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Essence Festival /

ESSENCE AND FREEFORM ANNOUNCE “GROWN-ISH AND BROKE”, STUDENT LOAN PAYOUT OPPORTUNITY

ESSENCE, the number one media, technology, and commerce company serving Black women, and Freeform, Walt Disney Television’s young adult television network, announce the launch of grown-ish and Broke—a debt payout program for students with undergraduate and student loans. ESSENCE and Freeform launched this innovative program to give students a financial head start so that they can focus on their future. Student loan debt is now the second-highest consumer debt category, with more than 45 million borrowers owing nearly $1.6 trillion in the United States and nearly 85% of Black bachelor’s degree recipients carrying student debt.

Submissions for grown-ish and Broke will be accepted from February 20-April 30th. Entrants should upload a: 60-second video or 300-word essay detailing how paying off their loans would be a dream come true. Award categories include a grand prize up to $75,000; first prize up to $50,000; and second prize up to $25,000.  In addition, all winners will receive an amazing trip with a guest to the 2020 ESSENCE Festival of Culture in New Orleans (July 3-5).

Currently airing on THURSDAYS AT 8 P.M. (ET)/(PT) on Freeform, the junior year season of grown-ish follows the gang as they return as confident, eager and seasoned upper-classmen. With new living dynamics, shocking life changes, daunting repercussions, and reality kicking in, they quickly realize that they have been mistaken about the disillusionment of adulthood. The series continues to dive into challenges facing real-life students including student loans, work/life balance, mental health, self-care, and of course, messy breakups.

“The ESSENCE and Freeform grown-ish and Broke partnership is helping to raise awareness of the serious issue of student loan debt that affects so many people—especially within the Black community,” said Michelle Ebanks, CEO of ESSENCE Communications, Inc. “It is critical that more opportunities and programs that address the alleviation of this financial hardship be created so that our next generation can focus on making their dreams come true.”

“As ‘grown-ish’ continues to dive into these relatable topics on the show, we’re so excited to be able to help bring a small contribution to those facing them in real-life,” said Jamila Hunter, SVP, Current Series and Alternative Programming, Freeform. “We hope that ‘grown-ish’ fans and students everywhere will find this opportunity as a way to kickstart their futures, with the help of our partners at ESSENCE.”

The topic of student debt will be a featured storyline in an upcoming episode of “grown-ish” airing THURSDAY, FEBRUARY 20 (8:00 P.M. EST), as one of the show’s characters, Aaron, played by Trevor Jackson, comes face-to-face with his looming student loans.

For more details on how to enter, visit Essence.com/grownish.

Freeform’s “grown-ish” is produced by ABC Signature Studios, a part of Disney Television Studios, and executive produced by Kenya Barris, Julie Bean, Jenifer Rice-Genzuk Henry, Craig Doyle, Anthony Anderson, Laurence Fishburne, Helen Sugland and E. Brian Dobbins. In the 2019/20 TV season to-date, grown-ish ranks as the #1 live action cable comedy series among women 18-34 and women 18-49. “grown-ish” is also the #1 live action cable comedy series of the season to-date among African American adults 18-34 and adults 18-49.

ABOUT FREEFORM

Freeform connects to audiences with bold original programming and immersive social engagement that moves the cultural conversation a little forward. As Walt Disney Television’s young adult television network, Freeform channels the force and momentum of its audience in its quest for progress with authentic, groundbreaking original series such as “grown-ish,” “The Bold Type,” “Good Trouble,” “Siren,” “Party of Five,” “Motherland: Fort Salem” and “Everything’s Gonna Be Okay.” The network also programs tentpole events such as “31 Nights of Halloween,” “Kick Off to Christmas” and “25 Days of Christmas.”

Source: The Nielsen Company, Live+7 Day U.S. Program Ratings for linear TV; grown-ish S3 premiere on 1/16/20; cable series ranks based on 9/30/19-1/26/20.  Total viewership (linear and digital) based on internal multiplatform ratings (1/16-1/23/20).

 

ABOUT ESSENCE COMMUNICATIONS INC. 

