Charlotte Le Bon Wears ALEX AND ANI Bracelet

Charlotte Le Bon wore ALEX AND ANI at the New York Screening of ‘The Promise’ at The Paris Theatre last night in New York City.

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The bracelet was made in partnership with The Promise, a film set during the final years of the Ottoman Empire that is bringing light to the events that took place during the Armenian Genocide. A promise is a commitment to make something happen by any means. It is your word – bonding you to something greater than yourself. When a promise is upheld, it defines who you are within. This bracelet is a promise to the Armenian people, honoring a history of resilience and a culture that embodies the unstoppable power of the human spirit.

Alex and Ani’s Founder, Carolyn Rafaelian, is an American of Armenian descent, and this holds special meaning for her. Carolyn’s grandfather arrived in the United States in 1913, but his entire family was killed during this tragic time.

Please help us in spreading this message of commitment! 20% from each bracelet sold will benefit humanitarian efforts.

Noteworthy celebrities who have been seen wearing the bracelets include: Chris Cornell, Orlando Bloom, Nina Dobrev, and Christine Evangelista, among others. Kim Kardashian posted it on Snapchat prior to the Los Angeles screening.

WHO: Charlotte Le Bon

WHAT: Charlotte Le Bon attends the New York Screening of ‘The Promise’ at The Paris Theatre on April 18, 2017 in New York City.

WHERE: New York City

WHEN:  April 18, 2017


STYLE CREDIT: ALEX AND ANI “#KeepThePromise” bracelet

The Ultimate Mother’s Day Collection from ALEX AND ANI

This week marks the debut of ALEX AND ANI’s new Mother’s Day collection, and we couldn’t be more obsessed. It features beautiful bangles and necklaces in a range of bright colors, with sweet jewels and personal charms that express how much our moms mean to all of us. The price point fits every budget, with bangles starting at just $28 – perfect for young kids who have saved up to get their mom something special.

ALEX AND ANI also offers charm necklaces that can be customized with birth stones, initials and more – a lovely and meaningful gift that the entire family can create together.

Share the Love | Valentine’s Day Gifts from ALEX and ANI

The heart is all power – body, mind, and spirit. The pulse of life never skips a beat, propelling our lives with love. Harness the power of the Heart of Strength to bring fortitude to your life and to those around you. Love connects us and makes us invincible – love makes us strong.

The new Heart of Strength bangle is the perfect way to share the love this season by giving back to a great cause.

The bangle is $38 and ALEX AND ANI will contribute 20% of the purchase price to Global Fund to fight AIDS with (RED)®. It is available now at

Valentine’s Day Made Easy with ALEX AND ANI, Jordache, PINK and more

When it comes to Valentine’s Day, too often we forget that it is supposed to be fun and stress free! Whether you’re spending the day (and night) with a significant other or celebrating with a Galentine’s Day brunch, put together a sexy ensemble with pieces from Heidi Klum Intimates, Sarah Flint, Jordache, ALEX AND ANI, and Victoria’s Secret PINK.

I’ve also included easy gifting options, because sometimes you need a little something extra with those flowers!