Back – To – School Saturdays started at the registration table where mall guests could register for coupons and savings. Music was played by a local DJ while guests enjoyed cupcakes, mocktails, and pretzels. Vendor booths where also in place to provide hair and beauty makeovers along with John Casablancas Modeling Agency.
The retailers featured in the fashion show included Banana Republic, Express, and The Loft. Models came out and walked the floor to showcase fashion trends. To help guests capture the event via social media, everyone was asked to use the hashtag #BTSS and #FoundatSimon for a chance to print photos at the photobox. Overall, this was a great way to bring fashion awareness to the area and get everyone excited for the upcoming school year. To participate in your local Simon and Teen Vogue event visit the website and search upcoming dates.
Teen Vogue and Simon have also produced a special eight-page style guide featuring trends for Back-to-School, as identified by Teen Vogue editors, with each profiled piece found at Simon. In addition, Simon will extend the section to a full-blown magalog, complete with a shopping guide of products, to be distributed at Arundel Mills as part of BTSS.
Further extending the partnership, Teen Vogue and Simon have chosen YouTuber Amanda Steele (@MakeupbyMandy24) to star in a series of shopping haul videos, showing how she shops Simon centers to achieve Teen Vogue’s three highlighted trends. The videos will debut just in time for the back to school shopping rush, with the content running across all Teen Vogue and Simon digital and social platforms.
About Arundel Mills:
Arundel Mills is Maryland’s largest outlet and value retail shopping destination with more than 200 stores, including Coach, Coach Mens, J.Crew Factory, Neiman Marcus Last Call, Saks Fifth Avenue OFF 5TH, Michael Kors Outlet and Nike Factory Store. Shoppers can enjoy quality dining and entertainment at Buffalo Wild Wings, DuClaw Brewing Company, Dave & Buster’s, Medieval Times Dinner & Tournament and Cinemark Egyptian 24 Theatres. Arundel Mills is also home to Maryland Live! Casino, one of the largest commercial casinos in the country with 189 live action table games, more than 4,200 of the latest slot machines and two High Limit rooms, as well as a lineup of nationally-acclaimed restaurant brands, live entertainment at Rams Head Center Stage and the unique, interactive R Bar.