Essence Communications is the number one media, technology and commerce company dedicated to Black women and inspires a global audience of more than 20.2 million through diverse storytelling and immersive original content. With a multi-platform presence in publishing, experiential and online, ESSENCE encompasses its signature magazine; digital, video and social platforms; television specials; books; as well as live events, including Black Women in Music, Black Women in Hollywood, Street Style and the ESSENCE Festival. Essence Communications is owned by Essence Ventures, an independent Black-owned consumer technology company focused on merging content, community and commerce to meet the evolving cultural and lifestyle needs of people of color.

Beauty /

Sally Beauty’s Search for Inaugural #SallyCrew Continues, and the Competition is Fierce

Sally Beauty Holdings, Inc. (NYSE: SBH) has entered the next phase of its nationwide search for the first-ever #SallyCrew. Participating influencers will share a video on Instagram between February 17 and March 13, detailing why they are the perfect fit to represent Sally Beauty as an official brand ambassador. Beauty enthusiasts are encouraged to shout out their favorite influencers on Instagram using the hashtags #SallyCrew and #SallyBeauty. Sally will then select 25 semi-finalists from the 1,157 applicant submissions received. The inaugural #SallyCrew members will be announced in May 2020.

“Encouraging self-expression and inspiring at-home pros are at the core of the new Sally Beauty. For these Instagram videos, we encourage influencers to show us how they embody our new mission to help consumers ‘Unleash their PROtential,'” said Carolyne Guss, group vice president of marketing at Sally Beauty. “We’re excited to see how these content creators engage their followers to secure one of the coveted positions.”

Once the 25 semi-finalists are selected, they will promote special category products on their social platforms to showcase how they can bring the “power of pro” to their followers. Fans will be able to support their favorite semi-finalists by voting, in addition to shopping their curated product picks at sallybeauty.com.

Sally Beauty’s search for inaugural #SallyCrew continues.

The ultimate #SallyCrew will comprise experts in the categories of hair color, hair care, textured hair care, cosmetics, and nails. Each will receive a contract worth up to $150,000, which includes professional business coaching, access to free products prior to public launch, spokesperson opportunities with the brand and more. A strong candidate embodies the “Unleash Your PROtential” motto by using knowledge of the beauty industry to offer inspiration and instill confidence in Sally customers to achieve professional results at home.

Fans can vote for their favorite influencers by following the hashtag #SallyCrew, which will be featured at www.sallybeauty.com/sallycrew.

 

About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. (NYSE: SBH) is an international specialty retailer and distributor of professional beauty supplies with revenues of approximately $3.9 billion annually. Through the Sally Beauty Supply and Beauty Systems Group businesses, the Company sells and distributes through 5,089 stores, including 179 franchised units, and has operations throughout the United States, Puerto Rico, Canada, Mexico, Chile, Peru, the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain, and Germany. Sally Beauty Supply stores offer up to 8,000 products for hair color, haircare, skincare, and nails through proprietary brands such as Ion®, Generic Value Products®, Beyond the Zone® and Silk Elements® as well as professional lines such as Wella®, Clairol®, OPI®, Conair®, and Hot Shot Tools®. Beauty Systems Group stores, branded as Cosmo Prof® or Armstrong McCall® stores, along with its outside sales consultants, sell up to 10,500 professionally branded products including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico®, and CHI®, intended for use in salons and for resale by salons to retail consumers. For more information about Sally Beauty Holdings, Inc., please visit https://www.sallybeautyholdings.com/.

Accessories /

Style 101: Dress According To Your Profession #OOTD or #WIW

As a creative professional, I am often called into meetings that require a stylish flair.  Long gone are the days of wearing the boring, basic black suit.  In this day and age, women are seen wearing pink pencil skirts and vinyl pointy heels.

Back to the post!  I was scheduled for a consultation and needed an upbeat look.  One way to achieve a fashionable but yet professional outfit is to pair traditional clothing pieces with an on-trend pattern or accessory.  For example, wear a striped blazer with a lace camisole.

In the look below, I’m wearing a leopard button-down blouse, high-waisted dress pants, and denim jacket.  To elevate this outfit, I wore my favorite tassel earrings.

Style 101:  Dress according to your individualized profession!

