SORMÉ TREATMENT COSMETICS REVEALS PRODUCT RELAUNCH: TikTok Unboxing

Sormé announces the relaunch of its product line within drugstores conforming as a cosmetics brand that approaches makeup from a skincare point of view, aiming towards consumers of newer generations that are more knowledgeable of quality ingredients and mindful of what is being used on their skin.

For more than 20 years, Sormé has worked on perfecting their makeup line by teaming up with leading formulators and professional makeup artists from around the world to ensure a noteworthy composition of the foremost anti-aging technologies and traditional beauty insights compacted into every product. Clinically proven age-reversing peptides are infused with healing vitamins, pure minerals, antioxidants, and active plant botanicals to help nourish and protect the skin while enhancing the consumer’s natural beauty. This combination of superior ingredients and high definition pigments mixed with skincare additives are the basis to the creation of Sormé’s professional grade cosmetics brand.

Founded by Morad Amirieh, his interest in the retail beauty industry began from his father who was a beauty distributor, which inspired him to ultimately build his own makeup brand. “I set out to create a cosmetics line that I would proudly share with my daughters”, says Morad.

Sormé comes from the Egyptian name for the natural black “kohl” substance that was once used by queens and princesses such as Cleopatra, who began the sensation of intensely pigmented, black exotic eye makeup dating back to the fourth millennium. This influence remains prevalent within Sormé’s products as they are formulated with the finest color pigments available in an effort to enhance the eyes while maintaining an allure that is simply timeless.

Aside from extreme pay-off eyeshadows, Sormé’s cosmetics line is filled with moisturizing lipsticks and balms, nourishing bronzer duos, multi-functional blush sticks, vitamin fortified eye and lip liners, and shea butter infused conditioning mascaras. Their concealers and BB creams are loaded with antioxidant enriched complexes that include ginseng, rosemary, argan oil, chamomile, and cucumber seed oil, along with natural SPFs to help prevent the skin from radical damage.

This sophisticated, multi-tasking line of makeup can be found in select CVS stores nationwide, and also online at www.sorme.com.

To watch the Style + Life + Fashion, TikTok review, click on the arrow below:

@kwest1908PR Makeup Package sent to Style + Life + Fashion. 💄 ##unboxing ##unboxingmakeup ##makeup ##foryou

♬ Hip Hop Background(813690) – Pavel

Milani Cosmetics® Launches the #Milani Makers Campaign

In honor of 20 years of creativity, individuality and attainability, Milani Cosmetics® is proud to announce the Milani Makers™ Campaign, celebrating the community that has inspired the brand since its inception. The campaign illustrates the spirit of Milani through its brand advocates, the Milani Makers, who are innovators, creators, culture shakers, risk takers, equality seekers and boundary breakers. They strive to bring beauty into the world and leave it better than they found it.

Milani Cosmetics is a market leader in the color cosmetics industry, creating prestige quality makeup at an affordable price. Milani was founded in 2001 by an art teacher in Los Angeles who fell in love with the culture and creativity of the community but was frustrated by a lack of diversity in the drugstore makeup aisles. Today, Milani is known for their iconic Baked Blush™, Make it Last™ Setting Sprays, and Conceal and Perfect 2-in-1 Foundation and Concealer™.

Our Milani Makers inspire us each day to continue to create products that make luxury accessible for all,” stated Mary van Praag, CEO of Milani Cosmetics. “On our 20th anniversary, it was important for us to recognize and support those who have always supported us. We are excited to elevate this dynamic group of innovative and passionate individuals.”

To kick off the campaign, the brand will make donations to seven non-profit organizations. Each organization was chosen by a Milani Maker and represents the brand’s mission to support causes that are changing the world. Milani Makers will continue to raise awareness of these causes via content on Instagram.

“I’m proud to be named a Milani Maker and to partner with a brand that has always been devoted to individuality and creating quality, cruelty-free makeup at an affordable price. Thanks to Milani, I am able to give back to The Blue Mountain Humane Society who is doing amazing things for the animals in my community,” said Rocio Soria (@rocioxsoria).

Throughout the year, Milani will continue to celebrate and highlight its many Milani Makers with social content and giveaways. To learn more or participate, simply use #MilaniMakers for a chance to be featured on the brand’s social channels. Visit www.milanicosmetics.com or @milanicosmetics on Instagram and TikTok.

About Milani Cosmetics 

Inspired by art, diversity and attainability, Los Angeles-based Milani Cosmetics® is a market leader within the color cosmetics industry, creating prestige quality makeup at an affordable price. The brand is dedicated to providing luxe for all – luxury that is inclusive, not exclusive. Milani® has amassed a devoted, multicultural following of artists, change-makers and forward-thinking creators, also known as Milani Makers™, and for over 20 years has been devoted their absolute individuality and freedom to express their authentic selves. All products are proudly cruelty-free and do not contain parabens, phthalates or formaldehyde.

