While working a second job waitressing, Yang Yang spotted a customer wearing eye-catching white fur boots which she fell instantly in love with. She scoured the web for her own pair, but could only find them wholesale, which meant buying a dozen pairs. Yang Yang’s entrepreneurial inspiration turned on, so she purchased the shoes wholesale, and then put the 11 other pairs on eBay. She sold out in a few days and made more money than at any of her other full-time jobs, and so began her online fashion passion.

What started as a one-woman show has grown into Dese Enterprise, which is comprised of, and Throughout the growth of her multiple brands, Yang Yang maintains the youthful spirit of when she first ventured into the world of business.

Learn from the Boss in White’s own experience to set yourself up for success:

  • Best advice ever received: The best piece of advice Yang Yang received was from her parents when she was young — they told her not to worry about money or how much she was making. If she worked hard, she would be rewarded in the end.

  • Creating her brand: When Yang Yang first started her eBay shop, she named it AMI Style to mean “American Made International Style.” At that time, it was a great keyword for American made and for international sales. A few years later, she wanted to create her own line of custom-designed clothes and shoes, yet wanted to stay true to the AMI roots. At that time, there weren’t many sexy clothing websites and her style didn’t match any trending keywords. So, she created her own term “clubwear” and shorten her brand to “AMI Clubwear.”  Now 10 years later, if you Google the term, AMI Clubwear is at No. 1 with over 21 million results of competitors now using it.

  • Naming her business: Yang Yang chose the name Dese Enterprise because in Beijing “dese” is street slang for amazing, beautiful or unique. Find something unique that resonates with your business and develop it into your own.

  • Best advice for aspiring entrepreneurs: “Go for it!” You’ll find a million reasons for not starting your own company, but you only need one reason to do it. What inspired Yang Yang was her desire to create a better life for the future family that she wanted one day. For everyone this reason is different, so find yours and go for it!


What To Wear: AMI Clubwear Affordable Swimsuits

Buying the perfect swimsuit can be a difficult task.  There’s a conflict between looking our best and feeling comfortable.

AMI Clubwear has a wide selection of fashion-forward swimsuits. The online boutique’s a great option for vacation packing or water activities.

The Tribal Mesh Cut One-Piece (shown below) was an excellent addition to my swimwear wardrobe. It’s lightly padded with adjustable straps. Going to the pool or beach with my kids can be a daunting task without the outdoor attire.

Swimsuit:  AMI Clubwear | Denim Shorts:  Express

Take your swimsuit to the next level with denim shorts or wear a lightweight kimono.

Also, when purchasing swimwear don’t forget to choose the right cut for your body-type; find a color that compliments your complexion and consider the primary purpose or activity.  For example, monokinis are not encouraged for tanning.

Visit AMI Clubwear to purchase a stylish, affordable swimsuit.


Best Dressed in the Water – AMI Clubwear

No matter where you find yourself this summer, you’ll need swimwear that rises to the occasion. Sit back, relax and actually enjoy the packing process with the sexy styles from AMI Clubwear. Founded by fashion forward CEO Yang Yang, AMI Clubwear is the place to shop for the hottest styles and trends in Los Angeles. Get sophisticated looks without breaking the bank during your summer getaway!

Need a good ol’ two-piece or an out-of-the-box one-piece? Show off some skin with a stunner swimsuit that will stick with you through thick and thin, waves and tides:

  • Sexy Orange Color-Block One Piece Monokini: Be fun and flirty this summer with this magnificent monokini! Featuring a bold color with contrasting hues, adjustable halter and back tie, followed by over-sized stitched detailing, this suit will be your favorite fitted swimwear.
  • Sexy Navy Color-Block Two Piece Monokini: Keep it cute and crocheted on your next beach getaway with this inspired number. With fun, flirty colors and an adjustable halter tie, you’ll be ready for any adventure.
  • Sexy Black Netted Padded Two Piece: You can never go wrong with a simple, black two piece. With netted trim, a back zipper, and lightly padded bra cups, you’ll turn every tourist’s head!

Stay sexy and sun-kissed on your next vacation with the chicest swimsuits fromAMI Clubwear! With the fresh, flirty looks from this bold brand, you can consider yourself packed and prepped for that gorgeous getaway.

To find out how you can slip on an AMI Clubwear outfit, visit

Ethnic Design Sleeveless Party Dress from AMI Clubwear

AMI Clubwear shipped a Sleeveless Party Dress and I had a variety of choices for this subtle look.

The ethnic design (and length) was perfect for my frame.  I also styled the dress with a mirror belt and mauve toned pumps.

In addition, wearing the right belt can be an asset to any appearance.  This small accessory defines the waist and hide imperfections.

Click here to purchase:  Navy Mauve Ethnic V-Cut Sleeveless Knee Length Party Dress


Chevron Sequin Party Dress from AMI Clubwear

People assume that sequin dresses can only be worn during certain events. Depending on the item, this look can be packed for a weekend getaway or girls night out.

Also, there are various concerns regarding the fit of most sleeveless, party dresses. Purchasing shapewear will assist in making sure that any dress (no matter the style) has the right silhouette.

I decided to wear a choker, blazer, and suede pumps with the v-cut party dress. The blazer was draped over my shoulders for warmth.  I also added a darker hue to transition this look from cocktail party to dinner date.

