First-Ever Virtual Festival Includes Two UNSTOPPABLE Weekends of #ESSENCEFEST

WHAT:​           ESSENCE, the leading media, technology, and commerce company serving Black women and communities, today announced new additions to its stellar line-up for the 2020 ESSENCE Festival of Culture: Unstoppable Virtual Experience Presented by Coca-Cola. Taking place June 25-28 and July 2-5 (Thursdays-Sundays) and streaming on ESSENCEStudios.com, the multi-day experience will extend to a global audience of viewers and feature virtual performances, summits, panels and more including leading musical artists, influencers and experts from around the world.

For the first time in the Festival’s 26-year history, the much-anticipated celebration – which annually draws more than 500,000 attendees and contributes almost $300 million in economic impact over July 4th weekend in New Orleans–will be produced as a fully virtual experience spanning two weekends of programming that entertain, empower, inspire, educate and mobilize. This year, in partnership with Michelle Obama’s national, nonpartisan organization, When We All Vote, ESSENCE will share voter registration and voting resources. The Festival will also include a benefit initiative to raise funds to support the critical needs and sustainability of Black and Brown entrepreneurs, micro and small businesses, and organizations focused on racial equity across the U.S. For an up-to-date artist lineup and schedule, click here.  The 2020 ESSENCE Festival is presented by Coca-Cola.  Major sponsors include Ford, McDonald’s, Walmart, My Black is Beautiful, P&G. For more information and to register, visit www.essencefestival.com.  Join the conversation via social @EssenceFest.

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WHO:​              NEWLY ANNOUNCED: First Lady Michelle Obama; Kerry Washington; Naomi Campbell; Lena Waithe; Ayesha and Stephen Curry; Rev. Al Sharpton; Marc Morial; Tamika Mallory; Tarana Burke; Jon Batiste; Chronixx; Michaela Coel; Wyclef; Iyanla Vanzant; Sarah Jessica Parker; Iman Shumpert & Teyana Taylor. PLUS: Marco Borges; Jemele Hill; Misa Hylton; Jeanette Jenkins; MC LyteJodie Patterson; Michael Jai White & Gillian White; Ebonie K. Williams; and many more.

Previously announced performers include:

Headliner Bruno Mars plus: Amanda Black, Andra Day, Bell Biv Devoe (“BBD”), Burna Boy, Common, D-Nice, Damian Marley, Diamond Platnumz, Doug E. Fresh, Elephant Man, Estelle, India.Arie, John Legend, Ledisi, NAS, Patti LaBelle, Raphael Saadiq, Rapsody, Sauti Sol, Shaggy, Swizz Beatz, and more, hosted by Loni Love.  Leading a special tribute to the city of New Orleans will be Mayor LaToya Cantrell, PJ Morton, Big Freedia, Irma Thomas, Tank and The Bangas and Big 6 Brass Band.  Also, featured in the popular Sunday gospel Get Lifted celebration are Anita Wilson, Bri Babineaux, Erica Campbell, Fred Hammond, Greater Sound of Greater St. Stephen FGBC, Jonathan McReynolds, Kierra Sheard, Kirk Franklin, Koryn Hawthorne, Marvin Sapp, Tamela Mann, The Clark Sisters, The Walls Group, Tye Tribbett, and more, along with Sunday sermons from Bishop Paul S. Morton and Bishop T.D. Jakes.

Other culture-leaders and influencers raising their voices to speak include New Orleans, LA, Mayor LaToya Cantrell; Atlanta, GA, Mayor Keisha Lance Bottoms; Chicago, IL, Mayor Lori Lightfoot; Washington, D.C., Mayor Muriel Bowser; Ferguson, MO, Mayor-Elect Ella Jones; San Francisco, CA, Mayor London Breed; Don Lemon; Ryan Michelle Bathe; Kirk and Tammy Franklin; Lori Harvey; Ryan Destiny; Lexi Underwood; Egypt Sherrod; Lisa Nichols; Master P.; Shaun T.; Tabitha Brown and more.

*Artists and schedules are subject to change.

