SIMON AND CONDÉ NAST – 2016 LIFESTYLE PUBLICATION
Simon, the name behind America’s leading shopping destinations, has once again teamed with Condé Nast, a premier media company, to produce its second lifestyle publication – Simon Magazine – designed to provide readers with the latest must-haves and must-dos, from fashion and beauty to dining and entertainment. The global real estate leader has five properties in the Washington D.C. area — Fashion Centre at Pentagon City, Hagerstown Premium Outlets, Leesburg Corner Premium Outlets, Queenstown Premium Outlets and St. Charles Towne Center. The company’s sixth Washington D.C.-area property, Clarksburg Premium Outlets, will open in Clarksburg, Maryland on Thursday, October 27.
This year’s magazine features full-price products from the iconic retail brands available nationwide at Simon Malls and also merchandise from Simon Premium Outlets® and Mills centers. The addition of Simon’s vast outlet and off-price brands to this year’s Simon Magazine is a reflection of the way today’s consumer (particularly the Millennial) likes to shop – across a high/low mix of brands and price-points. Three hundred thousand copies of the magazine will be direct-mailed to Condé Nast subscribers with the October editions of Vogue, Allure andGlamour.
“Once again we’re pleased to collaborate with Condé Nast for the second edition of Simon Magazine,” said Chidi Achara, Global Creative Director for Simon. “This year we focus on a stylish mix of aspirational and designer brands, using key seasonal trends to help our shoppers find their own style. The magazine celebrates the joy of discovering what’s right for you and the fun of shopping our centers with family and friends.”
“For the second issue of Simon magazine, we combined editorial content from our influential in-house brands with exclusive branded content to help readers craft a unique personal style for the fall season,” said Condé Nast Creative Director Raul Martinez. “It was a true creative and commercial step forward for our partnership with the team at Simon, and we’re very proud of the end result.”
Additionally, this year’s Simon Magazine will include an “Insider’s Guide” featuring the inside scoop on the best places to shop, dine and discover in 10 U.S. markets where you can find Simon centers. Consumers will also be able to engage with the magazine’s custom content via a digital flip-book version residing on simon.com, articles on Simon SAID (the brand’s editorial digital platform), and exclusive video and insider tips on Simon’s social media channels.
The magazine will reach consumers in mid-September in time for the fall fashion season and is also being distributed through personal shoppers and special events at Simon’s top Malls, Mills and Premium Outlets® across the country.
Simon is a global leader in retail real estate ownership, management and development and an S&P100 company (Simon Property Group, NYSE:SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit simon.com.