Wearing a trendy piece such as a chocker can update classic pieces without appearing too conservative.  This dress was shared in collaboration with AMI Clubwear.

Spring Into New Adventures with AMI Clubwear

Swimsuit season is just around the corner, and it’s time to get your suitcase ready for your upcoming spring break trip into tropical waters! AMI Clubwear offers a variety of clothing so you can hit the beaches in the hottest new bathing suits everyday and head to the clubs at night! Their spring swim line will help you bring the party with you wherever you go featuring their sexy yet classy swimsuits. AMI Clubwear focuses on creating high quality products with an alluring and desiring look to boost every woman’s confidence, and best of all, at an affordable price for everyone!

Featuring tremendous, fashion-forward looks, AMI Clubwear will not disappoint with their swimsuits for your upcoming spring getaway. Take a look at some of their hottest pieces that are perfect for you:

  • Royal Blue Floral High Waist Swimsuit: This retro inspired, high waisted two piece is one you won’t want to pass up! This suit features a fun floral print, push up bandeau top with pleated center and matching bottoms will take you right back in time looking as pretty as a pinup!
  • Black Fringe Criss Cross Two Piece: Trendy and cute, this two piece bathing suit will be sure to spice up your fun over spring break. Rock this swimsuit with its black fringe features, criss cross back and simple little black bottoms.
  • Red Halter High Waisted One Piece: Look hot and sexy in this radiantly red one piece, featuring a deep plunging v-neck, halter back strap and high waisted cut. The bold color will definitely help you stand out on the beaches of the Bahamas!

Get ready to kick off your spring break shopping with AMI Clubwear’s flirty and fun swimwear. With amazing pieces from dresses to shoes to swimsuits, you can pack your whole suitcase from just one store! To shop for the perfect spring break look, visit

Put Your Best Foot Forward This Valentine’s Day

Get ready to embrace your beauty while showing off your sexy pumps on your hot date this Valentine’s Day. AMI Clubwear is providing ladies with the perfect touch to your smokin’ hot outfits with their newest, sexy high heels! AMI Clubwear will dress you from head to toe so that you can be confident at work while impressing your date to an all new high. The romance is real this Valentine’s Day; with guaranteed comfort and style, your date won’t be able to take his eyes off you.

Fall in love with the most adored heels at AMI Clubwear:

  • Strappy Open Toe Platforms: Strut your stuff in these classy pumps, featuring a bold strappy design, open toe and back zipper closure. Match it with your favorite little black dress and your date will be loving your look!

  • Shaggy Faux Fur Open Toe Platforms: Add some spice to your Valentine’s style with these fun, funky and sexy red heels! Featuring faux suede material and an open toe strap with shaggy faux fur, these platforms will definitely add some excitement to your night!

  • Denim Peep Toe Thigh Highs: Thigh Highs are making a comeback! Be the first to rock them on the infamous day celebrating your love for your significant other. These sexy thigh highs are made of a stretchy denim texture, front frayed distressed style, open toe, thigh high, high polish side zipper closure, and a cushioned foot bed.

Stop waiting around – go out and get your perfect Valentine’s Day outfit all from AMI Clubwear! With all their seductive heels, platforms and boots, you can match it with just about any outfit. Get ready to make everlasting memories with the one you care most for while looking more desirable than ever.

To shop for the perfect Valentine’s Day vibe, visit

Show Your Look Some Love this Valentine’s Day

Whether you’re going out on the town with your sweetheart or having a girl’s night, AMI Clubwear’s got you covered. Founded by fashion forward CEO Yang Yang, AMI Clubwear is the place to shop for the hottest styles and trends in Los Angeles. Get the celebrity and runway look without breaking the bank this Valentine’s Day.

All heart everything is so overrated. Try rocking a cute floral dress instead – you’ll feel your best in the must-have flirty prints from AMI Clubwear:

With the flirty, fun looks from AMI Clubwear, you can prep for the perfect, affordable V-Day look without sacrificing style. Say Je T’aime with one of these sexy, signature dresses this Valentine’s Day. To find out how you can slip on an AMI Clubwear outfit, visit

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Mid Sleeve Floral Romper – Cute and Relaxed Style Option

New Year’s Eve is a night of glitz and glam.  This year, I opted from the traditional cocktail gown and wore an outfit that’s casual chic.

Festive activities (for this holiday) range from serving appetizers, playing board games, and toasting with a glass of champagne. To enjoy the evening, I needed a look that’s stylish and comfortable.  The Mid Sleeve Floral Romper from AMI Clubwear was the ideal option.

I am a huge fan of wearing a Romper because it’s the perfect combination of cute, relaxed, and sexy. In addition, the mid-length sleeves provide an extra layer of warmth.

Another style option for this look is to pair with Over-The-Knee Boots, Infinity Scarf, Cardigan Sweater, Cropped Blazer, or Tights.

Holiday Style with AMI Clubwear

With all the holiday parties coming up, you know you can’t wear the same outfit twice! With AMI Clubwear’s numerous options at affordable prices, you can have a new dress for every occasion! AMI offers styles ranging from the classic little black dress, to sparkly sequins, to the current velvet trend. Whether you prefer long or short, light or dark, you’re sure to find the right look for you.


Once the holidays are over, keep the party going all year long with even more fabulous outfits and accessories from AMI Clubwear. Strut into 2017 in style!


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