Summer Styles Are Getting Cheeky – STS Blue Denim

With summer approaching and temperatures getting hotter, shorts are getting shorter! What’s hot from STS Blue this summer is cheeky too: short shorts with messy frayed hems, high-rise, super destroyed, exposed button flys, color block, and just in time for Memorial Day, white side slit shorts. To kick off the summer season, STS Blue will be having a “May madness” giveaway, where they will be giving away a pair of shorts every day, all month long.

The STS Blue denim line has become a favorite of Millennials due to the fact that the brand is always on trend with affordable pricing. “We want young girls to be inspired by their peers, so we partnered up with Instagram sensation Ava Lane (@Avaalanee) to design an exclusive style of denim shorts girls will love,” says STS Blue creative director Evelyn Ober. “We love working with girls like Ava. Bringing out their creative power is what STS Blue is all about.”

The Ava Pali Fray short is star studded, literally. STS Blue teamed up with actress, photographer and designer, Ava Lane, who stars in the web series aptly named “Summer Break,” to curate a limited edition design collaboration. The Ava Pali is the newest body out there this spring, the curved hem elongates the leg and ups the cool factor. This short is packed with details: star embroidery, copper hardware, deconstruction and an extreme fray hem. This can be a unique stand out piece in your wardrobe as quantities are very limited. Reserve your size here: http://stsblue.com/ava_pali.

Other trends in shorts you’ll see this summer include slouch styles, super destroyed, high-rise, low rise, extreme fray hems, special embroidery, and button fly short shorts. Another one to watch for, and continuing in to the fall, is color blocked designs, featuring looks that alternate between light and darker indigo blocks. You’ll see rises from 8 ½”-10 ½” and inseams from 2-2 ½” in washes such as white, black, destroyed, tinted, and dark washes.

Stock up now on the hot new trends, before they are gone and selections become limited. To shop new summer styles and find out how to enter STS Blue’s “May madness” giveaway, follow @STS_Blue on Instagram and visit STSblue.com for contest rules. To grab your pair of The Ava Pali Frey short before they sell out, because only fifty will be produced, reserve your size here: http://stsblue.com/ava_pali.

About STS Blue:
The STS Blue denim line is inspired by the casual LA and Southern California vibe. They live, breathe and love denim! STS Blue styles are true to size, and are made in a variety of fabrics to execute perfectly authentic washes while maintaining a flattering fit. They offer cotton, polyester, spandex and rayon blends for that comfortable, laid back, and effortlessly chic SoCal look. STS Blue is sold at Nordstrom, Macy’s, Dillard’s, and Von Maur, as well as online at STSblue.com. Styles include skinny jeans, boyfriend jeans, denim shorts, and more; all with a friendly price point, averaging $50.

For more information, visit the site at: STSblue.com and follow the latest Cali trends @STS_Blue.

Eye Health with Glasses and Shades | Sarah Bernard

Our eyes are windows to the world, and we’re not doing enough to protect them. Constant exposure to the sun ‘and’ screens is taking a toll on our eyes.

We don’t think twice about grabbing sunscreen to protect our skin from harmful U-V rays that cause sunburn and skin cancer. But, most people don’t realize our eyes can also suffer sunburn; causing both short and long-term damage.

But the great outdoors isn’t our only concern. On any given day for approximately 8.5 hours, our eyes are fixated on TVs, computer screens, iPads, e-books and smart phones. The Vision Council reports that blue light penetrates deep into the eye, which may result in:

  • Long-term vision problems, such as macular degeneration, cataracts and damage to the retina
  • Sleep disruption, due to the suppression of melatonin

It’s time to keep your eyes on the prize! The world’s leading provider of eyewear solutions is focused on helping you see your future with lines specifically designed to protect your eyes from sun and screen exposure!