A few additional stylish business dress tips include:

  1.  Wear a wrap dress.
  2.  Select blazers in bold colors or neutral tones such as camel or red.
  3. Purchase a crisp white shirt but select various styles such as puff sleeves.
  4. Great professional accessories include wearing a logo belt or a vintage scarf.
  5. Keep up with the time by wearing a statement watch.

Denim Jacket:  America’s Consignment and Thrift | Leopard Shirt & Tassel Earrings:  Express | Crossbody Handbag:  Louis Vuitton similar

If you like this post click here:  TENTH STREET TRIPOLI FISHERMAN HAT: CASUAL SHOPPING OUTFIT

 

Accessories /

February Fab Finds Checklist: Pastel Suits, Asymmetrical Shawl, Plaid Dress, and Leather Pants

Real fashion starts on the streets.  To better explain, there’s something about a woman that can mix pieces in her closet and create a magazine-worthy look.

Having a great sense of style doesn’t require an endless bank account.  It’s merely training the eye to select quality clothing and accessories.

Die-hard fashionista’s share endless wardrobe inspiration on both Instagram and Pinterest.

Entertainment /

ESSENCE CONTINUES ITS 50TH ANNIVERSARY CELEBRATION WITH THE ANNOUNCEMENT OF GRAMMY-AWARD WINNING MEGASTAR AND FIRST-TIME FESTIVAL PERFORMER BRUNO MARS

ESSENCE, the number one media, technology and commerce company dedicated to Black women globally, is continuing the year-long celebration of its 50th anniversary with the announcement of GRAMMY-award winning artists Bruno Mars and Janet Jackson as mainstage headliners for the 2020 ESSENCE Festival of Culture™ presented by Coca-Cola. This will be the first-ever ESSENCE Festival appearance and the only 2020 U.S. festival performance for Mars, a celebrated singer, songwriter, producer and musician who has sold over 200 million singles worldwide. Jackson’s performance will mark her third appearance at the Festival, which will take place during her newly-announced Black Diamond World Tour.

“This is a milestone year for ESSENCE and our community as we celebrate 50 years of creating opportunities for our culture to shine and the role of Black women in making it possible for us to do what no other brand has done,” said Michelle Ebanks, CEO of ESSENCE Communications, Inc. “To be able to say that at 50 years, we are Black-owned, diversified across media, technology, commerce and live events, and impacting our culture in new and even deeper ways than ever before is a blessing – and one that comes with a tremendous responsibility to our community to continue to evolve, innovate and transform. That remains our focus and commitment as we work to ensure that we are here serving Black women deeply and advancing Black culture, economic ownership and inclusion globally for the next 50 years.”

Ebanks continued, “In this celebration year, ESSENCE could not be more excited to welcome Bruno Mars for the first time and to have Janet Jackson return to headline the mainstage during the 2020 ESSENCE Festival of Culture. These two powerhouses, along with our robust slate of programming, performances and tributes, will continue our legacy of cultural excellence and dynamic, only-at-ESSENCE experiences that excite, elevate and inspire. To Bruno, Janet and all our ESSENCE Festival artists we say, ‘Welcome home.’”

As the world’s largest cultural, music, entertainment and empowerment experience and the global epicenter of Black culture, the ESSENCE Festival of Culture has created a home for Black artists and communities around the world for 26 years and routinely attracts more than half a million international attendees over July 4th weekend. In honor of the brand’s 50th anniversary and marking one day for each decade, the Festival will be extended for the first time from three

days to five days and will take place July 1-5 in New Orleans, LA.  This year’s theme, “Own Our Power,” will be at the center of performances, conversations and activations that span arts, entertainment, music, beauty, fashion, technology, film, food, wellness, advocacy, civic engagement, entrepreneurship and economic empowerment.

The Festival’s three-night concert series at the Louisiana Superdome—featuring an eclectic global mix of R&B, Hip-Hop, Reggaeton, Afrobeats and more—includes:

Mainstage:

Bruno Mars, Janet Jackson (headliners); Ari Lennox; Janelle Monae; Patti LaBelle; Raphael Saadiq (Performing songs across his entire career from Tony! Toni! Tone! through his solo albums, including Jimmy Lee); Estelle Presents Reggae & Afrobeats Link Up featuring Afro B, Chronnix, Elephant Man, Kranium, Max Glazer, Maxi Priest, Shenseea and more; Summer Walker; Swizz Beatz Presents In the Zone featuring guest artists; and more. Hosted by Loni Love. Music by D-Nice. In addition, the Mainstage will feature rousing tributes to music icons each night, including a special anniversary celebration on July 4th. 

