Macy’s – Power of Pink During Breast Cancer Awareness Month

This October, Macy’s is once again inviting customers to “think pink” and show their support in the fight against breast cancer through an inspirational and fashionable campaign that heightens awareness and turns the fundraising focus on a disease that affects not only women, but those who love them. Throughout the month of October, the power of pink will prevail with exclusive merchandise, including fashion, cosmetics and items for the home, in addition to Ralph Lauren Pink Pony apparel. And, for the first time, those united in the fight will be able to show their support through a new, limited edition Pink Pony Bracelet that benefits the Pink Pony Fund of The Ralph Lauren Foundation (available in store only from Sept. 28 to Oct. 10). With a plentitude of pink, Macy’s celebrates Breast Cancer Awareness Month with style and strength.

“Macy’s long-standing commitment to the breast cancer awareness movement is incredibly inspiring” states Holly Thomas, Macy’s group vice president of cause marketing. “Our ongoing dedication to charitable causes makes an even greater impact with the support of our employees and our terrific partners, such as Ralph Lauren, who join forces toward a common goal. And, of course, we are so grateful to our customers who continue to show their generosity by shopping at our stores and in our dedicated online “Pink Shop” in a quest to raise awareness and champion the fight against breast cancer.”

Pink Pony

For the fourth consecutive year, Macy’s has joined forces with the Pink Pony Fund, Ralph Lauren Corporation’s worldwide initiative in the fight against cancer. This year, the Pink Pony Campaign is launching for the first time, a limited-edition Pink Pony Bracelet which will be exclusively sold at most Macy’s full-line stores across the country. The bracelet is made of pink adjustable cord, decorated with a pink enameled iconic polo player charm and engraved with Ralph Lauren script on the back. The bracelet will be available in-store for $5 ($4 of which benefits the Pink Pony Fund of The Ralph Lauren Foundation) from September 28 through October 10 and customers who purchase it will also receive a special discount up to 25 percent on a wide assortment of merchandise at most full-line Macy’s stores nationwide (with applied exclusions). Also new to the campaign this year is the Pink Pony Limited Edition fragrance “Ralph Lauren Tender Romance” of which 15% of the purchase price* will be donated to the Pink Pony Fund of The Ralph Lauren Foundation. And finally, a special collection of t-shirts and active wear will transform Polo Ralph Lauren shops into Pink Pony destinations in 16 Macy’s locations across the country and online at macys.com/ralphlauren. Twenty-five percent of the purchase price of all other Pink Pony products sold in the United States will benefit the Pink Pony Fund of The Ralph Lauren Foundation for causes devoted to cancer awareness, education and research. Since its launch in 2013, this exclusive partnership has raised more than $5.5 million for the cause.

Pink Shop at macys.com

Macy’s online Pink Shop at macys.com/pink will also offer a specially curated collection of incredible fashion and home brands including Coach, Carolee, Charter Club, Guess, Ideology, KitchenAid, Material Girl Active, Movado, Sunglass Hut, Thalia Sodi and Under Armour with each donating a portion of the sale of special pink merchandise to various organizations such as the Breast Cancer Research Foundation (BCRF). And this year, Macy’s Ideology brand is pleased to have made a $100,000 donation to BCRF and to have created a special collection of active wear that promotes Breast Cancer Awareness. From hoodies and tank tops, to graphic-t’s, sweatshirts and leggings, these special items spark inspiration to “Fight Like a Girl” and look good while doing it. To learn more visit macys.com/ideology.

Shoppers will even have the opportunity to freshen up their fall beauty routines with finds from the industry’s most sought after cosmetic and fragrance brands such as Bobbi Brown, Clinique, Conair, Estee Lauder and Origins. The complete assortment of passionately pink items that support the cause will be available online at macys.com/pink beginning September 26.

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BCRF Beauty Box

Because big things really do come in small packages, Macy’s is proud to join The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign to support the Breast Cancer Research Foundation (BCRF) through the sale of the BCRF Beauty Sampler, available in select Macy’s locations. Macy’s will donate 20% to BCRF from now until Dec. 31, 2016 for each sampler box purchased for $20. Each BCRF Beauty Sampler contains eight travel-size samples from The Estée Lauder Companies’ favorite beauty brands.

