Link to Fall 2013 Lookbook:
http://pimsmultimedia.com/Macys_Fall_2013/index.html  

FALL 2013 Women’s Trends List 

A Red Affair
Red captures her essence. Throughout decades and diverse cultures, it has long been the ultimate expression of love, emotion and power. And now, her dream wardrobe has arrived in a spectrum of the hue’s most splendid shades, from bright to Bordeaux. The look is bold and authoritative, yet feminine, with an emphasis on high tech materials, luminous embellishments, fur details, shine and luxurious fabrications. Leather rules, done in sheath dresses, soft pants, minimalistic tops and pencil skirts, as well as revamped outerwear. Leather is also important in graphic clutch silhouettes to utility backpacks, while ruby stones with brass hardware can be found on the suede single sole bootie.

Urban Utility
For her, fashion marches to a military beat this fall. Think rescaled, recolored and DIY camouflage. The cargo jacket, vest and pants join the ranks in different styles, from tailored to oversized, along with retro bomber jackets and traditional pea coats. Equipment shirts resurface. Utilitarian chic is redefined, especially when the unexpected elements come into play. Work in surplus boots, backpacks and utility belts.

The Modernist
She believes in new minimalism, a return to innovation with high-tech materials. The palette consists of soft neutrals to bold brights, often combined for sophisticated effects. Track pants add a certain “sport allure” with reinvented sweatshirts. Her style is a reinterpretation of basic silhouettes, but with totally new volumes, color blocking and banding combinations. Suede and leather are no longer statement pieces but the foundation of a complete head-to-toe look.

The Artist
Her body is a canvas. The curator of her own inimitable style, she artfully fuses graphic, stylized and surrealist patterns as well as Asian influences, artistic collage, dark florals and unusual layering. This trend includes a palette of muted jewel tone sometimes in graduated color ways. Expect lots of shine in jacquard materials, lace as a key fabrication and new knits with textural effects, intarsias and mixed media. The Grandpa cardigan and crew sweater look especially fresh when worn with jacquard silk printed matchstick pants and pencil skirts.

The Dandy
She embraces her femininity by stealing masculinity. The match set takes a new dimension from shirts with skirts or pants. It’s the return of the pantsuit in 70’s-inspired geometric patterns. Glen plaids and tweeds are another focus of her gender-blended look. She commands attention with military details and equestrian silhouettes. Peplum shapes and triple layering give an extra dimension to this new aristocratic attitud

The Collector

She is eccentric and mysterious; a “femme fatale” with an eye for eclectic excess inspired by the historical decadence of decades past. Medieval prints to ecclesiastic craft and Gothic inspiration play a big role here. Embellishment becomes positively ornamental with bold cabochon beading on jackets, dresses or skirts. Gold Baroque details and intricate scrolling

In Black & White
In her eyes, everything is black or…white! Optional primary accents of color may add a stunning contradiction. You’ll see everything from conversational, landscape, surrealist patterns, photo prints and stylized black and white florals. Bold black and white banding or color blocking and sheer detail come into play as well. There is also a surprising juxtaposition of leather, ciré, velvet and new geometrics. With the “iconic” Pierrot clown as her muse, the mood is romantic, unsuspecting and totally mesmerizing.

RTW Hot List

1. The Crewneck
2. The Oversized Cardigan
3. The Military Jacket
4. The Patterned Sweater
5. The Shirt Story
6. The Blouse
7. The Sweater Dress
8. The Sheath & Shift Dress
9. The Moto Jacket/Vest

Impulse Hot List

1. The Crew Neck
2. The Shirt Story
3. The Blazer
4. The Parka
5. The Matched Set
6. The Matchstick Pant
7. The Skinny Jean
8. The Legging
9. The Skater Skirt
10. The Modernist Dress

Mstylelab Hot List

1. The Crew Neck
2. The Oversized Cardigan
3. The Patterned Sweater
4. The Shirt Story
5. The Bomber
6. The Skinny Jean
7. The Legging
8. The Skater Skirt