Viral TikTok IT Bag for Autumn

“Tell me your bag was designed by a woman, without telling me your bag was designed by a woman”

Jemma Bags, just went viral (5.6 Million and counting) on TikTok. Influencer, Nikkie Su, highlights why her Emma Traveler 39 is the perfect bag designed by a woman (and mom of twins) for women.

The video highlights why this bag is becoming a must-have for travelers and fashion enthusiasts alike.

TikTok Latest Obsession: Very Demure with Donald Pliner

Have you noticed how everyone on TikTok is suddenly all about being “demure” and “mindfully chic”? Thanks to influencer Jools Lebron. If your FYP is anything like mine, it’s been taken over by this trend that embraces a softer, more understated vibe. It’s all about subtle sophistication, timeless style, and a fresh take on modesty that feels more powerful than ever.  With “Demure Month” in full swing, take a look at a few picks from Donald Pliner that are perfect for nailing this look. Think cutesy, mindful, and effortlessly elegant.