 

Superlounges:

Casmé, D Smoke; Demi Grace; Doug E. Fresh Presents The Real Hip-Hop and R&B Party; Elah Hale; Goldlink; Jac Ross; Jamesdavis; Jidenna; June’s Diary; Kiana Lede; Kitty Cash; Leikeli47; Masego; Mr Eazi; Oswin Benjamin; Rapsody; Saweetie; SiR; Smino; Stokley; Tamia; Tank and the Bangas; Teamarrr; The New Respects; Umi.

Weekend ticket packages are on sale now with prices starting at $180. For information about ticket sales, accommodations recently launched exhibitor applications and VIP travel packages,  and the latest news about the ESSENCE Festival of Culture,  visit Essence.com/festival. Join the festival community: Follow us on Twitter @essencefest #EssenceFest and become a fan of Festival on Facebook.

Sponsors for the 2020 ESSENCE Festival of Culture™ include Coca-Cola and State Farm. The ESSENCE Festival is produced by ESSENCE Communications, Inc.

 

Additional details for ESSENCE 50th Anniversary celebration activities throughout the year will be announced soon.

 

Fashion /

Bridal Style: Wedding Dress Shopping Do’s and Don’ts

A wedding is one of the most important events for any woman across the world. It’s the culmination of an important relationship after potentially many years of anticipation. You’ve probably pictured yourself walking down the aisle since you were young, and now that the day is near, you want to look your best.

Featured Photo from Martha Stewart Weddings

While you can theme the wedding however you and your partner would like, what matters more is choosing a dress that not only looks beautiful but also has quality put into it. For those who feel confused or overwhelmed by browsing through the multitude of styles and assortment of wedding dress, here are some do’s and don’ts you should follow when you’re shopping:

Do’s:

Go to Wedding Dress Specialty Shops

While you might have a small group of local dress shops in mind, this is the time to expand your horizons. Don’t try to pass off a dress that’s not specifically intended for weddings on your big day. Some local stores probably won’t have huge selection of wedding dress styles available, so it’s best to find shops that specialize in gowns made how you envision them. These specialty stores are usually found in larger cities or malls. If you want, you can also search for wedding dress stores online so you won’t have to be limited looking for the perfect wedding dress based on where you live.

Check Over Different Sizes

You’ll never know how well a dress will fit on you unless you’re trying out ones with slightly different sizes. While your clothes may fit you just fine with the size you usually use, a wedding dress may require a different size as its fitting requirements could work differently from that of regular clothing. Be sure that your wedding dress options are just as comfortable as they are attractive. Some wedding dresses could look gorgeous yet may be so uncomfortable that it’s not worth it.

Buy a Quality Dress

Everyone loves the adventure of finding a good bargain these days. Does this mean you should do the same with a wedding dress? While there are many great dresses on sale, they usually come with a drawback, whether it’s out of season, an awkward color, or the wrong fit. As hard as it could be to stomach paying a higher price for a dress, it’s best to use your full budget. You’ll generally get better quality, fresher styles, and nicer fabrics. To combat paying a higher price tag, you can use membership points or gift cards to get a better deal, though you shouldn’t always wait for a special sale to pop up when your wedding’s close.

Don’ts:

Shop at the Last Minute

Procrastination is never a good thing, especially when deadlines are near. This doesn’t always happen to brides and grooms, but searching for a wedding dress should be a high priority when the event’s date comes closer. Sure, it can be unpleasant when you have to go through different dresses to put on, especially if your progress seems to go nowhere. Still, it’s easier to devote time to searching for a dress without having to be buried under multiple errands. However long you want to spend searching for a wedding dress, don’t wait until the wedding’s super close, and don’t even think of rushing your way through the shops when there are only a few days left.

