Sormé announces the relaunch of its product line within drugstores conforming as a cosmetics brand that approaches makeup from a skincare point of view, aiming towards consumers of newer generations that are more knowledgeable of quality ingredients and mindful of what is being used on their skin.

For more than 20 years, Sormé has worked on perfecting their makeup line by teaming up with leading formulators and professional makeup artists from around the world to ensure a noteworthy composition of the foremost anti-aging technologies and traditional beauty insights compacted into every product. Clinically proven age-reversing peptides are infused with healing vitamins, pure minerals, antioxidants, and active plant botanicals to help nourish and protect the skin while enhancing the consumer’s natural beauty. This combination of superior ingredients and high definition pigments mixed with skincare additives are the basis to the creation of Sormé’s professional grade cosmetics brand.

Founded by Morad Amirieh, his interest in the retail beauty industry began from his father who was a beauty distributor, which inspired him to ultimately build his own makeup brand. “I set out to create a cosmetics line that I would proudly share with my daughters”, says Morad.

Sormé comes from the Egyptian name for the natural black “kohl” substance that was once used by queens and princesses such as Cleopatra, who began the sensation of intensely pigmented, black exotic eye makeup dating back to the fourth millennium. This influence remains prevalent within Sormé’s products as they are formulated with the finest color pigments available in an effort to enhance the eyes while maintaining an allure that is simply timeless.

Aside from extreme pay-off eyeshadows, Sormé’s cosmetics line is filled with moisturizing lipsticks and balms, nourishing bronzer duos, multi-functional blush sticks, vitamin fortified eye and lip liners, and shea butter infused conditioning mascaras. Their concealers and BB creams are loaded with antioxidant enriched complexes that include ginseng, rosemary, argan oil, chamomile, and cucumber seed oil, along with natural SPFs to help prevent the skin from radical damage.

This sophisticated, multi-tasking line of makeup can be found in select CVS stores nationwide, and also online at

To watch the Style + Life + Fashion, TikTok review, click on the arrow below:

@kwest1908PR Makeup Package sent to Style + Life + Fashion. 💄 ##unboxing ##unboxingmakeup ##makeup ##foryou

♬ Hip Hop Background(813690) – Pavel

Eavara Botanical Facial Cleanser and Pure Paradise Day Cream | Beauty Review

Most women want to appear naturally beautiful without the dependence of makeup.  On this site, I am always an advocate for glowing skin because it’s the foundation (or the base) of cosmetics application.

Eavara has a new Botanical Facial Cleanser and Day Cream.  The company’s philosophy is organic and natural skin care.  This means, there’s no chemical ingredients that could potentially irritate the skin.  

I had the opportunity to review the product line.  My first impression was the botanical scent and soft texture of the cleanser.  This particular product can be used both day and night, which is the proper skin care regimen.

After washing my face and patting dry with a towel, I applied the Pure Paradise Day Cream.  The directions on the bottle states use after cleansing and before makeup.  

After using the product (for a week) my skin had a natural, radiant appearance and received fewer breakouts due to the climate change.  To learn more about the product for yourself visit 

Mascara Favorites for Reasonable Price – Top Three Brands

Can we talk about the use of mascara?  I’ve discussed on this website my obsession with the product due to having small eyes.  After months of testing various wands, I want to share my top three favorite brands.  All of the products featured are under the price of $25.00 and can be picked up at any beauty store.


This is the ultimate mascara and has nothing to do with the great price!  After visiting numerous Youtube videos, a fellow vlogger shared her love for this mascara.  I decided to test it out for myself and discovered that my eyes looked amazing without faux lashes.  Maybelline Lash Sensational can be purchased everywhere from Target to Rite-Aide.


LOreal Voluminous Superstar was second in demand.  This particular mascara has a two-step process for any makeup enthusiast.  Start with the primer on your lashes for volume and apply the super-lifting mascara.  My lashes appeared much longer with the use of this brand.

Elizabeth Arden Grand Entrance

Elizabeth Arden Grand Entrance was sent for a product review.  This mascara made the list because the wand is small which decreases clumps, flakes, or smudges.  The Elizabeth Arden brand is a bit more expensive but does yield amazing results.

If you have a favorite brand of mascara that’s not listed here, please feel free to share in the comments section below!

Covergirl Super Sizer Mascara and Intensify Me Liquid Eyeliner

I have always been a fan of Covergirl cosmetics.  Their brand embodies the stylish, care-free beauty guru. She’s the girl next door wearing a bold nail color and likes to purchase an eyeshadow quad for a reasonable price!

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The latest product to join the Covergirl Collection is the Super Sizer by LashBlast® Mascara and Intensify Me! Liquid Eyeliner by LashBlast.  I received both products from the company and could not wait to start using them.

If you’re a consistent reader of this site and follow my Instagram account, you’re aware of my battle to intensify the eye area.  I am constantly seeking quality products to enhance my eyelashes and top lid.

Style + Life + Fashion Review –

Number one, the Super Sizer by LashBlast Mascara has an amazing small wand that enables the mascara to grasp every lash.  This gives volume and it’s a waterproof product.  We’re traveling to the beach or hanging out by the pool and that doesn’t mean we can’t look fabulous!


Number two, the Liquid Eyeliner by LashBlast has a really cool tip…it’s actually flat.  That’s important because beauty girls can draw an accurate line on their top lid.  The liner is also sensitive to the eyes which is very important this time of the year.


If you don’t believe me, purchase and try for yourself.  I guarantee that you will be pleased with both products.  Share your experience with me in the comments section or email