Category: Beauty

Beauty /

ESSENCE FESTIVAL OF CULTURE PRESENTED BY COCA-COLA ANNOUNCES ITS 2021 “LIVE LOUD” VIRTUAL EXPERIENCE

ESSENCE, the leading and only 100% Black-owned media, technology and commerce company at scale dedicated to Black women and communities, announces its stellar talent line-up for its 2021 ESSENCE Festival of Culture Presented by Coca-Cola—the world’s largest cultural, entertainment and empowerment experience. Incorporating virtual for the second year in light of the pandemic, this year’s event will live up to its theme of “Live Loud” by featuring exciting content across all of its stages centered around culture, equity and celebration. As the nation continues to reopen, ESSENCE’s exciting and elevated hybrid experience will present a celebration of the resilience, power and achievement of our community and omnipresence of our culture — and a tribute to the city that the Festival has always called home. The star-studded lineup will feature performances by: Jazmine Sullivan, DJ Khaled & Friends, Ne-Yo, Tank, Michelle Williams, Kirk Franklin, Davido and D-Nice. The Festival’s powerful interactive sessions will also showcase leading voices throughout the two weekends including: Mary J. Blige, Angela Yee, Adrienne Bailon, Sarah Jakes Roberts, Tracy G., Tiana Major9, Big Freedia, Miss Lawrence, Supacent, Shantrelle P. Lewis, Jesseca Dupart  and more. The Festival will stream on ESSENCEStudios.com and ESSENCE.com—Friday-Sunday over two weekends, June 25-27 and July 2-4.

“The ESSENCE Festival of Culture, now the largest festival in the nation by per day attendance, is an unparalleled convening and celebration of global Black culture and continues to have even deeper impact on our communities via our expanded focus on economic inclusion, cultural ownership and community development,” said Latraviette Smith-Wilson, ESSENCE Chief Strategy & Engagement Officer. “As a live experience, the ESSENCE Festival normally attracts more than 500,000 attendees annually during July 4th weekend in New Orleans — but last year, we made the necessary decision to shift our multi-day celebration to an innovative virtual format due to COVID-19. The ESSENCE Festival was the first of its kind and scale to be executed virtually during the pandemic, and our team worked tirelessly to deliver the content, programming and resources that our community desired. As a result, the ESSENCE Festival of Culture provided much-needed, only-at-ESSENCE content and experiences that inspired, entertained, informed and empowered—resulting in 45+ million full-stream views of 2020 Festival content to date. This year, we are thrilled to bring forth another exciting talent line-up, curated programming and a new hybrid experience that will directly touch the people of New Orleans and Louisiana while also further extending our reach, engagement and impact via enhanced digital, technology and streaming capabilities to connect more of our community in the U.S. and across the diaspora.”

For the 2021 Festival experience and under strict adherence to guidance from local health agencies, ESSENCE will produce live activations available only to New Orleans and Louisiana residents— honoring essential workers and first responders—that will be integrated into the virtual experience during both weekends.

For more information and to register, visit www.essencefestival.com. Join the conversation via social @EssenceFest. The ESSENCE Festival of Culture Presented by Coca-Cola® is executive produced by ESSENCE Festivals LLC, a division of ESSENCE Communications Inc. Sponsors of the 2021 ESSENCE Festival of Culture® include presenting sponsor Coca-Cola and major sponsors Estée Lauder, Ford, Johnson & Johnson, McDonald’s, Procter & Gamble (P&G) and Walmart as well as premium sponsors AT&T, Disney and UnitedHealthcare.

Beauty /

Tommy Bahama Announces Partnership With Smart Home Fragrance Brand Pura

Iconic island lifestyle brand Tommy Bahama announces today, a partnership with innovative smart home fragrance company, Pura. Two of Tommy Bahama’s signature home fragrance scents, “Maui Mango” and “Signature Island Blend,” are now compatible with the Pura device, to bring Tommy Bahama home in a smart system now available at www.tommybahama.com and at select Tommy Bahama stores nationwide.

The Pura diffuser gives users the freedom of controlling scent intensity, swapping between two fragrances of choice, and setting custom scent schedules—all within the Pura app. Each Pura device discreetly plugs into the wall, allowing for premium scent diffusion while adding a sleek touch to home decor. The device also has a colorful smart night light feature which, when combined with the scent experience, lets users personalize their home ambiance. Pura fragrances are pet and kid friendly.

