Tag: Hair Treatment

Beauty /

The Mane Choice Multicultural Hair and Body Brand: Founder Courtney Adeleye

In the last five years, there has been a 30% upswing in the number of minority- and female-owned brands presenting lines to retailers. Power players from Walmart to Sephora are taking notice and clearing shelf space for the upstart companies. One of the trailblazers in this growing category is the multicultural hair & body care brand, The Mane Choice – who has secured exclusive launch deals with both Walmart and Target in the last year alone! The five-year-old brand that grew from a home-based hobby to a multimillion dollar corporation in just 2 years is growing at a blistering pace.

About the brand and founder:

  • The business was created by founder Courtney Adeleye, who began her journey by mixing products in her kitchen and documenting her progress on YouTube. As her viewers watched her hair grow from chin length all the way down to her hip, they yearned for her help with their own tresses.
  • Courtney began the business out of her kitchen and grew The Mane Choice from a home-based hobby to a multimillion-dollar business in just two years. Last year, the brand garnered over 6.5 million in sales.
  • In less than three years The Mane Choice has been picked up by major retailers including Sally Beauty Supply, Rite Aid, Target, Walgreens, and CVS.
  • In 2017 Courtney debuted two exclusive product launches with Walmart and Target.
  • The Mane Choice has grown almost exclusively through word of mouth and social media. The brand has organically garnered 347K + Instagram followers and 362K + Facebook fans.
  • The Mane Choice made history in Target, being the first hair vitamin to be featured in the hair aisle (they’re usually reserved for the vitamin aisle).
  • The brand has already expanded abroad, with specific The Mane Choice e-commerce sites for Africa and Canada.

Beauty /

Alterna Haircare Caviar Moisture Intense Collection

Introducing the Alterna Haircare Caviar Moisture Intense collection for thick, dry, coarse hair. Formulated with Abyssinian Oil, these luxury products provide the ultimate hydration to parched strands.  The collection features the FIRST luxury pre-shampoo treatment.

Alterna Haircare Caviar Moisture Intense Oil Crème Pre-Shampoo Treatment (MRSP $30 at Sephora, Ulta, Nordstrom, alternahaircare.com and salons worldwide): A luxurious pre-shampoo treatment that deeply moisturizes to revitalize dehydrated strands, leaving hair cashmere soft and shiny. Boosts the performance of shampoo and conditioner to leave hair cashmere soft and shiny, binds the conditioning agents in conditioners, allowing it to better hydrate hair and repels minerals present in water to defend against build up.

 

Alterna Haircare Caviar Moisture Intense Oil Crème Shampoo (MSRP $32 at Sephora, Ulta, Nordstrom, alternahaircare.com and salons worldwide): A low-lather oil-based cleanser that gently removes dirt and oils. Features an innovative oil-based texture transforms to an anti-aging crème with water. The Abyssinian Oil binds to surface impurities and bad oils on the hair to gently cleanse without stripping parched hair of much needed moisture. It gently cleanses impurities, smoothes raised cuticles on dry hair strands, replenishes intense moisture and transforms dry hair to supremely soft and smooth.

 

Alterna Haircare Caviar Moisture Intense Oil Crème Deep Conditioner (MSRP $32 at Sephora, Ulta, Nordstrom, alternahaircare.com and salons worldwide): An intense deep conditioner that penetrates and hydrates even the driest hair types to transform coarse hair into soft and smooth. Provides the level of conditioning of a masque, but can be used with every wash like a standard conditioner. It penetrates hair to deeply condition, smoothes raised cuticles on dry hair strands, replenishes intense moisture and transforms dry hair to supremely soft and smooth.