Lifestyle and Fashion television contributor, Sarah Bernard discussed:

  • Limiting blue light exposure with the 20-20-20 rule
  • Foster Grant’s protective eyewear  — 4 collections specifically designed to protect eyes, including readers!  With consumers age 35 and up now using them, it’s no longer an “age thing”. Think fun, fashion option!
  • The in-style specs for the summer

Wanderlust Hoodie and Leggings – Fashion Nova

One thing on my bucket list:  Skydiving

The definition of a perfect day:  Hanging out at the beach with family & friends

Hidden talent:  Dancing

Best advice received as a woman:  Live in the moment and be present

Favorite beauty essential:  Mascara

Middle name:  Jeanette after my grandmother

Least favorite food:  Roasted Duck

Moment Falling in Love:  When I couldn’t live without him

Best career advice:  Just keep going

Favorite Inspirational Book:  Your Best Life Now by Joel Osteen

Dream vacation:  Tokyo, Japan

Wanderlust Hoodie & Leggings collaboration from Fashion Nova.com

EXPERT TIPS FOR SHOPPING THIS SEASON’S LOOKS | Jamie Krell

From off-the-shoulder tops to distressed denim and caged sandals to mini backpacks, the fashion trends for Spring 2017 are inspiring women across the country to try a bolder look.

On Wednesday, April 19,  style expert Jamie Krell shared the latest Spring fashion trends, and secrets to seamlessly shopping the hottest brands at the best price, and dressing to express your personal style.

Looking for this season’s in-demand styles?

  • Trending tops include statement sleeves, sheer blouses and one-shoulder silhouettes
  • Experiment with a pink color palette – you can wear the hue boldly with a dress, or use it as an accent accessory
  • Denim never goes out of style, this season try raw-edge hems or personalized patches
  • Caged and flatform sandals means comfortable chic will rule
Short on time for browsing? eBay Fashion empowers shoppers to embrace their own definition of style – from J. Crew to Madewell, Tory Burch to Dolce Vita, viewers can find all of the brands they love in one place, with fast and free shipping. 81% of items on eBay are brand new, and 87% are available to buy now (which means fixed price – no bidding required).

 

A recognized on-air contributor, Jamie Krell began her career in the fashion world working with the costume designer of the TV show Friends. She often shares her style expertise on the Today Show, EXTRA, Access Hollywood, E! News.

When Contemporary Art Meets Fashion | artTECA

The new and innovative womenswear brand artTECA is teaming up and working directly with artists to create one-of-a-kind styles based on their work.

artTECA partners with talented contemporary artists and together, they decide what garments and artwork pair best. The result is unique, high quality pieces that are both classic and on-trend.

The brand currently offers joggers, tanks, blouses, and scarves. All apparel is made in the USA using 100% silk. With prices starting at $85, artTECA provides women with limited-edition luxury designs that are versatile and affordable.

Charlotte Le Bon Wears ALEX AND ANI Bracelet

Charlotte Le Bon wore ALEX AND ANI at the New York Screening of ‘The Promise’ at The Paris Theatre last night in New York City.

You can shop the exact style on www.alexandani.com.

 

#KeepThePromise

The bracelet was made in partnership with The Promise, a film set during the final years of the Ottoman Empire that is bringing light to the events that took place during the Armenian Genocide. A promise is a commitment to make something happen by any means. It is your word – bonding you to something greater than yourself. When a promise is upheld, it defines who you are within. This bracelet is a promise to the Armenian people, honoring a history of resilience and a culture that embodies the unstoppable power of the human spirit.

Alex and Ani’s Founder, Carolyn Rafaelian, is an American of Armenian descent, and this holds special meaning for her. Carolyn’s grandfather arrived in the United States in 1913, but his entire family was killed during this tragic time.

Please help us in spreading this message of commitment! 20% from each bracelet sold will benefit humanitarian efforts.

Noteworthy celebrities who have been seen wearing the bracelets include: Chris Cornell, Orlando Bloom, Nina Dobrev, and Christine Evangelista, among others. Kim Kardashian posted it on Snapchat prior to the Los Angeles screening.

WHO: Charlotte Le Bon

WHAT: Charlotte Le Bon attends the New York Screening of ‘The Promise’ at The Paris Theatre on April 18, 2017 in New York City.

