The Mane Choice Multicultural Hair and Body Brand: Founder Courtney Adeleye

In the last five years, there has been a 30% upswing in the number of minority- and female-owned brands presenting lines to retailers. Power players from Walmart to Sephora are taking notice and clearing shelf space for the upstart companies. One of the trailblazers in this growing category is the multicultural hair & body care brand, The Mane Choice – who has secured exclusive launch deals with both Walmart and Target in the last year alone! The five-year-old brand that grew from a home-based hobby to a multimillion dollar corporation in just 2 years is growing at a blistering pace.

About the brand and founder:

  • The business was created by founder Courtney Adeleye, who began her journey by mixing products in her kitchen and documenting her progress on YouTube. As her viewers watched her hair grow from chin length all the way down to her hip, they yearned for her help with their own tresses.
  • Courtney began the business out of her kitchen and grew The Mane Choice from a home-based hobby to a multimillion-dollar business in just two years. Last year, the brand garnered over 6.5 million in sales.
  • In less than three years The Mane Choice has been picked up by major retailers including Sally Beauty Supply, Rite Aid, Target, Walgreens, and CVS.
  • In 2017 Courtney debuted two exclusive product launches with Walmart and Target.
  • The Mane Choice has grown almost exclusively through word of mouth and social media. The brand has organically garnered 347K + Instagram followers and 362K + Facebook fans.
  • The Mane Choice made history in Target, being the first hair vitamin to be featured in the hair aisle (they’re usually reserved for the vitamin aisle).
  • The brand has already expanded abroad, with specific The Mane Choice e-commerce sites for Africa and Canada.

How to Calm Crazy Waves and Unruly Curls International Curl Expert Shares Tips from Maya Smith

For those with naturally wavy, curly hair of all coils and textures it may seem like an endless battle to find ways to tame the mane. Some may turn to relaxers, weekly blowouts or extensions. Others just want to master their natural hair in whatever mood it seems to be in. To help girls get a handle on their curls we connected with Maya Smith, founder of The Doux salon and product line of the same name both specializing in making the absolute most of the natural hair you’re born with. When it comes to healthy sculptured, cool looking curls of all types, Maya’s two decades of experience with curls worldwide makes her a true expert. Here she offers tips on how to calm crazy waves and unruly curls.

#1: My naturally wavy hair is flat at the top and then waves start in the middle with tighter curls at the back. HELP!

Genetics determine curl pattern and density. It’s totally normal, in fact, quite common for several different textures to exist on the same head of hair. These inconsistencies can cause the hair to look uneven and are most apparent once the hair has dried. I created The Doux’s Mousse Def, to help define waves and curls in the less curly areas, and to combat frizz in the areas that are tightly coiled. To balance the look of curly and wavy hair, we recommend using a combo of a mousse on the straighter areas, and then a balm like The Doux’s Bonita Afro Balm Texture Cream for added stretch and control in the tighter areas. The goal here is to keep hair shiny, touchable, and soft. If shrinkage or frizzing remains an issue, don’t underestimate the power of a great haircut. Awesome products combined with a professionally-shaped set of layers is my signature Rx for accentuating curls that vary in texture.

#2: I have curly hair and let it dry naturally. The second it rains, I get frizzy at the roots. I find myself revolving my hairstyle around the weather report. HELP!

Thirsty hair will try to “drink up” moisture in the air if it’s not adequately hydrated.

The key to eliminating frizz due to humidity exposure is to make sure that the hair is thoroughly conditioned before styling products are applied. This exact problem is what inspired me to create a solution in the form of a Fresh Rinse Moisturizing Conditioner, followed by The Light Shine Mist helps to hydrate and stabilize the cuticle, making it less prone to reversion. For added control at the roots, we apply a small amount of Bonita Afro Balm, which is our secret weapon for keeping curly hair from swelling in harsh weather conditions. These products can be found at select Target stores nationwide and at TheDoux.com.

 #3: I often wear my curly hair slicked back into a tight low bun or ponytail. Will this damage my hair? 