Changing Up Your Wedding Dress

They say that less is more, which can also apply to wedding dresses in some ways. It’s perfectly fine to change up the looks of a simple dress with extra decorations. Still, there are instances where the twists can go a little farther than they need to be — for example, wearing symbols that either clash with the aesthetics of a marriage or look inappropriate would be best to avoid. Additionally, make sure that your dress doesn’t have too much added onto it, especially if you want to avoid getting comparisons with the more ridiculous outfits of many celebrities. The beauty of a wedding dress is probably best left alone, so it’s best not to change it up too much when there’s nothing that looks wrong.

Rely on Hand-me-downs, Renting, or Borrowing from a Friend

Let’s get the first part of this “don’t” out of the way. A hand-me-down could only be recommended if it’s part of family heritage or as a gift that your mother would give you to continue growing your family’s legacy. Otherwise, avoid asking your mother or relatives if you can use their old, possibly unpreserved wedding dress. Renting a wedding dress may seem like a good idea, though you might have to pay more if it gets stained or suffers any rips. It’s best to buy a wedding dress to avoid worrying about any damage. You’ve already got so much on your mind. Finally, borrowing a wedding dress is another idea that sounds convincing on paper but not in its execution. Your friend’s wedding dress may not be your size, or its look may not be what you’re going for. Plus, everyone wants their own big day to have a unique style.

Collaborative Post

Accessories /

RCGD x TENCEL™Luxe Partner Kaitlyn Dever Arrives at Oscars Wearing Custom-Made Ethical Louis Vuitton Gown

Golden Globe and BAFTA nominee Kaitlyn Dever (Unbelievable, Booksmart) took a stand for sustainable fashion when she arrived at the Oscars® wearing a breathtaking custom-made ethical gown by Louis Vuitton as an ambassador for Suzy Amis Cameron’s Red Carpet Green Dress™ (RCGD) in collaboration with TENCEL™ Luxe. The Louis Vuitton custom-made gown is made of ethical and eco-responsible certified silk satin, embroidered with Swarovski crystals and glass beads.  This is the second consecutive year Louis Vuitton has partnered with the global change-making organization.

It is with partners like Vuitton and TENCEL™ Luxe, RCGD is able to create red carpet “moments” and make them “movements” bringing sustainable designs to the forefront of conversation and action within the fashion industry.  RCGD is a women-led global change-making organization creating red carpet “moments” to “movements” bringing sustainable designs to the forefront of conversation and action within the fashion industry. It was conceived in 2009 by Suzy Amis Cameron during the press tour for her husband, James Cameron’s film “Avatar”. In partnership with The Academy Awards®, RCGD challenges designers from around the world to deliver eco-friendly garments through a no-waste, circular economy approach, social impact consideration, fair and humane treatment of manufacturers, a clear supply chain and, importantly, materials which use a high proportion of eco-friendly and recycled materials.

Turning red carpet moments into sustainable design movements in 2020 and beyond, the organization will continue its sustainable collaborations with impact brands, educational initiatives for emerging talent, in addition to the creation of groundbreaking digital content.  Leading fashion houses Louis Vuitton, Vivienne Westwood, Armani, Elie Saab, Swarovski, Christian Siriano, Bulgari, Dunhill, and Reformation have joined the campaign to create sustainable gowns for the biggest award show in the world, The Academy Awards®. Established campaign representatives have included Naomie Harris, Olga Kurylenko, Kellan Lutz, Gina Rodriguez, Sophie Turner, Emma Roberts, Priyanka Bose, Lakeith Stanfield, Zoey Deutch, Camila Alves, Danielle Macdonald and Laura Harrier.

To qualify as a RCGD eco-conscious garment, each piece must either be made from sustainable materials, including organic, recycled or repurposed fibers. Other features include using hand-made detailing or incorporating natural dye processing, with a dedicated focus on minimal negative impact on the environment, and environmentally and socially responsible design.
 
The sustainable criteria is overseen by Good On You, a partner of RCGD. Good On You is the world’s leading rating system on ethical and sustainable fashion to assist people in making positive shopping choices–all delivered through an accessible app.