We Are Milani, Luxe for All ™.

essence Makeup’s NEW Lash Princess Mascara; Lash Princess Curl

We are thrilled to share that essence makeup officially welcomes their newest Lash Princess formula – Lash Princess Curl – available NOW for $4.99 at essencemakeup.comUlta.com and Amazon.com!

essence is widely known for its best-selling Lash Princess Mascara – which is the #1 mascara on Amazon with nearly 150K rave reviews plus a true cult-following. At the request of Lash Princess lovers, the brand is excited to welcome the long-awaited addition to the coveted mascara lineup – Lash Princess Curl. Created with a curling formula and peanut-shaped fiber brush, Lash Princess Curl lifts coats and holds lashes for a dramatic wide-open look!

 $4.99 –available at essencemakeup.comUlta.com and Amazon.com and in select Ulta locations beginning in July.  

    • Long awaited and finally available: Lash Princess now has a curl formula!
    • Peanut shaped fiber brush allows for easy application that provides maximum volume and curl – 2 main must-have mascara effects combined in one mascara
  • This Vegan formula is totally paraben-free, with no micro plastic particles added

Juvia’s Place Launches Two New Eye Products

Black-Owned cosmetics brand, Juvia’s Place, just released two new eye products: Juvia’s Place Nubian Pencil Liner, and the I Prep I Prime Eyeshadow Primer.

THE NUBIAN PENCIL LINER-$10

The Nubians Pencil Liner is a long-wearing eyeliner that glides seamlessly to define and fill in the eyelids or the waterline. It is perfect for use with any Juvia’s Place eyeshadows.

Juvia’s Place I Prep I Prime Eyeshadow Primers

The Nubian Pencil liner comes in four unique shades:

  • Kajal (An intense black)
  • Cocoa (A deep chocolatey brown)
  • Midnight Blue (A deep dark blue)
  • Royal (A royal electric blue)

THE I PREP I PRIME EYESHADOW PRIMERS-$12

The I Prep I Prime Eyeshadow Primers are a must for long-wearing eyeshadows. The primers comes in three creamy, long-wearing shades to help create a weightless and seamless base for eyeshadow application.

Key Qualities:
–          Long Wearing
–          Cancels out Pigmentation or discoloration
–          Creates a smooth base
–          Zero Crease, Zero Clumps, Zero Oils
–          Intensifies colors

Works on:
–          Metallics
–          Mattes
–          Glitters
–          Shimmers

Shades:
–          Shade 1- Milky White Shade
–          Shade 2- A Medium Shade
–          Shade 3- A Dark Shade

See here for a video demonstration.

The Must-Have Beauty Subscription Box for Woman of Color

Lovely ladies, adjust your crowns and get ready to get your glow on. The Beem Box has arrived to encourage and inspire your beautiful souls, inside and out.

Expect to be obsessed by The Beem Box, the essential beauty subscription box for black and brown-skinned beauties. Frankly, it’s the box that every woman of color wants and needs tailored just for them.

The Beem Box includes beauty must-haves such as liquid lipsticks, eyeshadows, makeup brushes, liquid liner, moisturizer, lip liner, setting spray, eyelashes, lip glosses, mascara, lipstick, body lotion, and much more!

Included in each box are useful tips and information on the goodness of each product and how to use it. Practice your makeup looks while being safe at home and stay ahead of the trends (there’s only so much Netflix you can watch, right?).

Founded by a woman of color, The Beem Box is an easy, fun, and practical way to discover the best luxury and indie makeup brands for women of color that are conveniently delivered straight to doorsteps.

Gift to yourself and share the love with family and friends (great for birthdays and Mother’s Day) with these wonderful options:

Get a Box

Receive a beautiful box every other month ($39.95 per box, plus $5 shipping)

Give a Box

Order a subscription as a gift and the recipient will receive three Beem Boxes as they’re released on the 17th of each delivery month ($109 plus shipping)

Give a one-time gift box with seven full-sized products ($45.95 plus shipping.)

AJ Crimson Beauty, Black-Owned Inclusive Pro Luxury Cosmetics Collection

Excited to announce AJ Crimson Beauty, vegan-friendly and cruelty-free luxury cosmetic line made with every woman in mind.

 

AJ Crimson, a self-taught makeup artist and beauty expert is one of the most trusted names in the industry with a roster of clients including Angela Bassett, Regina King, Fergie, Missy, Hilary Duff and more! His products have been used on the TV series American Horror Story, Empire, The Real, and the box office smash The Hunger Games.