Style in moderation. Traction alopecia is a major epidemic among women with textured hair. This is typically the result of too much tension being applied to the scalp for an extended period of time and usually occurs due to hair styling such as braids, extensions, and tight ponytails. To avoid irreversible thinning of the hair, it’s important to avoid hairstyles that place constant pressure on hair, particularly in the temple and nape areas. Ponytails and “slicked” styles should be taken down at night, and tight accessories, such as headbands or scrunchies should be worn less frequently. 

#4: I wear my naturally kinky hair twisted and braided. How long could I leave this style in and how best to shampoo my hair while in this style?

I recommend shampooing once per week for hair with fine-to-medium density. I urge clients with high-density or extremely long hair, not to exceed more than 10 days without cleansing the hair and scalp. This helps eliminate bacterial growth that causes itching, flaking, and dandruff on the scalp. We use The Doux’s Sucka Free Moisturizing Shampoo to remove product build-up and dead skill cells, and Fresh Rinse Moisturizing Conditioner to soften, hydrate, and balance the hair’s pH. We’ve incorporated Shea Butter and Sea Silk to smooth the hair shaft and aid in moisture retention.

#5: What are some ingredients to avoid that many products for curly hair contain? Why is this damaging? 

Petroleum-based “grease,” as well as products that contain mineral oil may be old-school favorites but are often the cause of dry hair. Heavy products that aren’t water soluble can coat the hair shaft, disrupting the hair’s natural ability to retain moisture. This dryness may go nearly undetected because the hair is covered in product, however, the underlying dehydration causes hair to be brittle and stubborn. We recommend cream-based products that shampoo out easily, and allow the hair to “breathe.”


About Maya Smith:

Maya Smith is an International Master Stylist and Founder of The Doux Salon and haircare line now available in Target. With over two decades of styling experience, Maya dedicated two decades to cracking the code on curl care, maintenance, and expert styling. When it comes to caring for one’s natural hair and styling it, according to NaturallyCurly, Maya is among the best there is.

While still in high school, Maya got her hair cutting license and graduated from beauty school. Soon after graduating high school, Maya began following her passion and worked as an assistant for celebrity stylist Tracy Johnson. She learned from Johnson and progressed as a hair stylist for celebrities and entertainers. Years later the military wife would relocate to Germany, where Maya opened up her first salon The HoneyComb, a mecca for textured hair care for women from all over Europe, The UK, and as far as Africa. Maya’s unique system of textured hair styling sparked the development of The DOUX® haircare products, first launched overseas, and distributed throughout Germany, France, Italy, and the Netherlands.

Currently, Maya leads a carefully selected team of stylists at The DOUX® Salon in Macon, Georgia and celebrated the arrival of The DOUX® in select Target stores nationwide. Maya Smith, wife, mom of 5 and savvy businesswoman is an example not just for women of color but for all women who believe their gifts can impact the world, striving for entrepreneurial endeavors with grace, ease, and hustle.

New 90’s Inspired Indie Hair Care Line From Goes National

Maya Smith, Black-Female Creative Director, Stylist, Inventor, Innovator, Natural Hair Advocate and Mom of 5, takes her indie hair care line, The Doux® to mass market with brilliant 90’s hip-hop inspired packaging that cannot be ignored. After two decades researching and mastering natural curls; Maya delivers a brand that shows naturally curly hair who’s boss. Check out her story and this awesome new brand getting blogger buzz and blowing up online.

THE AWESOME STORY BEHIND THE DOUX:

There’s something NEW for girls with natural curls of all types and textures. The Doux® (pronounced The Do) is a “new school” modern hair care system with an “old school edge.” With packaging that is bold and bright and product titles inspired by 90’s hip-hop and pop culture, The Doux is a bold new line that took two decades to perfect for those seeking a way to smoothing curly, kinky, and wavy hair into both, curly or straight styles.

Created by Maya Smith, a 25-year celebrity stylist, and International Curl Master, The Doux was first launched in Europe in 2011 in response to her passion for helping people master the hair they were born with. STRAIGHT, NATURAL, CURLY, or RELAXED, according to The Doux, if you grew it, it’s ALL GOOD. “I was living in Germany at the time, had my own salon there and my specialty was helping clients to transition to a relaxer-free lifestyle. I’m obsessed with people maximizing the potential of the hair they were born with. Mastering curls is my passion and purpose,” explains Smith.