According to the American Cancer Society, more than 200,000 new cases of invasive breast cancer (Stages I-IV) are diagnosed among women in the United States in a year, resulting in approximately 40,000 deaths. Breast cancer is the second leading cause of cancer death in women, after lung cancer. Through various partnerships and joint efforts, Macy’s maintains a steadfast dedication to finding a cure. This year’s program is targeted to reaching customers in every aspect of their lives.

 

*Ralph Lauren Fragrances will donate to the Pink Pony Fund of The Ralph Lauren Foundation 100% of the profits equal to approximately 15% of the purchase price for each “Ralph Lauren Tender Romance” Pink Pony Limited Edition fragrance purchased in the 50 United States, Puerto Rico or DC through authorized distributors from October 1, 2016, to October 31, 2016, with a minimum guaranteed donation of $100,000 from the sale of these products. No portion of the purchase price is tax-deductible.

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About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

 

What To Wear – Fall 2016 Coat Trends

Yesterday marks the first day of Fall and I have selected a few stylish (affordable) coats to assist with cold weather layering.  From a practical sense, we shop during this time of the year to stay warm but there’s also a fashionable purpose.

Retailers provide stylish outerwear because this is the first wardrobe piece that’s visually seen during the brisk season.  Friends, family, and co-workers will notice your coat before any additional clothing item. Personally, I like to purchase outerwear for various social occasions such as Business Meetings, Football Games, Shopping Events, and Formal Affairs.

Fashion designers also suggest that coats should be paired with trendy accessories including a wide belt, knee boots, plaid scarf, or bohemian hat.

The options are endless when shopping for outerwear and don’t forget to purchase in various colors, designs, and textures.

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Jessica Simpson

Asymmetrical Button-Front Wrap Coat

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Wildflower

Faux-Fur Coat, Only at Macy’s

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Tommy Hilfiger

TOMMYXGIGI Wool-Blend Military Cape

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Macy’s Fall Fashion 2016 Lookbook

Macy’s Fall Fashion 2016 Lookbook –

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This fall, Macy’s is helping kids kick the school year off in high style. With throwback 90s looks ruling the runways, Macy’s is offering returning students a nod to old school trends, along with incredible savings on clothing, accessories and dorm items to make this year’s start to school the most anticipated yet.

“The excitement of heading back to school is punctuated by the art of back-to-school shopping,” said Cassandra Jones, Macy’s senior vice president – fashion. “Macys aims to make that the ultimate experience, offering the latest styles and trends in everything from the right outfit to the right dorm accessories, ensuring students can head back to class in style.”

Back-to-School Fashion

Junior girls channel the 90s, sporting casual looks with plenty of attitude, inspired by the grunge style of plaid shirts, distressed denim and overalls. Denim in all silhouettes is bigger than ever this year, from dresses to shirts to wide-legged jeans. Paired with chunky platforms and booties, these iconic 90s pieces get a fun and fresh update perfect for the classroom.

For young men, the 90s comeback continues with denim styles from classic to distressed. Cuffed jeans are paired with high-top chukkas, which are given a trendy update with athletic soles. Tees with graphics of classic 90s video games, TV shows and witty memes give the old school t-shirt and jeans uniform a modern and quirky bent.

The 90s craze applies to fashion for kids, as well, but in a more scaled down version. Young girls sporting flannel dresses or cuffed denim will rock the halls, while boys in graphic throwback tees with gaming and skateboard images will rule the school in comfort.

 

Back-to-School Deals

Shoppers will have the best selections to choose from at Macy’s, the back-to-school destination for savings and style. Find all the go-tos they can’t live without—tops and tees, rompers and dresses, pants and jeans—even the true essentials like uniforms. Also, add in all the finishing touches—from hoodies, sweaters and jackets down to underwear, socks and shoes. Brands including Levi’s, Betsey Johnson, Benefit, Martha Stewart Whim, American Rag and Epic Threads have some of the best deals to match every kid’s preferred school day look. Visit your local Macy’s store and macys.com for savings throughout the season.