 

The AJ Crimson Beauty cosmetics line was born out of necessity,  “I wanted to create a product inclusive of women of all ethnicities, a product all women could find ownership in and believe in. So often, makeup has been designed with a one size fits all mentality, and with black women and women of color my cosmetic line contains shades for women of every ethnic background and skin tone.”

 

AJ is available for any beauty expert commentary needed and is also available for Match Me Perfect virtual consultations where AJ will recommend your foundation, concealer, and lip color suggestions.

 

The pro luxury cosmetic brand includes foundations, powders, lipsticks/glosses in best-selling items like Ruby Who? And Ex-Factor lipsticks, Number 8, and AJC Universal Finishing powder ranging in pricing from $20 – $150 available now at https://ajcrimson.com/.

TEYANA TAYLOR ANNOUNCES NEW COLLECTION WITH M·A·C COSMETICS

M·A·C Cosmetics is excited to announce a highly anticipated, limited-edition makeup launch in collaboration with one of the most versatile entertainers of her generation, Teyana Taylor.

M·A·C  x Teyana Taylor collection has been over a year in the making, born out of a partnership between M·A·C and Teyana stemming from her authentic love for the brand and its artistry.

As a powerful, creative artist, Teyana taps into the spirit of individuality, is a trendsetter, and a true embodiment of M·A·C’s creative compass. Inspired by her love for classic 90’s fashion and beauty, Teyana worked alongside M·A·C to create her exclusive, multi-product collection – from the products, packaging, product names, and even the photoshoot. “I was inspired by the 90s and the heart & soul of Harlem and wanted to show that through the shades and packaging.” – Teyana Taylor.

Teyana has been a true fan of the brand since she was 15 years old and began mixing, matching, and playing with M·A·C products to develop her own finishes, colors, and textures. Her first memory was receiving a gift box filled with M·A·C products from special-deco collections like Hello Kitty and the iconic Alexander McQueen collaboration. The M·A·C x Teyana Taylor Collection was created to embody a new approach to beauty; encouraging fans to create their own version of her style and vibe.

“I’m very excited to be partnering with a company like M•A•C who I’ve watched collaborate with strong women of color over the years. I’ve been a fan of M•A•C ever since I was 15 years old and started experimenting with makeup, it was the first brand that made me like makeup. I’m so grateful and excited to be sharing this beautiful collection I created with the M•A•C team but also hoping to inspire other young women that anything and everything is possible.” – Teyana Taylor. “As a longtime friend of the brand, we’ve grown to know and love Teyana for having a style unlike anyone else.

She’s fierce, bold and unapologetically herself, no matter what she’s wearing – all qualities we stand for at M•A•C, and are so excited to bring to life through this new collaboration.” Ukonwa Ojo, Global Chief Marketing Officer and Senior Vice President, Global Marketing, M•A•C Cosmetics.

As a Dancer, Choreographer, Actress, Model, Fitness aficionado, Songwriter, Producer, Director, and now M·A·C’s newest collaborator, Teyana embodies artistry boldly, originally and without boundaries. Stay tuned for more details about M·A·C X Teyana Taylor, coming soon.

 

DEADLINE FOR ESSENCE+ULTA BEAUTY BEAUTIFUL POSSIBILITIES 2.0 #ESSENCEGirlsUnited

The application deadline is quickly approaching for ESSENCE + Ulta Beauty Girls United: Beautiful Possibilities 2.0!

As previously announced, ESSENCE and Ulta Beauty will partner once again for this powerful mentorship initiative, where six young women (ages 16-19) will embark on a journey of tapping into their entrepreneurial and creative spirit and discovering their personal potential. The women selected for this program will have the opportunity of a lifetime—including the chance to work on a special capsule collection for Ulta Beauty, being mentored by top beauty industry leaders and influencers, and receiving $10,000 that can be put towards college.

 Applications are open until this Sunday, November 30th. For more details on ESSENCE Girls United: Beautiful Possibilities 2.0, visit http://www.essence.com/BeautifulPossibilities, or join the conversation on social #ESSENCEGirlsUnited #BeautifulPossibilities.

BETTY BOOP™ X IPSY Unveil Fun And Flirty Beauty Collaboration

IPSY, the largest beauty subscription in the world, in collaboration with King Features Syndicate, a division of Hearst, and Betty Boop proprietor Fleischer Studios, unveiled a line of Betty Boop inspired cosmetics and accessories today.  In supporting their mission of inspiring individuals around the world to express their unique beauty, IPSY has developed a limited edition line of fun and flirty products to be included in an upcoming subscription box featuring the always glamorous icon, Betty Boop.

