Beth Sobol, with more than 30 years of experience in the fashion industry, founder of the original Miami Fashion Week, and Global Brand Ambassador for FASHION domains have launched the Fashion Business Association of America (FBAA).
The FBAA strategic partners are a group of top experts within the global fashion and business industries that have joined forces in providing information and resources on relevant, current and correct best business practices for today’s ever-changing American market.
“We are very excited with our new branding as it reflects exactly our association represents; we are THE fashion business association for the American market. Building a professional platform to provide designers of all levels access to true industry experts that will educate and guide them through today’s changing retail and business landscapes is essential in achieving commercial success in today’s American market” says Sobol.
The first of its kind for the fashion industry, the FBAA is a one-stop shop for designers seeking advice and guidance in positioning their businesses for growth in a complex domestic and international fashion market. Among the many benefits, FBAA members will have access to the industries top experts to help them navigate through the critical stages and challenges facing designers and to help them sustain in today’s digital and disruptive market.
“Entering the U.S. market is challenging and costly if you don’t get the dynamics right”, says Sonia Garcia, founder of Fashion Market Entry, a division of KREA Global and strategic partner of the FBAA.
Membership in the FBAA is open to apparel, accessories, textiles and home décor designers and brands around the world in women’s wear, men’s wear, lingerie, swimwear, athleisure, jewelry, shoes, and handbags, as well as textiles, and home accessories and décor, fashion retailers, international trade offices, empowerment foundations, fashion councils and related industry professionals.
Designers joining in June and July will receive a special summer discount of 10% off the annual membership fee to be part of this exciting platform. Further special consideration is given to groups of 20+ designers joining together. All memberships include a virtual showroom with our partners at Bamboo Rose and access to our team of unrivaled fashion business experts.
The FBAA, together with Bamboo Rose, a provider of the product innovation platform that connects retail communities, have collaborated to create the Bamboo Rose “House of Fashion” a virtual showroom providing FBAA members with access to global buyers and resources never before possible for an emerging brand.
“Designers and brands today are under more pressure to innovate and reach wider markets than ever before. The traditional approach to developing products and reaching buyers doesn’t cut it,” said Sue Welch, CEO of Bamboo Rose. “Designers, retailers, and brands need new ways to reach international buyers and quickly receive feedback on their product for their particular markets. The Bamboo Rose House of Fashion provides a unique online community that connects FBAA designers with international retail buyers to ultimately give consumers a more appealing, high-quality product.”
FBAA members will have access to a dream team of experts and resources in many phases of retail strategies, fashion law, factoring and finance, brand development & buyers outreach, digital marketing strategies and much more. “Beth has spent the last 2 ½ years working diligently to assemble her team of advisers for this much-needed service said Aaron Perry,” Beth’s former business partner with Miami Fashion Week and a shareholder in the FBAA.
“Today’s designers need to be smarter and more aware of the changing consumer shopping habits than ever before. These monumental changes have precipitated a need for different methods of financing businesses. E-commerce plays a greater and greater role in brand building and it thereby requires a different approach to capital needs and allocations. Wholesale channels of distribution are also morphing daily. The more informed small business owners are, the better prepared they will be to find a path to growth and profitability in this new environment. I look forward to providing insights and financing opportunities through the FBAA to its membership,” said Gary A. Wassner, CEO, Principal, Hilldun Corporation, and shareholder in the FBAA.
To learn more about the Fashion Business Association of America (FBAA) please visit www.FBAA.fashion