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BABY PHAT REISSUES ICONIC PUFFER JACKETS: A Nostalgic Revival of Early 2000s Winter Fashion

Happy 25th Anniversary, Baby Phat! The trailblazing fashion brand founded by the iconic Kimora Lee Simmons in 1999 will begin its year-long celebration of its 25th year with the release of an iconic favorite – the BP Puffer.

In 1999 – the height of hip-hop fashion and “urban wear”, puffer jackets were a cultural phenomenon. This winter, Baby Phat breathes new life into “the coat that launched a million schoolyard fights,” bringing it into the hearts and wardrobes of a new generation.

A symbol of early aughts winter fashion, these reissued jackets are revamped with fresh colorways: Olive, Onyx, Sand, and a Glossy Red. Available in sizes XS – 3X, the BP Puffer is a fit for everyone. The logos, zippers, faux fur hood, and embellishments give shine to this logo-emblazoned outerwear piece a fresh take with the same energy.

In recent years, Baby Phat’s puffer jackets have become a sensation among the Gen-Z TikTok audience. Enthusiasts are rediscovering the brand through vintage shops, both online and in-person, sparking a cultural resurgence. Social media users are not only showcasing their unique finds but also creating memes that cement the iconic status of the jackets, turning them into a symbol of contemporary coolness.

The marketing campaign for this release features Kimora Lee Simmons and her daughter, Ming Lee Simmons. Its launch will feature a cheeky call-back to the iconic nature of the coat and the legacy it has woven into the culture – particularly Twitter, where fans of the brand have long celebrated its status.

ABOUT THE BP PUFFER

The reissued BP PUFFER boasts plush insulation and a distinctive Baby Phat logo has been adapted to suit changing trends while maintaining its unique allure. Meticulously crafted, the Baby Phat puffer jacket blends functionality and high fashion, with a quilted design that offers warmth and visual appeal. Revived with refreshed colorways – including Olive, Onyx, Sand, and a Glossy Red- the coat features an eye-catching stand collar with a detachable faux fur-trimmed hood. More than two decades after its introduction, the BP Puffer continues to captivate fashion enthusiasts worldwide.

Available now at www.babyphat.com and priced at USD 120.

Style+Life+Fashion is the brainchild of Kimberly West, a consultant, and on-air lifestyle expert. Although Kim started blogging as a hobby due to her love for Fashion, she quickly gained a loyal following as a respected industry expert and contributor for numerous fashion websites. She seeks to provide the latest trends as well as educate consumers about all aspects of fashion. Kim has hosted television segments as a fashion and lifestyle expert with ABC 33/40, WBRC Fox6, ABC2 News, Fox 45 WBFF, The List Baltimore, and WBAL News. Her fashion interviews include well-known industry experts such as Tai Beauchamp, Tomima Edmark, Julie Weiss, Clinton Kelly, Gianni Rich, Darius Gibbs, Dean Banowetz, and Lilliana Vazquez. In addition, she’s interviewed reality star Queensly Felix and R&B Artist, Keyshia Cole. She has also collaborated with online features for Glamour Magazine, Harper’s Bazaar, and Macy’s, and worked to stream digital content and video for New York Fashion Week 2010.