“Pura’s device affords you the opportunity to wake up and fall asleep to our island scent,” says Chrisann Furciato, Tommy Bahama’s SVP of Licensing. “We are extremely excited about this partnership and transcending our guests to “Live the Island Life” through our fragrant scents within their home.”

“We are thrilled to partner with Tommy Bahama to bring their signature fragrances to life,” says Pura Co-Founder Richie Stapler. “These recognizable scents can transport you to the islands from the comfort of your own home.”

The fragrances are as follows:

Signature Island Blend: Notes of Maui pineapple, island mandarin, cilantro, tropical mango, luscious papaya, sea jasmine, driftwood, cedar, island musk.

Maui Mango: Notes of sweet island mango, juicy tangerine, and blood orange blended with Hawaiian pineapple.

The Pura Tommy Bahama box set retails for $85 on www.tommybahama.com and in select Tommy Bahama stores; and includes the two fragrances and a Pura device.   The same fragrances sell separately, for $16 each, at www.TryPura.com.

Beauty /

Juvia’s Place Launches Two New Eye Products

Black-Owned cosmetics brand, Juvia’s Place, just released two new eye products: Juvia’s Place Nubian Pencil Liner, and the I Prep I Prime Eyeshadow Primer.

THE NUBIAN PENCIL LINER-$10

The Nubians Pencil Liner is a long-wearing eyeliner that glides seamlessly to define and fill in the eyelids or the waterline. It is perfect for use with any Juvia’s Place eyeshadows.

Juvia’s Place I Prep I Prime Eyeshadow Primers

The Nubian Pencil liner comes in four unique shades:

  • Kajal (An intense black)
  • Cocoa (A deep chocolatey brown)
  • Midnight Blue (A deep dark blue)
  • Royal (A royal electric blue)

THE I PREP I PRIME EYESHADOW PRIMERS-$12

The I Prep I Prime Eyeshadow Primers are a must for long-wearing eyeshadows. The primers comes in three creamy, long-wearing shades to help create a weightless and seamless base for eyeshadow application.

Key Qualities:
–          Long Wearing
–          Cancels out Pigmentation or discoloration
–          Creates a smooth base
–          Zero Crease, Zero Clumps, Zero Oils
–          Intensifies colors

Works on:
–          Metallics
–          Mattes
–          Glitters
–          Shimmers

Shades:
–          Shade 1- Milky White Shade
–          Shade 2- A Medium Shade
–          Shade 3- A Dark Shade

See here for a video demonstration.

Beauty /

The Must-Have Beauty Subscription Box for Woman of Color

Lovely ladies, adjust your crowns and get ready to get your glow on. The Beem Box has arrived to encourage and inspire your beautiful souls, inside and out.

Expect to be obsessed by The Beem Box, the essential beauty subscription box for black and brown-skinned beauties. Frankly, it’s the box that every woman of color wants and needs tailored just for them.

The Beem Box includes beauty must-haves such as liquid lipsticks, eyeshadows, makeup brushes, liquid liner, moisturizer, lip liner, setting spray, eyelashes, lip glosses, mascara, lipstick, body lotion, and much more!

Included in each box are useful tips and information on the goodness of each product and how to use it. Practice your makeup looks while being safe at home and stay ahead of the trends (there’s only so much Netflix you can watch, right?).

Founded by a woman of color, The Beem Box is an easy, fun, and practical way to discover the best luxury and indie makeup brands for women of color that are conveniently delivered straight to doorsteps.

Gift to yourself and share the love with family and friends (great for birthdays and Mother’s Day) with these wonderful options:

Get a Box

Receive a beautiful box every other month ($39.95 per box, plus $5 shipping)

Give a Box

Order a subscription as a gift and the recipient will receive three Beem Boxes as they’re released on the 17th of each delivery month ($109 plus shipping)

Give a one-time gift box with seven full-sized products ($45.95 plus shipping.)

Beauty /

Dermaflage and StyleBlueprint

Dermaflage brings innovative formulations and techniques from the Hollywood pro makeup artists to the everyday person to solve some of the beauty industry’s most challenging problems. The brand is all about self-confidence and empowerment through improving the complexion.

The power of self-confidence changes people’s lives. When they look their best they accomplish more in the world. When a brand helps people do this, it brings more joy into the world.

In a world that judges us by our outside instead of our inside, we need products that cover our insecurities and boost our self-confidence. Dermaflage brings the best innovations from the worlds of Hollywood professional makeup artists and dermatologists to your makeup bag. Dermaflage customers are confident and living as their best selves.