Dorm

Whether a first year away or packing it up for the last time, college living is cool and trendy with lifestyle essentials from Macy’s. Whim comforter sets in fresh new patterns offer options to fit each student’s personal living space. Studying is stylish with Poppin desk sets and accessories. Colorful letter trays and pencil pouches make organization fun. A Joy Mangano mini steamer is easy to store in a small dorm living space and keeps wrinkles away and help show off new, flawless threads on campus.

Love Bravery

Macy’s partnered with Grammy®, Tony® and Academy Award®-winning legend Sir Elton John, along with Grammy and Golden Globe®-winning icon Lady Gaga to create Love Bravery, a high-spirited, limited-edition line of clothing and accessories that inspire compassion and combat prejudice. Perfect for anyone heading back to school, Love Bravery includes shirts, sweats, outerwear, clutches, backpacks, scarves, beanies, keychains, pins and even speakers, water bottles and skateboards, all rendered in vibrant graphic prints and designs that fuse both artists’ renowned musical talent and revered inimitable style. Love Bravery is sold exclusively at select Macy’s stores and on macys.com/lovebravery, with 25 percent of the purchase price benefitting Born This Way Foundation and the Elton John AIDS Foundation, and will be available globally later this year. All donations from the limited-edition line, on sale through Aug. 30, 2016, will be made to Born This Way Foundation, which will use 50 percent to support the Elton John AIDS Foundation.

In-Store Celebrations Nationwide

Macy’s is throwing back to the 90s through in-store themed events nationwide that prove everything old is cool again. On Saturdays from Aug. 6 to 27 at select stores, Macy’s will host throwback-themed shopping parties with awesome activities, including styling tips and fashion must-haves, photo booths with totally 90s props, and a DJ spinning old school beats. Cosmetic outposts with makeup artists will provide 90s-inspired beauty makeovers to show how to flawlessly achieve a throwback look with a modern twist. To add to the excitement, actresses Katie Cassidy and Ashley Rickards will be making several store appearances for a photo-op and meet and greet with customers. For the 4*1*1, visit macys.com/events.

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About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

 

Angela Simmons High-Low Shift Dress – Maternity Style

Angela Simmons has truly embraced becoming a new mom.  Her maternity style is cute, flattering, and playful.

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This is an example of embracing your curves and change of womanhood.  Here, she’s seen wearing a high-low (babydoll) shift dress.  The cut and ruffle hem of the dress takes away from her growing abdomen, showcasing her legs.

To duplicate this maternity style, I would suggest purchasing a shift dress one size larger and altering according to your figure.  For added height wear comfortable heels and don’t forget to pack your ballerina flats in your handbag!

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Vince Camuto Printed High-Low Trapeze Dress

 

Iris Apfel x INC at Macy’s – Launching September 2016

I.N.C International Concepts, available exclusively at Macy’s, has announced a partnership with style icon Iris Apfel launching September 2016. For the aptly named “Iris Meets INC” campaign, INC teamed up with Apfel to develop a collection of “must-have” clothing and jewelry centered around this fall’s mod trend. Apfel will also star in a creative advertising campaign for the brand, which will break in early August.

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As an anchor to the campaign, I.N.C will launch a limited edition keyboard of Iris-themed emojis this fall. The emoji graphics will appear throughout all elements of the “Iris Meets I.N.C” campaign, including product hangtags, digital advertising and direct mail.

The collection itself is comprised of approximately 40 pieces that play into fall’s “mod” trend revival. Apfel consulted with I.N.C’s design team and provided creative direction before curating her final selection of items which were chosen for both style and versatility. The collection focuses on key wardrobe staples like shift dresses, A-line skirts, flare leg pants, and statement jackets. In keeping with her signature style, Apfel also included a wide array of black and white bangles in various patterns and sizes.

“Macy’s was my very first department store and we used to always go there on shopping trips,” said Apfel. “I’ve always thought very kindly of Macy’s and I never planned on any of this. How many 94-year-old cover girls do you know?”

Nancy Slavin, senior vice president, marketing, of Macy’s Merchandising Group said “Iris is a perfect partner for I.N.C. Not only does her style resonate with multiple generations of I.N.C shoppers, but there isn’t a more iconic personality to show off the new ‘mod’ style for fall.”