The people felt her passion through her products. The Doux blew up overseas so much so that it caught the attention of media in the USA such as Black Enterprise and Essence Magazine. “Once we started getting press in the states the demand for The Doux was incredible. I had to return to the states and see this vision through,” Maya Smith explains. In 2014, Maya opened The DOUX Salon™ in Macon Georgia’s historic Downtown district and started selling her professional grade products at her salons and online.

Fast-forward three years and a lot of work and dedication, The Doux arrived in select Target stores nationwide in the winter of 2017 to 2018; no easy feat for an indie brand. “We are so excited to bring The Doux to the masses. It’s 20 years in the making. We listened to 20 years of feedback from actual clients from Minneapolis to Morocco. We listened to what people wanted, a salon grade, a high quality product that delivered on its promises. Helping people to manage and maintain their natural hair and celebrate their own bold, unique style is what the last 25 years of my professional life has been about,” Maya Smith shares.

The Doux also redesigned its packaging, with the intention to disrupt the category. Maya did all the of the package design herself bold with bright colors, which is the opposite of the more subdued look you see on the shelves currently. “I’m a fan of 90’s rap so I wanted to incorporate lyrics and titles in the packaging,” adds Smith. With titles such as Bonita Afro Balm, Mousse Def, Sucka Free, Fresh Rinse, and The Light, The Doux will most definitely catch the eyes of Millennials and Gen X’ers alike.

The Doux is now available at select Target stores and online at TheDoux.com

Shampoo and Conditioner 

*SUCKA FREE™ Moisturizing Shampoo, *FRESH RINSE™ Conditioner

Sulphate & Paraben-free Shampoo and Conditioning Duo with Shea Butter & Sea Silk. A gentle cleansing system for thick, dry, or color-treated hair. Ultra-hydrating conditioner has an amazing slip for easy detangling. Sea silk smooths the cuticle, leaving hair frizz-free and full of body. MSRP: $12.99 each.

Stylers:

*BONITA AFRO BALM™ Shine Enhancing Texture Cream Delivers shine and manageability for pixies, Afro’s, tapered cuts, and twist/braid/coil sets. Certified organic botanicals, alcohol & paraben free. MSRP: $15.99.

*MOUSSE DEF™ Texture Foam Non-flaking mousse gives definition to curly styles without stiffness, cloudiness, or crunch. Soy proteins and natural humectants make this humidity-resistant styling aid ideal for thermal styling as well. MSRP: $14.99

*THE LIGHT™ Shine Mist Preserves color and protects hair from heat styling. Reduces drying time and delivers weightless shine to finished looks. Adds natural luster to natural styles. Infused with Black Cacao, Passion Fruit, and Palm Oil. MSRP: $14.99.

The Doux is now available at select Target stores and online at TheDoux.com

#NYFW HAIR: HOW TO from Narciso Rodriguez and Dyson Hair Dryer

Yesterday, hairstylist James Pecis used the Dyson Supersonic hair dryer ($399.99) to style the hair of top models at this NYFW‘s Narciso Rodriguez show.

Here’s a breakdown of how to get this look using the Dyson Supersonic, NYFW‘s “must-have” accessory backstage. 

HOW TO (By James Pecis for Narciso Rodriguez)

  • Each girl will be addressed separately. There will be many girls with textured and different levels of curls.
  • After applying moisture crème, scrunch the hair trying to encourage natural movement and texture.
  • Next, use the Dyson Supersonic Diffuser to heat the hair and dry the hair without disturbing the hair and creating frizz.
  • For straighter texture, blow out the hair smoothly to polish the hair before using the curling tong to give it a slight “s” wave.

Products That Make Keeping Your Beauty Resolutions a Snap

The new year brings an itch for a fresh start and renewed resolutions, including revamping one’s beauty routine!

Featured Photo from Kim Kardashian West Instagram

While a large population finds it difficult to uphold their new year’s list, planning to make simple tweaks and minor improvements in your skincare regimen will help ensure your goals are a snap to maintain all year-long.

