Tiffany & Co. Atlas Jewelry Collection
Tiffany & Co.’s new Atlas collection is now available in store this fall. Marked by classical Roman numerals, the Atlas jewelry collection is styled in bangles and narrow bracelets, bold band rings, earrings, necklaces and a great open medallion.
A certain design aesthetic evolved with the uniquely American spirit of adventure and innovation. It is a truly individual style that thrives on a bold approach to established patterns and traditions. This potent and original expression is beautifully represented by Tiffany’s Atlas collection, inspired by ancient symbols fashioned in jewelry that is eternally modern.
Introduced in 1995, the collection is named after the Greek god who held aloft an enormous globe—an apt symbol for a collection known worldwide—and features bold Roman numerals, the measure of a great civilization in which time reigned supreme. Tiffany shapes these ageless artifacts in clean, elegant strokes emblematic of American design. “The Roman numerals are ancient symbols known in every country,” says Tiffany’s executive vice president Jon King, “but we have transformed them into something sleek and contemporary.”
For all its classical origins, Atlas® exudes a refined strength that resonates with today’s woman. She is drawn to the iconic design that is recognizably Tiffany from Moscow to Madrid. Different iterations grace hinged bangles, a slim ring and a striking pendant in white gold and diamonds—each one the sort of signature piece that, worn every day, reflects a woman’s personal style.
The motif first inspired a watch, created by John Loring, Tiffany’s design director emeritus. Introduced in 1983, the watch displays an hour track of clean-lined and brightly polished Roman numeral markers in high relief. For its originality, the Atlas® watch was granted a rare U.S. patent. Of his many Tiffany designs, Loring says this is his favorite because “it’s had such staying power and translated so brilliantly into jewelry that is a true statement of fashion.”
The Atlas® collection transposes the elongated numerals of the watch archetype onto a range of necklaces, pendants, bracelets, rings and earrings that share a kindred simplicity of form, composition. Grooved borders, bar links and alternating matte and polished surfaces in 18 karat yellow, white and rose gold, as well as sterling silver, create a streamlined glamour that remains remarkably fresh. Some of the pieces incorporate diamonds that further enhance the sensuous play of light. Every variation on the theme shines with a chic sophistication that is the essence of Tiffany. Definitively American in its bold simplicity, Atlas® embodies the strength of the brand, and of the stylish women who wear it all over the world.