The Iris Meets I.N.C collection will be available exclusively at Macy’s stores and on macys.com starting early September 2016.

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About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 730 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

 

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

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LADY GAGA AND SIR ELTON JOHN PARTNER WITH MACYS: LOVE BRAVERY COLLECTION

Macys has partnered with Grammy® and Golden Globe®-winning icon Lady Gaga, as well as Grammy-, Tony®- and Academy Award®-winning legend Sir Elton John to create Love Bravery, a high-spirited, limited-edition line of clothing and accessories that inspire compassion and combat prejudice. Available as part of Macy’s American Icons campaign, Love Bravery spans several categories, including shirts, sweats, outerwear, clutches, backpacks, scarves, beanies, keychains, pins, and even speakers, water bottles and skateboards, all rendered in vibrant graphic prints and designs that fuse both artists’ renowned musical talent and revered inimitable style.

“It’s an honor to team up with Sir Elton John to create this line with Macy’s,” said Lady Gaga. “We need to make the world a kinder and braver place where men and women everywhere are empowered to live with compassion. That’s what Born This Way Foundation is all about, that’s what the Elton John AIDS Foundation is all about, and that’s what Love Bravery is all about.”

Love Bravery Lady Gaga and Elton John

“I love the idea of fusing who you are on the inside – your passions and dreams – with what you wear on the outside,” said Sir Elton John. “Love Bravery is about the compassion on the inside to understand someone’s fears, and the bravery on the outside to stand up for them, and for yourself: to accept others for who they are and to be who you want to be. It’s what I‘ve tried to do in my life, my career and with the Elton John AIDS Foundation, and it’s a passion Lady Gaga and I share. So I’m thrilled we are collaborating on this project and delighted Macys understood our dream to connect with people this way.”

Created in collaboration with Lady Gaga’s sister, Natali Germanotta, and designer Brandon Maxwell, the limited line boasts fresh crop tops and sleeveless tees in stark black-and-white, while heather sweatshirts with tonal graphics and tops with metallic lettering are edgy updates to the athleisure trend. Oversized scarves with piano key prints and artistic interpretations of Lady Gaga’s face are stylishly offbeat, and neoprene backpacks that say “LOVE” and also have piano key prints are super cool must-haves. With enamel pins and patches in the shape of moto jackets, electric guitars, microphones, platform shoes and Lady Gaga’s infamous claw, the options to show off your inner little monster are endless. Clutches in the shape of sunglasses, pianos and hearts are unapologetically fun and sassy.

Love Bravery Shop

“In addition to being deeply talented musical artists, Lady Gaga and Sir Elton John are champions of self-love, courage, empathy and kindness, and Love Bravery represents all of those tenets,” said Martine Reardon, Macys chief marketing officer. “We are so proud to present a line that is not only fun and bold, but also stands for something so meaningful and important. The work they do through Born This Way Foundation and the Elton John AIDS Foundation is invaluable and truly changes lives, and Macys is honored to partner with them to spread the message of love and acceptance.”

Born This Way Foundation is committed to supporting the wellness of young people and empowering them to create a kinder and braver world by shining a light on real people, supporting quality research, and fostering meaningful partnerships focused on social emotional learning (SEL) and mental health awareness and resources. The Elton John AIDS Foundation raises much-needed funds for evidence-based programs that give people the information and tools to protect and care for themselves and those they love – challenging stigma, reducing the spread of HIV and preventing people from getting sick or dying of AIDS.

Love Bravery Clutch, $59, Only at Macy'sLove Bravery Skateboard, $99, Only at Macy's

The foundations brought together a diverse array of young people to showcase the Love Bravery apparel and will be sharing content from that campaign this spring. The limited-edition line with Macy’s is the first in a series of activations which are planned for the coming months to make people feel proud of who they are.

Love Bravery will be sold exclusively at Macys this spring, with 25 percent of the purchase price benefitting Born This Way Foundation and the Elton John AIDS Foundation, and will be available globally later this year. All donations from the limited-edition line, on sale through Aug 30, 2016, will be made to Born This Way Foundation, which will use 50 percent to support the Elton John AIDS Foundation.