Join the confidence revolution.

Dermaflage was recently asked to sell the line on southern-focused styleblueprint.com since they are a woman-led southern start-up.

The company’s gave away a Dewy Skin bundle from @dermaflage to 3 lucky winners! These 3 products are all you need to combat dry winter skin & glow with a beautiful dewy complexion.

  • Lit From Within Glow Balm: a bronzer, blush & highlighter cheek palette that gives the skin a warm incandescent glow
  • Good Skin Corrective Cream: peptides, hyaluronic acid & antioxidants moisturize & plump the skin
  • Multi-Task Remover: moisturizing & restorative jojoba oil combined with olive oil makes this your 1-step makeup remover, oil cleanser, anti-aging serum & moisturizer.

Beauty /

Tune-In Alert: Black Beauty Roster Virtual Summit – Gabrielle Union, Kim Kimble, and more

The upcoming BBR Virtual Summit, hosted by Black Beauty Roster (BBR) and powered by Bonnti, has announced ten additional partners to their lineup of organizations and companies driving change for people of color. This first-of-its-kind digital summit will bring together beauty pros and Hollywood insiders to learn, discuss, and advocate for a much-needed shift in representation in the entertainment and beauty industries. BBR is proud to welcome its new partners, alongside existing sponsors, L’Oréal Paris and SHOWTIME, who represent a cross-section of stakeholders needed to increase representation in Hollywood.

“The BBR Virtual Summit is, at its core, about uplifting people of color in beauty and entertainment and driving large-scale change. We are so excited to partner with organizations that continue to progress the work we are doing through initiatives like TRESemmé’s Future Stylist Fund and Color of Change’s #ChangeHollywood Diversity initiative ” said Maude Okrah, co-founder of Black Beauty Roster and Bonnti.

In September 2020, TRESemmé launched the inaugural TRESemmé Future Stylists Fund, an annual $100,000 scholarship program created to help Black women interested in becoming licensed hair professionals offset the cost of tuition for an accredited cosmetology school of their choosing.

“Black women are underrepresented in women’s initiatives and receive fewer tools, resources, and support to advance their professional ambitions. There is more to be done, but the Future Stylists Fund is one way that TRESemmé can provide a long-term solution that specifically supports Black women,” said Esi Eggleston Bracey, EVP and COO Beauty and Personal Care at Unilever NA.

The BBR Virtual Summit will take place on Sunday, February 28 from 12pm EST to 8pm EST. In addition to showstoppers like Gabrielle Union, Kim Kimble, and L’Oréal Paris US Makeup Artist and Creative Director, Sir John, BBR is excited to announce additional guest speakers including actress Monique Coleman, journalist Jemele Hill, celebrity natural hairstylist Felicia Leatherwood, and a special guest appearance from model Tyra Banks. Attendees can look forward to engaging and informative panels and breakout sessions, as well as networking opportunities and a virtual happy hour sponsored by Indoggo Gin by Snoop Dogg.

To register for the BBR Virtual Summit please visit: blackbeautyroster.com.

Beauty /

Put Your Best Face Forward this V-Day with this Special Offer from DefenAge

Valentine’s Day glam usually features a bold lip, but with masks still firmly placed upon our pouts, perhaps you’ll consider emphasizing your most notable asset – your eyes.

Exclusively for Valentine’s Day, DefenAge is offering up the Ultra Eye Radiance Treatment bundle, which contains a 3D Eye Radiance Cream, a Mega Size 8-in-1 BioSerum and a Mega Size 1-Step Multi Cleanse.

Together, these solutions will give you round the clock anti-aging eye care, leaving you feeling beautiful and confident, with or without a mask on, on a Zoom date or IRL.

The 3D Eye Radiance Cream is a technology-loaded product for rejuvenating the tough to treat skin around the eyes. Designed to improve the visible health of this sensitive area while addressing challenging cosmetic concerns on a global scale, including:

  • Lifting

  • Firming and smoothing of the upper eyelids

  • Fading of dark circles

  • Puffiness

  • Diminishing the appearance of crow’s feet and fine lines

If you want to feel extra luxe on this indulgent day, you’ll enjoy the cream’s patent-protected metal applicator with Cooling Tip Technology which feels cool upon contact and provides a “finger-free” application.

Show yourself some self-love this V-Day and enjoy 30% savings over buying all products as individual items.