      

CREATE EFFICIENCIES IN YOUR REGIMEN WITH MULTI-TASKING PRODUCTS. RoC® RETINOL CORREXION® MAX Daily Hydration Crème is a dual-benefit cream, crafted with the maximum level of RoC® retinol and a 24-hour moisturizing formula to deliver ultimate hydration and improve the overall appearance of skin in just one week.

$24.97 at Walmart.com

 

 

MASTER THE ART OF LAYERING SCENTS. Le Petit Marseillais™, the #1 body wash brand in France, can uplift your shower with authentic scents to transport you to the South of France. Mandarin & Lime or Apricot & Hazelnut Extra Gentle Body Washes will gently moisturize and cleanse skin while setting the foundation for your daily fragrance.

$4.99 at food, drug and mass merchandisers nationwide

 

 

 

MAXIMIZE YOUR RECHARGE TIME. Clean & Clear® Night Relaxing® Jelly Eye Sheet Mask and Detox Clay Mask can help replenish and re-energize your skin after a long day. The Jelly Eye Sheet Mask, a Hydrogel eye mask, replenishes skin and targets the eye area where stress can show. The Detox Clay Mask is an intensive treatment to remove dirt, oil and impurities from skin.

Individual cost: $2.50 & $3.97 at Amazon.com

 

GLOW FROM HEAD TO TOE. The #1 best-selling radiance-boosting facial care collection from Aveeno® is now available for your body! The Positively Radiant® Body Lotion is formulated with Total Soy Complex and infused with light-reflecting minerals to help instantly transform dry, dull skin. Rich emollients lock in moisture for a full 24 hours leaving skin softer and smoother.

$8.77 at Walmart.com

BOOST YOUR ROUTINE. Neutrogena® Hydro Boost line has a new addition – the Neutrogena® Hydro Boost Multivitamin Booster! This serum is designed to revitalize and brighten dull, tired skin. It instantly quenches dry skin while helping to improve its moisture barrier against reoccurring dryness for hydrated, suppleskin that glows. For best results, use serum after cleansing and before moisturizing, or simply add it to your favorite face moisturizer. 

$18.99 at Neutrogena.com

 

GO BEYOND CLEAN, PURIFY. The new Neutrogena® Deep Clean® Purifying Clay Cleanser & Mask is a two-in-one facial cleanser and face mask that targets 100% of impurities, while helping to preserve skin’s essential moisture. Formulated with salicylic acid, this face mask unclogs pores by drawing out trapped dirt, oil, and makeup that can cause breakouts for healthy-looking skin. 

$8.49 at Neutrogena.com

Talk of Alabama Lifestyle Segment: Pantone’s Color Of the Year Beauty Products

On Tuesday, January 9, 2018 I had the opportunity to host a Lifestyle Segment with Talk of Alabama, ABC 33/40 highlighting Pantone’s Color Of the Year Beauty Products.

The hot new shade Ultra Violet will be showcased in the retail and fashion industry.  It’s said to communicate originality and visionary thinking!

This color can be incorporated into our everyday lives with the use of a few products.

  • Brighten up your bathroom with ultra violet accents – toothbrushes and soaps make a fun statement without overdoing it on purple décor.
  • Swipe on a statement violet eyeliner or shadow – Products: L’Oreal Eyeshadow or Hard Candy Eye Liner
  • Reach for purple-toned hair products to brighten your locks. Purple-based shampoos tone colored hair, but even if you have dark hair, purple packaged bottles make a statement – Products: It’s a 10 Silk Express Miracle Silk Leave-In

Hair: 

It’s a 10 Silk Miracle Leave-In

Goody Gel Handle Round Brush

Face:

Hard Candy Lipstick Shade Thunder

Hard Candy Take Me Out Liner

L’Oreal MATTE-Gic Lipstick

Nails:

Sally Hansen Rock Bottom

Take a look at the segment clip here:  Talk of Alabama 01/09/2018

Golden Globes Hair: Lily James and Vanessa Hudgens #YourHairTalksMakeaStatement

Lily James’ hair made a romantic statement last night for the 2018 Golden Globes. 

