Let’s face it, now that the motivation of tiny bikinis and warm summer afternoons has passed, our normal beauty routine tends fall behind. However, regardless if you’re hitting the slopes or in hibernation mode this winter, it’s crucial you keep up with a few beauty rituals regularly. Below are three beauty rituals our industry pros say you should be continuing ALL year, no matter what the season may be:

Don’t Skimp on Sunscreen. Don’t be fooled by lower temperatures, overcast skies or rainy days. UV rays are just as strong when hitting the slopes as they are on the beach. “The easiest way to prevent sun damage and protect your skin is to apply an SPF of at least 30 every day – not to mention, look younger. Reapplying every 2 hours if in the sun is critical as well” says Dr. Nussbaum, Dermatologist and Brand Spokesperson for Sebamed.

Use Hair Masks Regularly. Do you color your hair, straighten it a few times a week or use a lot of hair spray? Adding chemicals, applying heat or using products are habits that we all find hard to kick, and can come with some unwanted side effects. Anna Urban, CEO of AVIVA™ notes that “you should be applying a hair mask like Aviva’s Hair Rescue Renewal Masque 1-2 times per week to repair damage and restore elastic, while replenishing the moisture which often depletes from dry summer heat and the cold winter air.” ($29.95, AvivaHair.com)

Wax Even Through Winter. Let’s face it, as the temperature drop we are inevitably becoming a little bit lazier with our normal waxing routine and the motivation for tiny bikinis and warm summer afternoons pass. Noemi Grupenmager, founder and CEO of Uni K Wax Centers notes that “maintaining regular waxes year-round will benefit you in the long run because waxing weakens the hair follicle, causing hair to grow back slower, lighter and thinner over time. Dry, winter hair is more likely to break when waxing, causing it to grow back faster and thicker, so you want to keep skin hydrated and healthy (ie. drink lots of water and exfoliate regularly.)”