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About Macys

Macys, the largest retail brand of Macys, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 730 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macys offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macys is known for such epic events as Macy’s 4th of July Fireworks® and the Macys Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macys flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macys helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

 

About Elton John AIDS Foundation

The Elton John AIDS Foundation (EJAF) is dedicated to reducing the spread of HIV/AIDS through innovative HIV prevention programs, eliminating the stigma and discrimination associated with HIV/AIDS and supporting direct care for people living with HIV/AIDS.

Sir Elton John created EJAF over twenty years ago, first in the United States in 1992 and then in the United Kingdom in 1993. Since then, the two organizations have raised nearly £220m (over $350m) and reached over 150 million people across four continents.  We work with local, national and international organizations to provide non-discriminatory HIV information, testing and treatment services that stop people becoming infected with HIV or getting sick and dying of AIDS.  This has meant funding some 1,500 programs including providing HIV tests to over 20 million people, and treatment prevention for more than 800,000 pregnant woman living with HIV so that they could protect their babies from the HIV virus.  The Foundation also prioritizes those who are highly vulnerable to HIV and the stigma that surrounds it in many parts of the world such as men who engage in male-to-male sex, people who use drugs and people who sell sex. Our work with Love Bravery will go towards prevention and treatment programs for adolescents living with HIV. AIDS is the second leading cause of death for 10-19 year olds worldwide.

www.ejaf.org/London

 

About Born This Way Foundation 

Led by Lady Gaga and her mother Cynthia Germanotta, Born This Way Foundation was founded in 2012 to support the wellness of young people and empower them to create a kinder and braver world. Born This Way Foundation achieves this by shining a light on real people, quality research, and authentic partnerships. Working with more than 50 non-profit organizations, Born This Way Foundation has connected more than 150,000 young people with services and programing in their communities. The Foundation has also partnered with the University of Nebraska-Lincoln, the National Council for Behavioral Health, and the National Association of School Psychologists to collect data from more than 2,500 young people. This research, presented before the American Psychological Association, improved our understanding of young people’s views of mental-health services and delivery methods.

Visit us at bornthisway.foundation.

 

GO YOU! ACTIVE EVENT FEATURING ROZONDA “CHILLI” THOMAS – Macy’s Lenox Square Mall

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Lenox Square Mall

SATURDAY, APRIL 23, 2016

12:00 PM – 10:00 PM

Join Macy’s for a fabulous health and wellness-focused event featuring Fitness Expert, Rozonda “Chilli” Thomas as she teaches you the dance moves from her hit single “Body”. Also, there will be fun challenges provided by the Fitness organization Divas in Defense!

Plus, see the newest looks in activewear from head to toe.

Chilli Thomas

For more details visit: macys.com/events or RSVP visit www.gochilli.eventbrite.com. #goyou

Westfield Annapolis: Get the Look from Variety Studios Installation

To celebrate Awards Season this year, Westfield partnered with Variety to bring the hottest red carpet looks to local Westfield centers around the U.S.

Through this exclusive fashion partnership, top Westfield retailers including Nordstrom, Macys and Anthropologie curated celebrity looks from Hollywood so shoppers can also get the look of their favorite celebrities for less!

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I was invited (as a media outlet) to visit Westfield, Annapolis Mall and re-create one of the installation looks.  This was exciting because the campaign included a few of my favorite retailers.

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My individual style would be described as poised and polished.  I like tailored lines with a hint of femininity through ruffles, patterns, and fabric textures.  My style icons vary (depending on the mood) but are primarily Michelle Obama, Eva Longoria, with a hint of Kourtney Kardashian.

I started my shopping journey (for the campaign) at Nordstrom where I found a beautiful array of formal gowns.  The store did not disappoint fashionable customers by providing lace, sequins, and floral dresses.  In support of the campaign, I also discovered a Vince Camuto visual display showcasing a monochromatic shift dress, slacks, and tote bag.

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After leaving Nordstrom, I walked over to Lord and Taylor.  If you’re searching for a Little Black Dress, they have it here!  The campaign celebrated Satires Ronan’s fashion style and her LBD through the installation display.