HOLLYWOOD, CALIFORNIA – FEBRUARY 09: Kaitlyn Dever arrives at the 92nd Annual Academy Awards at Hollywood and Highland on February 09, 2020 in Hollywood, California. (Photo by Steve Granitz/WireImage)
HOLLYWOOD, CALIFORNIA – FEBRUARY 09: Kaitlyn Dever attends the 92nd Annual Academy Awards at Hollywood and Highland on February 09, 2020 in Hollywood, California. (Photo by Kevin Mazur/Getty Images)
HOLLYWOOD, CALIFORNIA – FEBRUARY 09: Kaitlyn Dever attends the 92nd Annual Academy Awards at Hollywood and Highland on February 09, 2020 in Hollywood, California. (Photo by Amy Sussman/Getty Images)
Accessories /

Creating A Signature Style: Moto Jacket, Plaid Ankle Pants, and Quilted Clutch #OOTD or #WIW

The best way to determine if you made a good purchase is when you wear something multiple times.  That’s how I feel about the burgundy moto jacket seen in feature the photo.

I originally bought this jacket as part of my fall capsule wardrobe and has served as a great staple piece!

Creating A Signature Style:

My week normally ends by attending a church service with my family.  Therefore, I need a closet filled with blouses, blazers, dresses, and skirts.

After taking a test, I discovered that my signature style is considered to be chic; meaning I prefer a powerful look and sharp lines.

Understanding your personal style is one of the first steps towards looking your best.  It enables you to shop according to items that catch your eye and not necessarily what’s seen on a store mannequin.

The plaid ankle pants and v-cut mules I’m wearing are from Express.  If you follow my Instagram account, you are right, I shop there very often because they carry Petite sizes.

Remember, clothing and dress communicates your personality, mood, and attitude!

Moto Leather:  New York & Company | Handbag:  YSL Clutch Comparison | Pants:  High Waisted Plaid Ankle Pant

Do you need help in discovering your personal style?  Contact Kimberly West Styling & PR and schedule an appointment.

If you like this post, click here:  Everyday Style and Lookbook Inspiration

Fitness /

Sweat It Out: Best Workouts for When You’re Sick

With so much news about the “coronavirus” and the flu, Cat Kom, founder and lead trainer of Studio SWEAT onDemand, thought about putting together a list of exercises that people could perform, (not when having a serious illness like those strong viruses, but at least) when not feeling so well.

Being sick is never fun, but it’s even worse when you’re a devoted fitness aficionado. Feeling a little ill can mean needing a few days off, but skipping a workout could throw your routine all out of whack.

So if you’re feeling a little sniffly but still wanna get back on the fitness saddle, here are some ways you can exercise when you’re sick.

Walking or Jogging

I get it, being stuck inside isn’t fun, and lying in bed all day can actually make you feel worse. Although hitting the pavement for some sprints or going on a strenuous 10-mile hike probably isn’t a great idea, some light walking or jogging can do wonders for a cold. Even just a short 20-minute walk…

Yoga

Whether you’re in the midst of a cold or in perfect health, yoga is a go-to workout for increasing flexibility and building strength in a low-impact way. When you’re feeling a little under the weather, a nice yoga flow can help…

LISS on the Spin Bike

Love spin so much that you just can’t bear to miss a day? Us too! But sometimes, you gotta make sacrifices for your health. Although you might not be able to make it through a tough spin class, you can still get a little biking in. I recommend…

Water Aerobics

Being sick can really drain your energy, making it hard to do intense workouts, so you probably won’t be swimming laps. But you can still get in the water by doing a gentler workout like water aerobics. It’ll give you the same movements, but with a little extra help from the water holding you up… If you’re feeling worse than just a cold (we’re talking fever and chills), definitely get back in that bed and rest up. But if you do choose to get some exercise in when you’re not feeling your best, be sure to take it slow.

Missing out on a workout is no fun, especially if the alternative is cough drops and tissues.

So if you’re looking for a way to still get that group class in from the comfort of your own home, check out a 7-Day Free Trial from Studio SWEAT onDemand. Our huge library of on-demand workouts features passionate trainers and classes like TRX, HIIT, and Spin, plus low-impact workouts like yoga and Pilates. Remember, it’s all about feeling better, so make sure you listen to your body, even if that means an extra rest day… or three.