Inspiration: Gregory was inspired by Lily’s statement-making, black Valentino gown to create a soft and graceful updo that compliments the ruffled neckline and low back.

Step-by-step:

  • Starting with damp hair, spray John Frieda Luxurious Volume Full Hydration Leave-In Detangling Mist on the ends to nourish, detangle and prep the hair
  • Then, apply a golf ball-sized amount of John Frieda Luxurious Volume Perfectly Full Mousse to the crown and to the root of the hair to help create lasting body
  • Next, blow dry the hair with a large, round hairbrush to further add fullness. Once the hair is dry, use a flat iron to create a natural looking wave
  • After waving the hair, spray John Frieda Luxurious Volume Volume Refresh Dry Shampoo through the lengths of hair to add a soft texture
  • Then, apply a pearl-sized amount of John Frieda Secret Weapon Touch-Up Crème through the ends of the hair to add shine and definition
  • Leave a few wisps of hair out around the face and tie the rest of the hair low at the nape of the head. Split the ponytail in half and tie a knot fastening the ends loosely so it has a soft, romantic feeling
  • Lastly, use John Frieda Luxurious Volume Forever Full Hairspray to lock in the style
  • As a final touch, add a gold stone hair pin to the knot

@JohnFriedaUS

#YourHairTalksMakeAStatement 

Vanessa Hudgens Instagram Photo

Celebrity Hairstylist Chad Wood styles Vanessa Hudgens using John Frieda Hair Care for the 2018 Golden Globes InStyle Viewing Party 

Last night, Vanessa Hudgens’ hair made a classic and trendy statement with a fringe bob – a hairstyle that’s already a top hair trend for 2018.

Inspiration: Chad was inspired by the ultimate French girl bob.

Step-by-step:

  • Start by spraying John Frieda Frizz Ease 3-Day Straight Flat Iron Spray from the mid-shaft through the ends of the hair to help seal in a long-lasting straight, smooth style
  • Next, lightly spray John Frieda Luxurious Volume Root Booster Blow Dry Lotion to the roots to give the hair volume and hold
  • Then, starting with the back sections, blow dry the hair smooth using a round brush
  • Once the hair is completely dry, use a flat iron to give extra polish and shine
  • Apply John Frieda Frizz Ease Secret Weapon Touch-Up Crème on the ends and a small amount on the fringe to accomplish a lived-in look
  • To finish, spray John Frieda Frizz Ease Moisture Barrier Hairspray 

@JohnFriedaUS

#YourHairTalksMakeAStatement 

Talk of Alabama Lifestyle Segment: New Year, New You Beauty Must-Haves

Monday marks the official beginning of the new year!  Everyone’s setting goals and changing their beauty regimen.

I hosted a Lifestyle Segment on Talk of Alabama – ABC 3340; themed “New Year, New You” sharing beauty advice through the use of hair care products.

A few of the tips shared on-air included applying Root Touch-Up, Clip-In Hair Extensions, and It’s a 10 Haircare Products.  This was a fun segment and to showcase the hair extensions I wore a human hair color strip.  Details about the segment included:

Use a Root Touch-Up Marker to cover gray roots without a permanent chemical process.

Insert colored extensions from Hairdo USA for a glamorous hair style without committing to an entirely new hue.  Don’t forget to use a wrap around pony for quick star-worthy style!

It’s a 10 Haircare products are holiday and salon-worth products that can be used at-home.  This product line is a celebrity favorite amongst Gabrielle Union and Gwen Stephani.  The products can be used on all hair types while protecting, smooths, and conditions. This product can even be used on kids and pets! There’s also something for the men in our life!  He’s a 10 Miracle Pliable Paste and 3-in-1 Shampoo/Conditioner/Body Treatment: He’ll love these versatile stylers that glide easily through hair and body with zero sticky residue and a clean feel. These grooming essentials will save men money and time.