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Photo by Chelsea Lauren/Variety/REX Shutterstock.
Photo by Chelsea Lauren/Variety/REX Shutterstock.

 I concluded my shopping adventure by visiting Macys women’s department.  From there, I was able to create a look that suits my personal style.

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I purchased a Thalia Sodi Solid Scuba Blazer and Pencil Skirt.  This set looked amazing due to the jacket’s stand collar, open front, and leopard-print lining.  The skirt enhanced my body type along with subtle cut-outs at the hem-line.  I can’t wait to share my style photo on the site!

Thalia Sodi Scuba Blazer

To learn more and re-create your personal style in support of Variety Studio: Actors on Actors visit the installation at Westfield Annapolis now through March 1, 2016.

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Macy’s Nineteenth Amendment event – Digital Trunk Show

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In celebration of New York Fashion Week, Macy’s Herald Square will be hosting an interactive fashion event in partnership with online fashion marketplace, Nineteenth Amendment. A first for the legendary retailer, this two day event will bring independent designers straight to the floor of the landmark flagship store for an on-demand, digital trunk show shopping experience. This unique collaboration will also provide these independent designers with the extraordinary opportunity to showcase their designs to a locally and globally diverse customer base in an exciting, retail environment. Macy’s Nineteenth Amendment event will take place on Friday, February 12 from 6pm to 9pm and all day on Saturday, February 13 in the Impulse Department located the 4th floor of Macy’s Herald Square.

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The excitement of New York Fashion Week will present itself right in the heart of New York City’s Fashion District during Macy’s x Nineteenth Amendment event. At this digital trunk show, customers will have the unique opportunity to view and try on the Fashion Week collections of four Nineteenth Amendment designers onsite and pre-order the items online on dedicated devices. The designs, all of which are made on-demand in the USA – many in New York’s Garment District – will be shipped directly to the customer’s doorstep in four weeks. These exclusive collections will only be available for 19 days at pre-sale prices following the event and this will be the only opportunity for shoppers to try before they buy.

“Macy’s in-store event with Nineteenth Amendment will provide shoppers with a unique hands-on Fashion Week experience that has been unheard of previously,” says Nicole Fischelis, Macy’s GVP/Fashion Director of Women’s Ready-to-Wear. “We love the idea of expanding our customers’ fashion horizons by presenting this virtual “front row” experience from some of the industry’s most exciting independent designers which, in turn, makes the celebration and appreciation of high fashion more accessible and inclusive.”

“We are thrilled to bring the runway directly to consumers with Macy’s and be on the forefront of bridging the gap between great NYFW design and shoppers. This first-of-its-kind immersive, omni-channel experience will allow shoppers to directly interact with designers, hear their stories, try on garments and own a piece of Fashion Week history, made for them in New York’s Garment District,” state Gemma Sole and Amanda Curtis, cofounders of Nineteenth Amendment.

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Meet the Designers

HELEN CASTILLO DESIGN – Jersey City, NJ

Helen Castillo is passionate about couture design and brings her experience from evening wear, bridal, and – most recently – Project Runway to her ready-to-wear. Helen’s designs are known for flattering silhouettes and strong architectural elements such as her signature cap sleeves and daring capes. Helen interned for Vivienne Westwood in the summer of 2011 in London, United Kingdom in the Sample Room/Design Studio, Bridal/Couture Design Assistant, and contributed to technical design with the Gold Label Men’s Design team. Returning to the United States to finish her Bachelor’s Degree at The Fashion Institute of Technology (FIT), she obtained a Design Assistant/Sample Room Internship at Vera Wang (Bridal) House in Manhattan, NYC. Most recently, Helen has been a designer on Project Runway Season 12 on Lifetime and Project Runway All Stars Season 4 (on Lifetime). She has also worked as a designer for Zac Posen.

ANJE – New York, NY

Anjé by Angela Brasington is a lifestyle fashion brand for the sophisticated and fashion-savvy woman. Focused on high quality, American-made products that are part of your wardrobe staples, this former gymnast knows what it takes to move make the sale with previous experience in fashion licensing. Using only the most luxurious fabrics on the market, Angela designs specifically for comfort and style, making her brand the new workplace essentials. Designing in NYC, the brand goes even further to support the city they love by donating a portion of proceeds to local charities.