The BETTY BOOP™ x IPSY Collection features a robust line of 13 Betty-approved items including:

  • Signature Betty red lipstick shades and finishes in matte Boop-Oop-A-Doop™ ($14), satin Mauve it, Baby ($14), satin Hotsy Totsy ($14) and shimmer All Jazzed Up ($14) shimmering lip glosses
  • Knock-out eyeshadow shades in That’s So Betty ($30) eyeshadow palette or single shadows in Flip Your Lid ($8) and Up Past Midnight ($8)
  • Bold liquid eyeliner in Drawn to You ($16) and daring mascara in Blink and Wink ($12) to complete a bold and fearless look
  • Dazzling nail polish in Little Red Dress ($8)

“Betty Boop is a timeless beauty and fashion icon, and we are so excited by the collection with IPSY, a brand that is all about confidence and being bold – just like Betty,” said Carla Silva, VP, and GM, Global Head of Licensing for King Features. “We are thrilled by this latest collaboration and bringing Betty’s signature look and feel to new beauty consumers.”

“Betty Boop is one of those iconic female figures that spans multiple generations,” said Jenna Habayeb, IPSY’s Chief Brand Officer. “She translates so naturally into beauty, and we’re thrilled to bring this collection to our members.”

The BETTY BOOP™ x IPSY collection will be available in IPSY’s October Glam Bags and for purchase on IPSY.com from October 1 – 31 or until the collection sells out.

About IPSY:
IPSY, the largest beauty subscription in the world, has more than 3 million active members and has shipped over 1 billion products. IPSY’s signature Glam Bags deliver personalized beauty products that fit each member’s lifestyle. Founded in 2011 with the mission of inspiring everyone to express their own unique beauty, IPSY strives to make beauty more inclusive and welcoming to all. With an avid community over 25 million strong, more than 160 million product reviews, and more than half a billion content views every month, IPSY has created the ultimate beauty discovery platform. Learn more at IPSY.com.

About King Features:
King Features, a member of the Hearst Entertainment & Syndication Group, is one of the largest and most experienced organizations in classic consumer product merchandising and licensing as well as the world’s premier distributor of comics, columns, puzzles and games to print and digital outlets worldwide. King represents some of the most recognizable iconic property franchises, including “Popeye,” “Betty Boop,” “Flash Gordon,” “The Phantom,” “Mandrake the Magician” and “Hägar the Horrible.” For more information, please visit www.KingFeatures.com/licensing.

About Betty Boop and Fleischer Studios:
First introduced in 1930, Betty Boop was created by Max Fleischer for his “Talkartoons” series, the first “talkies” of animation, which Max’s company, Fleischer Studios, produced for Paramount. Mae Questel provided Betty’s distinctive voice. By 1932 Betty, considered to be the first and only female animated screen star, had taken the country by storm. Betty starred in more than 100 cartoons, 90 of which are included in the official “Betty Boop” series, which ended in 1939. Since then, Betty has appeared in dozens of hit movies, television specials, and commercials. She was the first cartoon character to be profiled by A&E’s “Biography” series.

As the worldwide exclusive licensing agent for Betty Boop, King Features works closely with Fleischer Studios (www.fleischerstudios.com) to keep Betty entertaining millions of fans and collectors worldwide. Betty Boop‘s popularity today shines through her prevalence in pop culture. She is one of the most popular and successful licensed characters in entertainment history, with licensees in the United States and around the world that produce quality products bearing Betty’s likeness in virtually every category. Betty Boop will celebrate her 90th Anniversary in 2020 and her official website is www.bettyboop.com.

Vanity Planet Oval Makeup Brush Kit: Gorgeous Summer Glow

Makeup application is the finishing touch to anyone’s look.  There are so my cosmetic products and a variety of colors and hues.

My day starts with a cup of coffee, women’s devotional, work projects, and household errands.  Somewhere in between this typical daily chaos includes setting my face.

The basic makeup staples include liquid foundation, setting powder, face blush, brow shading, mascara, and lipstick.  All of those items require using the right tools.

Vanity Planet shipped a beautiful box of the Oval Makeup Brush Kit.  This unique set of brushes curve to the face and provide a flawless look.  If you want full makeup coverage this brush kit is the perfect option!

Vegan Brush Kit: 100% Cruelty-Free

Every brush has a unique purpose that’s described on the package.  Here’s why using the right brush can enhance your makeup:

  • The wrong makeup brush won’t blend with certain products.
  • Bristles that are too soft will not pick up enough product which will ultimately waste product.
  • Makeup Brushes with soft bristles often shed and lead to no brush at all.

Enhance your daily routine with the use of Vanity Planet Blend Party Oval Makeup Brush Kit!

Discount code: KWEST1908PARTY