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DARK & LOVELY BRINGS BRIGHT, BOLD & BLONDE HOME WITH NEW UPLIFT BLEACH KIT – TikTok Outfit

Now entering its 50th year, Dark & Lovely has been the go-to brand for Black women looking to achieve head-turning styles, while protecting the integrity of their hair. The brand continues to stay relevant with new innovations like the Uplift Bleach Kit, which appeals to consumers of all agers, including Gen Z and Millennials who are looking to express themselves through their style. Keeping in step with this, the new Uplift Bleach Kit features a patented, two-part system that is not only easy to use, but delivers up to 8 levels of dramatic lift – from Black to honey blonde to platinum. The new haircare solution also includes curl safe technology with encapsulated oils that provide 4x more hydration, while maintaining hair texture.

“As a newly converted blonde, I am thrilled for the launch of Dark & Lovely’s new Bleach Kit,” said actress, producer and Dark & Lovely Brand Ambassador, Storm Reid. “This has already become an absolute must-have in my beauty arsenal. What I really love is that I can actually use it to keep my hair looking amazing from home.”

“When opting to go blonde, it’s important to use products that not only help you to achieve your desired hue, but nourish the hair while respecting its natural curl pattern,” said celebrity hairstylist Kendall Dorsey, who styles Kelly Rowland, Saweetie and Alicia Keys.  “The Dark & Lovely Uplift Bleach Kit does just that, making it the perfect at-home staple for blonde bombshells.”

Dark & Lovely

The Dark & Lovely Uplift Bleach Kit is available for $8.49 at Walmart stores nationwide and Walmart.com. For more information about Dark & Lovely and the Uplift Bleach Kit, please visit DarkAndLovely.com or follow us on Instagram, Facebook, Twitter and YouTube.

ABOUT DARK & LOVELY
Dark & Lovely, founded in 1972, was created to help Black women express and embrace their individual styles. As one of the first brands to celebrate the Black consumer, for 50 years Dark & Lovely has been known for offering innovative products and technology made exclusively for Black Women to address their specific beauty needs.  As a subsidiary of L’Oréal USA, Dark & Lovely continues to unveil breakthrough hair innovations for women of color. For more information, visit www.darkandlovely.com

 

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Style+Life+Fashion is the brainchild of Kimberly West, a consultant, and on-air lifestyle expert. Although Kim started blogging as a hobby due to her love for Fashion, she quickly gained a loyal following as a respected industry expert and contributor for numerous fashion websites. She seeks to provide the latest trends as well as educate consumers about all aspects of fashion. Kim has hosted television segments as a fashion and lifestyle expert with ABC 33/40, WBRC Fox6, ABC2 News, Fox 45 WBFF, The List Baltimore, and WBAL News. Her fashion interviews include well-known industry experts such as Tai Beauchamp, Tomima Edmark, Julie Weiss, Clinton Kelly, Gianni Rich, Darius Gibbs, Dean Banowetz, and Lilliana Vazquez. In addition, she’s interviewed reality star Queensly Felix and R&B Artist, Keyshia Cole. She has also collaborated with online features for Glamour Magazine, Harper’s Bazaar, and Macy’s, and worked to stream digital content and video for New York Fashion Week 2010.