WHERE: New York City

WHEN:  April 18, 2017

PHOTO CREDIT: Getty

STYLE CREDIT: ALEX AND ANI “#KeepThePromise” bracelet  www.alexandani.com

Victoria Beckham X Target Collection | Review

Target is known for providing its customers with affordable fashion.  The discount retailer has made collaborations with various clothing designers and the recent in-store collection was Victoria Beckham for Target.

Victoria Beckham is a sought after businesswoman and fashion designer.  She’s known for her sophisticated and minimalistic style.  What’s really interesting about Victoria is that she was introduced as a Spice Girl and can be seen with her kids carrying a Hermes handbag.

Victoria Beckham X Target Collection Review:

In true blogger fashion I wanted to view the collection for myself.  I must admit that Target is meticulous about placing their top-selling brands near the front of the store.  The retailer in my region displayed the One-Shoulder Dress, Mint Green Lace Bomber, and Collared Dress.  Every item was well categorized; placing the activity books and kids apparel near the designer collection.

From viewing the collection (in-store) each piece was well-made and used quality fabrics.  There were no deformities in terms of darts, zippers and stitching.  The patterns were perfect for the season with florals and scallops.

I have one suggestion that clothing pieces are created for petite sizing such as sleeves, hems, and pants length. Also, some of the items were above Target pricing. For example, the Bug Bomber Jacket was $70.00 and Cali Lily Top/Pants (purchased together) was $70.00 and above.

Special thank you to Victoria Beckham and Target for showcasing diverse models.  The collection also provided pieces in the plus size department.

Best Dressed in the Water – AMI Clubwear

No matter where you find yourself this summer, you’ll need swimwear that rises to the occasion. Sit back, relax and actually enjoy the packing process with the sexy styles from AMI Clubwear. Founded by fashion forward CEO Yang Yang, AMI Clubwear is the place to shop for the hottest styles and trends in Los Angeles. Get sophisticated looks without breaking the bank during your summer getaway!

Need a good ol’ two-piece or an out-of-the-box one-piece? Show off some skin with a stunner swimsuit that will stick with you through thick and thin, waves and tides:

  • Sexy Orange Color-Block One Piece Monokini: Be fun and flirty this summer with this magnificent monokini! Featuring a bold color with contrasting hues, adjustable halter and back tie, followed by over-sized stitched detailing, this suit will be your favorite fitted swimwear.
  • Sexy Navy Color-Block Two Piece Monokini: Keep it cute and crocheted on your next beach getaway with this inspired number. With fun, flirty colors and an adjustable halter tie, you’ll be ready for any adventure.
  • Sexy Black Netted Padded Two Piece: You can never go wrong with a simple, black two piece. With netted trim, a back zipper, and lightly padded bra cups, you’ll turn every tourist’s head!

Stay sexy and sun-kissed on your next vacation with the chicest swimsuits fromAMI Clubwear! With the fresh, flirty looks from this bold brand, you can consider yourself packed and prepped for that gorgeous getaway.

To find out how you can slip on an AMI Clubwear outfit, visit https://www.amiclubwear.com.

Victoria Beckham Collection for Target

Victoria Beckham brings her unique designs to a new collection for Target. Inspired by the upbeat charm of her own Victoria, Victoria Beckham line, she celebrates the shared experiences between herself and her daughter. The result is a look that’s fashionable, yet free-spirited and timeless.

Her line includes more than 200 pieces (for Women, Girls, Toddler and Baby) featuring soft pastels, bright pops of color and charming spring prints. Explore the collection, available April 9.


Ann Taylor Classic Pants – Wardrobe Staple

Like your favorite LBD or go-to pair of jeans, a classic pair of pants is a staple in any wardrobe – although they aren’t the most fun to shop for.  Now, instead of expecting you to fit the pants, Ann Taylor created the pants that fit you.

With 3 silhouettes (ankle, crop, trouser), fits, heights, 11 sizes and endless colors, Ann Taylor designed the pants to fit the full range of women who wear them, offering something for every body.  Please see below selections featuring pant styles ranging from on trend prints and bright hues to classic pin stripes and pant suits.