The Ultra Eye Radiance Treatment is available for $237 at defenage.com after login.

Beauty /

THREE ALABAMA SPAS NAMED TOP 30 IN NORTH AMERICA FOR 2020

While North American travelers haven’t been able to travel as much as they would like in 2020, we hope that the following list of best spas will inspire your trips to come — whenever they may be. Three of the top 30 spas for 2020 in North America were in Alabama on the RTJ Spa Trail and are owned by the Retirement Systems of Alabama.

The Top 100 Spas of 2020 list includes 74 spas from the United States, 19 spas from Canada, three from Mexico, and one each from Barbados, The Bahamas, Jamaica, and the U.S. Virgin Islands. https://travelprnews.com/spas-of-america-unveils-top-100-spas-of-2020-59465413/travel-press-release/2021/01/06/

“The North American spa and wellness industry was devastated by the events of the past year,” says Spas of America president Craig Oliver. “Many spas have been forced to close, reduce staff, and operate at a reduced capacity. On the bright side, we are seeing strong interest from consumers who are searching for relaxation, mental health, wellness, and escape. We have no doubt North American spas will rise to meet this challenge in the year ahead.”

The RTJ Spa Trail has six spas across Alabama. “We are delighted with these honors and believe all of our spas offer world-class experiences at a time when people need them,” said Taylor Fields, Director of Spa for PCH Hotels & Resorts. “Our spas at Ross Bridge, Opelika, and Florence make this prestigious international list.” Other spas on the RTJ Spa Trail are at the Grand Hotel, the Battle House, and Renaissance Montgomery.