JOVAN – Philadelphia, PA

Jovan O’Connor is a Philadelphia native and Macy’s Incubator designer whose fashion influences come from daily observance of the vibrant scenes of Philadelphia’s diverse culture. Her namesake label is clothing designed for the young professional woman with a full social calendar. While still a senior in Fashion Design at Philadelphia University in 2006, the go-getter designer was commissioned to design a gown for Philly’s own Patti LaBelle which established her as an independent custom designer. Jovan continued to build her clientele throughout the Philadelphia area, freelancing as a stylist and designing custom gowns and ensembles for special occasions. In 2014, Jovan became a Designer-in-Residence at the Philadelphia Fashion Incubator and made her debut at Mercedes Benz Fashion Week.

KREYOL – Boston, MA

At Kréyol, designer Joelle Jean-Fontaine and her team celebrate individuality through bold and enticing visual aesthetic tied to the cultural artistry of hand dyed fibers. Kréyol is inspired by humble beginnings and revolution through its rich re-imagining of bohemian silhouettes drawn from the designers experiences as a child in Haiti. Her skill and inspiration can be traced back generations to traditional fabrics and prints from Afro-Caribbean culture. Incorporating colours and textures that are bold and vibrant, the silhouettes are reminiscent of the classic and timeless sophistication of the Haitian woman in the 50’s and 60’s with a hint of modernism. Kréyol aims to impact the world one garment at a time, making it about more than just fashion but a movement to enlighten, educate and empower – most recently partnering with the Boston “Safer is Sexy” HIV/AIDS Awareness initiative as well Boston Mothers Care’s philanthropic efforts in Haiti. When you think of Kréyol, think of audacious individuals who fight, aspire to more, and aspire to move.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at approximately 775 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. In fall 2015, Macy’s launched Macy’s Backstage, its newest retail brand for discount shopping with six stores in the New York metro area.

About Nineteenth Amendment

Nineteenth Amendment curates unique collections from independent designers all over the world to bring you cutting-edge fashions at pre-sale prices you can’t find anywhere else, all made in the USA in four weeks. Inspired by the law that guarantees universal suffrage—we give everyone a voice in determining the future of fashion. Nineteenth Amendment gives independent designers a platform for high quality, small batch manufacturing and direct sales to an audience eager for cutting edge fashion before it goes mainstream. We give shoppers the power to discover the next big names in fashion and pre-order the look—before it gets to stores. Our customers don’t follow trends, they make them. Nineteenth Amendment has contracted over 400 designers from 29 countries and launched a first of its kind partnership with Macy’s Inc. in September 2015. NineteenthAmendment.com

ABC2 Scandal Shopping – Winter Finale & Fashion

The Scandal Shopping Series has been an amazing experience.  Every week (until the end of the season) we have re-created looks surrounding Olivia Pope’s wardrobe.  The news team and I filmed at various shopping locations such as consignment stores, boutiques, and retail chains.

Boutiques Featured:

The Wise Penny Consignment Boutique

South Moon Under Harbor East

White House Black Market

La Chic Boutique

Ann Taylor

Dear Annie Boutique

Macys in Annapolis

Oasis Consignment Boutique

Kelsey’s Korner

 

As the Scandal Winter Finale airs tonight, I hope the local Baltimore audience enjoyed all of the pieces selected and our segment encouraged women (no matter their shape or size) to channel their inner Olivia Pope.

Photos are taken from WornonTV.net

Olivia Pope’s Gladiator Style – 

Monochromatic Tones | Natural Fibers & Textures | Peplum Tops | Capes & Coats | Tailored Blazers | Wide Leg Trouser Pants | Structured Handbags | Platform Shoes | Delicate Jewelry | Cashmere Sweaters | Classic Pumps

More Candid Photos from The Scandal Shopping Series

 

Clothing and accessories worn (by myself) were purchased from New York & Company

CLICK HERE TO WATCH:

ABC2 WMAR SCANDAL SHOPPING