Hair:

Root Touch-Up Marker

Human Hair Color Strip

Long Wave Pony

French Braid Band

It’s a 10 Haircare

Hairdo How to Tips and Videos:

BEST HAIR TIPS FOR GIRLS WITH NATURAL CURLS International Stylist and Curl Master Creator of The Doux Gets Real About Real Hair

People with wavy or curly hair are always looking for new products, tips and tricks to lock in their desired look. Whether they want to blow it straight, create looser curls or maximize their tighter coils, Maya Smith, Celebrity Hair Stylist, salon owner and creator of The Doux, the “Indie” haircare line with cult following which arrives at Target this month, is truly the master. Here she shares her best tips for girls with curls who want to revel in their natural hair and create a style they love.

Understand the battle between oil and moisture.

The first thing people must understand is that there are opposite things going on at the same time. “Due to the shape of curly haired strands, the hair tends to be under moisturized. On the other hand, the curly haired scalp can get very oily. Managing these opposite demands is the struggle of girls who wish to keep their curls. The key here is knowing how best to address both,” explains Maya who led the movement for women to transition from relaxers to natural curls.

Be gentle when washing curly hair.

According to Maya, kinky, thick, coiled textures tend to appear “tough” and strong enough to withstand heavy manipulation. “In my experience, these hair types are actually the most delicate, and should be handled with care, she recommends.”

Step One: Pick your products wisely.

Maya applied over 2 decades of research and development based on working knowledge of hair texture and listening to what people wanted. “I created The Doux™ SUCKA FREE Moisturizing Shampoo and FRESH RINSE Moisturizing Conditioner as the one-two step that delivers both deep cleaning plus exceptional nourishment necessary for styling.” It’s now available in Target stores and the full product line is available online at www.thedoux.com.

 

Step Two: Prep for shampoo.

Maya’s professional instructions for curl mastery begins with rinsing hair thoroughly with water for a minimum of 30 seconds. “This helps to eliminate any water-soluble product buildup, such as hair gel or heat protectant. It also helps you save shampoo! Assuming you’re shampooing in the shower, letting the water run over the hair in a downward motion helps prevent further tangling, and allows the hair shaft to swell and the curl pattern to fully rebound.” For those with extremely thick hair, Maya suggests separating hair into 4 sections prior to wetting the hair for increased manageability.

Once the shampoo is applied, Maya recommends light manipulation at the scalp, going from the crown of the head to the nape of the neck. “Squishing” the hair up toward the scalp is a no-no. “Shampooing this way can cause unforgivable tangling and matting. I recommend repeating the shampooing process at least once.”

Step Three: Condition and comb through like a pro. 

If your scalp was properly shampooed, conditioning is easy. “This time, you’re focusing on your thirsty ends first, working upward toward the scalp. Gently detangle with a wide-toothed comb or detangling brush (our favorite is Felicia Leatherwood’s “Brush with the Best” detangling brush) before rinsing, starting at the ends, working up toward to the roots. Remember to rinse with cool water which snaps cuticles shut, locks in moisture, makes your hair shinier and reduces frizz.”

When it comes to “co-washing” or “conditioner washing” Maya equates the popular trend to washing your clothes with fabric softener. “In my experience, co-washing causes build-up on the hair, coating the cuticle and impairing the hair’s natural ability to absorb water. Oils, waxes, and product residue harden on the hair shaft, making it more brittle and less porous over time. When the hair can no longer effectively absorb water, the elasticity of the hair is compromised, leaving the hair “crunchy” and stiff, where it is more likely to break. The result is hair that feels dry and brittle, no matter what product you use to moisturize it,” explains Maya.

One of the things Maya Smith and her team of stylists are known for is their ability to restore hundreds of their clients’ curls, simply by getting them to trade in the co-wash for a gentle, pH-balanced moisturizing shampoo, like The Doux’s SUCKA FREE which properly cleanses hair of product residue. “Once you have the hair thoroughly clean it “drinks” up the necessary amount of moisture, and returns to its natural softness,” Maya clarifies.

Avoid alcohol and kick the crunch to the curb.

Styling products high in alcohol give curls a crunchy feel.  They suck up every last bit of moisture.  Hair spray tends to contain the most alcohol, while gels, mousses and anything that provides hold or lift come in second. “I recommend water-soluble gels that don’t feel sticky on your skin, and aerated mousses or foams that resemble beaten egg whites, to give hair fullness, control, and non-brittle curls,” Maya says.

