Soft Surroundings – Grande Opening at Westfield Annapolis Mall
Soft Surroundings, a leading multi-channel retailer committed to providing stylish, casual clothing with a comfort fit, the latest in beauty and skincare, jewelry and accessories, and home furnishings to women of all ages, maintains its dedication to providing an extraordinary shopping experience by announcing plans to open a Maryland location, specifically at the Westfield Annapolis Mall in Annapolis, MD. “We are so excited to expand our East Coast presence with an upcoming Soft Surroundings location in Maryland,” said Sr. Vice President of Retail Stores, Danny Boddy.
“Our Westfield Annapolis Mall location will provide women throughout Anne Arundel County and beyond the opportunity to experience what we are all about. We offer beautiful apparel, luxurious bedding, curated furniture from around the world and beauty solutions – all hand chosen for today’s busy woman. Our passion for customer service and the integrity of our brand gives us the ability to share our story and hopefully make our customers’ lives a little more fulfilled and enjoyable.” The Westfield Annapolis Mall location is part of an eleven store expansion for 2015.
The new location will not only feature the popular merchandise found in the Soft Surroundings catalogs and website, but will also offer customers a variety of unique, store-exclusive merchandise to further enhance their shopping experience. An all-day Grand Opening Event will be held at the store on Friday, November 20th. About Soft Surroundings: Headquartered in St. Louis, MO, Soft Surroundings is an upscale lifestyle brand and retailer of women’s apparel, home, and beauty products. Releasing its first catalog in 1999, Soft Surroundings has been dedicated to making women look and feel their best ever since.
Having experienced record growth in its online and catalog channels, Soft Surroundings opened its first retail location in St. Louis, MO in November of 2005, followed by additional stores in Hartford, CT; Kansas City, MO; Chicago, IL; Denver, CO; San Antonio, TX; Houston, TX; Dallas, TX; Boston, MA; Philadelphia, PA; Atlanta, GA; Richmond, VA; Fairfax, VA; Madison, WI; Paramus, NJ; Bridgewater, NJ; Memphis, TN; Portland, OR; Seattle, WA; Cleveland, OH; Tucson, AZ; Scottsdale, AZ; and Chandler, AZ. Soft Surroundings is continuing to expand its retail division nationally to meet the needs of its many devoted customers.