Spas of America’s Top 100 Spas of 2020

1. Red Mountain Resort, St. George, Utah

2. Elora Mill Hotel & Spa, Elora, Ontario

3. Aspira Spa, The Osthoff Resort, Elkhart Lake, Wisconsin

4. The Spa at Ross Bridge, Birmingham, Alabama

5. Spa Shiki at the Lodge of Four Seasons, Lake Ozark, Missouri

6. The Spa at The Wentworth, New Castle, New Hampshire

7. Crystal Spa, Crystal Mountain Resort & Spa, Thompsonville, Michigan

8. Feathers Spa at The Peabody Hotel Memphis, Memphis, Tennessee

9. Skaná, The Spa at Turning Stone Resort, Verona, New York

10. Grotto Spa, Tigh-Na-Mara Spa Resort, Parksville, British Columbia

11. Spa at Grand National, Auburn Marriott Opelika Resort & Spa at Grand National, Opelika, Alabama

12. The Spa at the Joule, Dallas, Texas

13. Remède Spa, St. Regis, Mexico City, Mexico

14. The Spa at White Oaks Resort, Niagara-on-the-Lake, Ontario

15. Carillon Miami Wellness Resort, Miami Beach, Florida

16. eforea Spa, Hilton Sedona Resort Bell Rock, Sedona, Arizona

17. The Lodge at Woodloch, Hawley, Pennsylvania

18. The Sunstone Spa at Agua Caliente, Rancho Mirage, California

19. The Greenbrier Spa, White Sulphur Springs, West Virginia

20. Soul Spa, The Westin Jackson, Jackson, Mississippi

21. New Life Hiking Spa, Killington, Vermont

22. The Spa at Beau Rivage, Biloxi, Mississippi

23. Pala Spa, Pala Casino Spa & Resort, Pala, California

24. Trillium Spa at Seven Springs Mountain Resort, Champion, Pennsylvania

25. The Spa at The Omni Homestead, Hot Springs, Virginia

26. Aarna Spa, Pasea Hotel & Spa, Huntington Beach, California

27. Miraj Hammam Toronto, Shangri-La Toronto, Ontario

28. Lake George Spa, Sagamore Resort & Spa, Bolton Landing, New York

29. Scandinave Spa Blue Mountain, Blue Mountains, Ontario

30. The Spa at The Shoals, Florence, Alabama

31. Roosevelt Baths & Spa at Gideon Putnam Resort, Saratoga Springs, New York

32. Springs Eternal Spa, Omni Bedford Springs, Bedford, Pennsylvania

33. The Spa at Whiteface Lodge, Lake Placid, New York

34. Remède Spa, St. Regis, Atlanta, Georgia

35. Two Bunch Palms Resort, Desert Hot Springs, California

36. Remède Spa, St. Regis, Aspen, Colorado

37. Immerse Spa, MGM Grand Detroit, Detroit, Michigan

38. The Spa at The Peaks Resort, Telluride, Colorado

39. The Spa at Sun Valley Resort, Sun Valley, Idaho

40. Boathouse Spa and Baths, Oak Bay Beach Hotel, Victoria, British Columbia

41. The Millcroft Inn & Spa, Alton, Ontario

42. Amina Spa, Sahara Las Vegas, Las Vegas, Nevada

43. Willow Stream Spa, Fairmont Pacific Rim, Vancouver, British Columbia

44. The Spa at Stein Eriksen Lodge, Park City, Utah

45. The Spa at French Lick, French Lick, Indiana

46. SpaTerre, The Josie Hotel, Rossland, British Columbia

47. Deerfield Health Retreat & Spa, East Stroudsburg, Pennsylvania

48. Spa Walden, Walden Inn & Spa, Walden, Ohio

49. Spa Eastman, Eastman, Quebec

50. Turtle Cove Spa, Mountain Harbor Resort, Mount Ida, Arkansas

51. The Spa at Fairmont Jasper Park Lodge, Jasper, Alberta

52. Stillwater Spa, Hyatt Regency Lake Tahoe Resort, Incline Village, Nevada

53. Dunton Hot Springs, Dolores, Colorado

54. Pacific Mist Spa, Kingfisher Oceanside Resort & Spa, Courtenay, British Columbia

55. The Sanctuary Spa, Sanctuary on Camelback Mountain, Paradise Valley, Arizona

56. Relache Spa Gaylord Texan, Grapevine, Texas

57. Solace Spa & Salon, Big Sky Resort, Big Sky, Montana

58. Drift Spa, Black Rock Oceanfront Resort, Ucluelet, British Columbia

59. The Spa at Old Edwards Inn, Highland, North Carolina

60. 100 Fountain Spa at Pillar and Post, Niagara-on-the-Lake, Ontario

61. Glacial Waters Spa at Grand View Lodge, Nisswa, Minnesota

62. Exhale Spa Ocean Resort Casino, Atlantic City, New Jersey

63. SpaTerre Teton Mountain Lodge, Teton Village, Wyoming

64. Ojo Santa Fe Resort, Santa Fe, New Mexico

65. ESPA at Baha Mar, Nassau, The Bahamas

66. Jasha Spa, JW Marriott Las Cabos Beach Resort & Spa, San Jose Del Cabo, Mexico

67. Arlington Resort Hotel & Spa, Hot Springs, Arkansas

68. The Spa at Ritz Carlton, St. Thomas, U.S. Virgin Islands

69. Ste. Anne’s Spa, Grafton, Ontario

70. Bamford Haybarn Spa, 1 Hotel, Brooklyn, New York

71. The Spa at Wine & Roses, Lodi, California

72. The Spa at Camelback Inn, JW Marriott Scottsdale Camelback Inn Resort & Spa, Scottsdale, Arizona

73. The Spa at Fairmont Chateau Lake Louise, Lake Louise, Alberta

74. Spa La Vie at Paragon Casino Resort, Marksville, Louisiana

75. The Spa at Sea Island, Sea Island, Georgia

76. Health Club & Spa at Fairmont Pittsburgh, Pennsylvania

77. eforea Spa Hilton Barbados Resort, Bridgetown, Barbados

78. The Spa at Spruce Peak, Stowe, Vermont

79. Manitou Springs Resort & Mineral Spa, Manitou Beach, Saskatchewan

80. Healing Waters Spa, Saratoga Resort and Spa, Saratoga, Wyoming

81. Sole’renity Spa at the Artesian Hotel, Sulphur, Oklahoma

82. Mtn. Laurel Spa at Stonewall Resort, Roanoke, West Virginia

83. The Spa at Cliff House, Cape Neddick, Maine

84. Espiritu Spa, Costa Baja Resort, La Paz, Mexico

85. Spa Khakara, Sheraton Waikiki, Honolulu, Hawaii