She adds that she created The Doux so it can be used on hair that is worn curly or straight. “Our clients purchase one set of products, and apply them differently to achieve the style they want. If you’re rocking curly hair today, you’re using The Doux’s Mousse Def and Bonita Afro Balm for softness and definition, and The Light for shine. If you’re wearing a blowout, you’re still using the same products, but applying them less liberally, and using the shine mist as a heat protectant. It’s super simple and easy to follow once you’ve seen the results each of them deliver,” Maya explains.

Blow-Dry with a diffuser or hooded dryer.

Maya’s first choice for curly styles is to air dry. “If you don’t have the time to air dry then dry with a diffuser or hooded dryer on a low heat setting.  A regular blow dryer nozzle disrupts the curl pattern and focuses hot air on one small section at a time while a diffuser, dries curls evenly for a full, uniform look,” she explains.

Maya recommends always applying a heat-protecting product, then flipping your head upside down using a diffuser at the roots and mid-length making sure to dry the area completely to lock in volume. “It’s important to leave the ends for last, and leave them only semi-dry. Air drying the ends is your best option.”

Care for the curls you were born with!

 

About Maya Smith:

Maya Smith is an International Master Stylist and Founder of The Doux Salon and haircare line now available in Target. With over two decades of styling experience Maya dedicated two decades to cracking the code on curl care, maintenance and expert styling. When it comes to caring for one’s natural hair and styling it, Maya is the best there is.

 

While still in high school, Maya got her hair cutting license and graduated from beauty school. Soon after graduating high school, Maya began following her passion and worked as an assistant for celebrity stylist Tracy Johnson. She learned from Johnson and progressed as a hair stylist for celebrities and entertainers. Years later the military wife would relocate to Germany, where Maya opened up her first salon The HoneyComb, a mecca for textured hair care for women from all over Europe, The UK, and as far as Africa. Maya’s unique system of textured hair styling sparked the development of The DOUX® haircare products, first launched overseas, and distributed throughout Germany, France, Italy, and the Netherlands. 

 

Currently, Maya leads a carefully selected team of stylists at The DOUX® Salon in Macon, Georgia and on Christmas Eve 2017, celebrated the arrival of The DOUX® in Target stores nationwide. Maya Smith, wife, mom of 5 and savvy business woman is an example not just for women of color but for all women who believe their gifts can impact the world, striving for entrepreneurial endeavors with grace, ease and hustle.

Fall Back in Love with Your Hair with Cuvée Beauty

When the seasons start to change so does our desire to give ourselves a fresh new look and Cuvée Beauty has a few products that will keep your hair looking fresh and magnificent every day this Fall!
To help with the upkeep of freshly dyed hair, Cuvée Beauty’s Shampoo was created for daily use and is free of sulfates and parabens making it safe for color treated hair. This luxurious cleanser gently lathers to fortify and revitalize hair while creating shine. It is also infused with nutrients and protective anti-oxidants that will leave hair feeling clean and refreshed while delivering a shiny, vibrant finish.

Get it now at CuveeBeauty.com for $38

While using the shampoo, make sure to pair it with Cuvée Beauty’s Conditioner, a concentrated daily restorative treatment infused with a formula that leaves hair feeling soft, but also creating an impressive shine. The conditioner’s ingredients will help repair overworked strands and increase manageability while adding weightless hydration. Along with being able to protect color and chemically treated hair, this conditioner will renew and protect against daily wear and tear.

Get it now at CuveeBeauty.com for $38

If you’re heading somewhere this Fall, Cuvée Beauty has you covered with their limited edition, Everyday Essence Travel Kit. These kits are filled with three deluxe travel size products that will give any girl on the go the full Cuvée Beauty experience! Using the foundational steps for hair care, this kit includes Shampoo, Conditioner, and the Protective Treatment, which are all sulfate-free, paraben-free, and cruelty free! All of these products contain the Cuvée Complex, that incorporates luxurious ingredients like champagne, white truffle, and platinum, to create a one of a kind formula that repairs and strengthens for lush and shiny hair. These travel kits also provide new tips and tricks to help give you amazing results no matter where in the world your travels take you!

Get it now at CuveeBeauty.com for $30