REINVENT YOUR STYLE THIS BACK-TO-SCHOOL SEASON WITH THE LATEST FASHIONS AND DORM DÉCOR FROM MACY’S

The retailer offers tremendous savings on of the moment product, fun family events,
and community outreach programs for kids of all ages.

NEW YORK, NY – (July 9, 2012) – This fall, Macy’s is bringing students stylish apparel and dorm décor, fun events and an opportunity to give back and save as kids gear up for the back-to-school season. From family-oriented activities and a charitable partnership with Reading Is Fundamental® to trend-forward product at amazing prices, Macy’s earns an “A” for back-to-school shopping this year!

“Macy’s offers all the greatest trends from colored denim to the latest graphic tees,” said Josh Saterman, Macy’s vice president and fashion director –millennial. “Color in every fabric and silhouette gives you a fresh palette and a great new look when heading back to class. It’s all about the fun details that allow you to express yourself!”

SHOP AND SAVE ON THE HOTTEST BACK-TO-SCHOOL FASHIONS AT MACY’S
From elementary school to college students, Macy’s offers a variety of promotions on must-have items that will send students off in style with the best in back-to-school shopping!

KIDS:
· $8.99 – $9.99 TEES FOR GIRLS AND BOYS
· $21.99 – $29.99 LEVIS FOR GIRLS AND BOYS
· $21.99 HELLO KITTY EMBELLISHED JEANS OR EPIC THREADS COLORED JEANS FOR GIRLS
· $10.99 GREEN DOG POLOS FOR BOYS
· 25 PERCENT OFF TOMMY HILFIGER FOR BOYS

JUNIORS
· $12.99 SCREEN PRINTED TEES
· $34.99 – $39.99 LEVIS COLORED OR PATTERNED DENIM FOR UNDER $35
· 25 PERCENT OFF MSTYLELAB TRENDS (COLOR THEORY IN JULY OR GIRLIE GRUNGE IN AUGUST)
· $12 AMERICAN RAG TANKS

YOUNG MENS:
· $12.99 GRAPHIC TEES
· $39.99 LEVIS
· $29.99 COATED DENIM FOR YOUNG MENS
· $19.99 WOVEN SHIRT FROM AMERICAN RAG
· $14.99 VARSITY TEES

MACY’S BACK-TO-SCHOOL FASHION REPORT
This fall, girls can brighten up their wardrobe in unexpected ways with vibrantly colored accessories and accents in key colors like lime, marigold, teal and fuschia. Color blocking, peplum skirts and cropped skinny pants are staples. Look for ‘90s grunge to meet girlish charm with destroyed denim and studded leather jackets by day, and softer colored lace dresses and Mary Janes by night. Girls can polish their look with timeless, British-inspired capes, tie-neck blouses and textured knits in rich earth tones, or take a walk on the wild side with tribal-inspired animal knits, faux fur, trapper hats and metallic denim. Trendsetters will take classically masculine silhouettes like Peter Pan collar shirts and give them a hint of glamour by pairing them with ultra-girly tutu skirts.

The hottest looks for guys this fall include more traditional and preppy Ivy League looks that draw inspiration from the iconic uniform of shipyard workers. Look for pea coats, Henley’s, dark-rinsed denim and lug sole boots to define the look. For the athlete, active-inspired style defines the new uniform for the season. For the trendsetter, young Hollywood has rediscovered the essence of looking the part and the vibe is defined by everything that happens once the award shows are over. Embellishment is all the rage again as studs have become a key texture, covering everything from sneakers and fedoras to leather jackets for a look that is punk meets rock-and-roll.

HEAD BACK-TO-DORM IN STYLE
For college students heading to campus this season, Macy’s is helping you put it all together with the very best in dorm décor that lets you personalize your space and express your style. Vibrant floral comforters from Teen Vogue and bold stripe bedding from Lacoste make a statement for her, while guys keep it classic with navy and plaid comforter sets from Tommy Hilfiger and Lauren by Ralph Lauren. A dorm room staple, twin extra-long sheets from Bar III ensure a cozy slumber and a great fit, while colorful towels from Charter Club avoid roommate mix-ups. For great kitchen essentials, Stax Living dinnerware collection is microwave safe and shaped for efficient stacking and storage, making it a great choice.

Ace back-to-dorm shopping this year by visiting macys.com/collegelifestyle for decorating inspiration, shopping tips and a printable check list. You can also create a personalized wish list of all the items you can’t start college without to share with family and friends on Facebook, Twitter or email, making graduation gifting a breeze. Need some help crossing items off your shopping list? Text DORM to 62297 or enter online now through July 31 for the chance to win a $500 Macy’s gift card! (Standard text messaging rates apply. For official rules, visit macys.com/collegelifestyle)

BRING THE FAMILY TOGETHER FOR EVENTS AND GIVE BACK PROGRAMS FOR THE BACK-TO-SCHOOL SEASON
Macy’s will energize the in-store experience with exciting events that will get kids ready to learn this back-to-school season:
READING IS FUNDAMENTAL® – Macy’s continues its partnership with Reading Is Fundamental (RIF) with the Be Book Smart campaign. The campaign invites Macy’s customers coast-to-coast to give $3 to help provide a book for a child in their local communities. Now through July 31, customers who make a $3 donation to RIF will receive a coupon for $10 off an in-store purchase of $50 or more, and Macy’s will donate 100 percent of every $3 ticket to RIF.

Reading Is Fundamental motivates children to read by working with them, their parents, and community members to make reading a fun and beneficial part of everyday life. RIF’s highest priority is reaching underserved children from birth to age 8. Since 2004, Macy’s has raised over $21 million to promote literacy for underprivileged children.

MACY’S 7TH ANNUAL SPELLING BEE – Kids ages 8 through 11 can join Macy’s and Reading Is Fundamental this back-to-school season to show how well they can S-P-E-L-L! Spelling Bees will take place in 27 locations beginning August 25, with valuable prizes for the local spelling champion including an iPad, a $100 Macy’s Gift Card and more.*

Visit macys.com for more information on back-to-school style and the in-store promotions and special events that will take place beginning this July.

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy’s stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy’s helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

For Macy’s media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom.
# # #

*No purchase necessary to enter or to win this contest. Employees and immediate family members of Macys and participating sponsors are not eligible. ARV of prize: $2,500. For participating Macy’s stores, rules and regulations and event updates, visit macys.com/spellingbee

Heather Hannan | Manager Media Relations | Macy’s
22 East Flagler Street | Miami, FL 33131 |
(: 305.577.6791| *:Heather.Hannan@macys.com
Like us on facebook! www.facebook.com/macys