86. The Spa at Saddlebrook, Chapel, Florida

87. Sycamore Mineral Springs Resort, San Luis Obispo, California

88. Miraj Hammam Spa, Vancouver, British Columbia

89. Jewel Grande Resort & Spa, Montego Bay, Jamaica

90. Guerlain Spa at Hotel X Toronto, Toronto, Ontario

91. Woodlands Spa Nemacolin Woodlands Resort, Farmington, Pennsylvania

92. Vanderbilt Spa, Auberge Resorts Collection, Newport, Rhode Island

93. Tree Spa at Hidden Pond, Kennebunkport, Maine

94. Moccasin Springs Natural Mineral Spa, Hot Springs, South Dakota

95. The Bridge House Spa at Twin Farms, Barnard, Vermont

96. The Ritz Carlton Spa, Bachelor Gulch Spa, Avon, Colorado

97. Kohala Spa at Hilton Waikoloa Village, Waikoloa, Hawaii

98. Mirbeau Inn & Spa Rhinebeck, Rhinebeck, New York

99. Ciel Spa at SLS Lux Brickell, Miami, Florida

100. The Spa at Four Seasons Resort Scottsdale at Troon North in Scottsdale, Arizona

Source: Google Analytics, January 1–December 31, 2020. The Top 100 Spas is measured by unique page views of spa and wellness consumers across North America. They are ranked in order. This showcases unique spas across the country. The Top 100 Spas of 2020 comprises the top 10% of all spa listings on https://www.spasofamerica.com.

Beauty /

Pinterest Launches AR Try-On For Eyeshadow

It’s not as easy to shop in-store and try on make-up these days, but Pinterest is introducing the next best thing. The visual discovery app launched AR Try On for eyeshadow, so you can browse eyeshadow shades, try on, and purchase in-stock products based on what works for your skin tone.

Without skin smoothing or image altering effects, Try On shows you authentic results. It’s called augmented reality, but it’s really more actual reality. AR Try On for eyeshadow is also integrated with skin tone ranges, so Pinners can filter results by makeup that best matches their skin tone, and a feature will also show inspirational looks with similar shades so you can see how the colors appears on others.

With AR Try On for eyeshadow, powered by Lens, Pinners can tap into visual search and AR technology to try on and shop beauty products right from the camera on their phone. Simply click the camera icon in search and start browsing different shades of eyeshadow, try on in-stock shades, and purchase. With existing AR Try On for lipstick, Pinners can toggle between lip and eyeshadow looks. The virtual eyeshadow experience is now live across more than 4,000 shoppable shades from brands including Lancome, YSL, Urban Decay, and NYX Cosmetics.

The addition of these AR capabilities allows Pinners to tap into a growing desire to experiment with their makeup looks. Over the last year, Pinterest has seen searches* grow for out of the box makeup looks including pastel eyeshadow (12x), crazy eyeshadow (4x), sunset eyeshadow (4x) and butterfly eyeshadow (2x).

This is just the latest AR offering from Pinterest, which launched AR Try On for lipstick last year. With the addition of AR Try On for eyeshadow, Pinners can now toggle between lipstick and eyeshadow looks until they find the look that works best. You can also send products to friends via text, email or various social apps for them to try on the product!

To access the Try On for eyeshadow feature: 

  • Open the Pinterest app and click the camera icon in search
  • Scroll different shades and watch as they appear on your face (no skin altering or smoothing effects in place!)
  • Click a product to purchase on the retailer’s site

This is the latest update to make it easy to shop the latest trends on Pinterest.

According to a recent story on Glossy.co, “the pandemic has ‘accelerated’ adoption of virtual try-on techniques…leading to a 32% increase in use of makeup try-on…” Pinterest is joining company’s including YouCam, SnapChat and Google, all who are adding these AR try on features for ease of shopping.

Accessories /

Inauguration Day 2021 White House Style: A Whole Movement

The hair, those masks, bold accessories, and tone on tone looks was an entire movement!  Inauguration Day 2021 did not disappoint despite the circumstances. We stood by to witness several firsts. Madam Vice President Kamala Harris became the first African-American and South Asian woman in office, and a member of the first African-American sorority, Alpha Kappa Alpha Sorority, Inc.

Everyone showed up to view this monumental event but the tables quickly turned as the Former First Lady Michelle Obama stunned everyone with her gorgeous hair, jumpsuit, and statement belt.

Photo Credit:  @thestylejournal Instagram

Meanwhile, women on social media participated in a phenomenon by wearing a strand of pearls and classic, Chuck Taylor sneakers. It was amazing to see everyone support of this nation-wide, historic moment!

First Lady Jill Biden was a class act wearing a tweed coat, coordinating gloves, and handbag from designer Christopher John Rogers.

Yesterday was a fashionable moment that left a mark on the hearts of those across America!

Join the conversation tomorrow via Instagram Live during the new video series: Lunch with Kim. Instagram @kwest1908