 

WEEK 1 (6/25-6/28):

STATEMENT ON THE 2020 ESSENCE FESTIVAL OF CULTURE

“We know that we are all focused on the health of ourselves, our loved ones, and our communities, and with 16 weeks until the scheduled 2020 ESSENCE Festival of Culture, we wanted to provide an update to our community and partners regarding our plans in light of coronavirus/COVID-19.

Our first priority will always be the safety and well-being of our Festival-goers and everyone who contributes to making the Essence Festival of Culture such an enriching, entertaining and incredible experience, and we will continue to evaluate the situation and use all available resources and intelligence to that end.  We are closely monitoring the unfolding developments and updated information from the World Health Organization (WHO), Centers for Disease Control and Prevention (CDC), public health agencies and our partners in the City of New Orleans and State of Louisiana. 

Based on the latest information, including increasing public health interventions and measures being implemented domestically and internationally, and the considerable amount of time to assess and respond to developments between now and July, we are planning to proceed with the 2020 ESSENCE Festival of Culture as currently scheduled, July 1-5 in New Orleans.  Still, as a precautionary and proactive measure and with health as the foremost consideration, we are also identifying and securing alternate dates to ensure that we can adjust as quickly and seamlessly as possible in the event that circumstances require.  Should that happen, we will honor all tickets sold for prior scheduled dates.

In the meantime, we are excited to share more about our daytime empowerment programming and our nighttime concert line-up — including headliners Bruno Mars and Janet Jackson — as we celebrate the 50th Anniversary of ESSENCE and look forward to seeing everyone in July.

‘ESSENCE is a multi-cultural, multi-generational treasure in the City of New Orleans and this year, with the return to Ghana, we’ve come full circle,” said Mayor LaToya Cantrell, Mayor of New Orleans.  ‘However, with the commemoration of our past, we must lean on wisdom and sound judgement to shape our future.  Public health and public safety will always remain top priorities.  As we continue to monitor the spread of COVID-19, know that we are taking every precaution to operate in the best interest of the attendees who make ESSENCE what it is.’

ESSENCE will continue to provide updates to our valued community of Festival-goers and partners regarding any new developments.”

ESSENCE CONTINUES ITS 50TH ANNIVERSARY CELEBRATION WITH THE ANNOUNCEMENT OF GRAMMY-AWARD WINNING MEGASTAR AND FIRST-TIME FESTIVAL PERFORMER BRUNO MARS

ESSENCE, the number one media, technology and commerce company dedicated to Black women globally, is continuing the year-long celebration of its 50th anniversary with the announcement of GRAMMY-award winning artists Bruno Mars and Janet Jackson as mainstage headliners for the 2020 ESSENCE Festival of Culture™ presented by Coca-Cola. This will be the first-ever ESSENCE Festival appearance and the only 2020 U.S. festival performance for Mars, a celebrated singer, songwriter, producer and musician who has sold over 200 million singles worldwide. Jackson’s performance will mark her third appearance at the Festival, which will take place during her newly-announced Black Diamond World Tour.

“This is a milestone year for ESSENCE and our community as we celebrate 50 years of creating opportunities for our culture to shine and the role of Black women in making it possible for us to do what no other brand has done,” said Michelle Ebanks, CEO of ESSENCE Communications, Inc. “To be able to say that at 50 years, we are Black-owned, diversified across media, technology, commerce and live events, and impacting our culture in new and even deeper ways than ever before is a blessing – and one that comes with a tremendous responsibility to our community to continue to evolve, innovate and transform. That remains our focus and commitment as we work to ensure that we are here serving Black women deeply and advancing Black culture, economic ownership and inclusion globally for the next 50 years.”

Ebanks continued, “In this celebration year, ESSENCE could not be more excited to welcome Bruno Mars for the first time and to have Janet Jackson return to headline the mainstage during the 2020 ESSENCE Festival of Culture. These two powerhouses, along with our robust slate of programming, performances and tributes, will continue our legacy of cultural excellence and dynamic, only-at-ESSENCE experiences that excite, elevate and inspire. To Bruno, Janet and all our ESSENCE Festival artists we say, ‘Welcome home.’”

As the world’s largest cultural, music, entertainment and empowerment experience and the global epicenter of Black culture, the ESSENCE Festival of Culture has created a home for Black artists and communities around the world for 26 years and routinely attracts more than half a million international attendees over July 4th weekend. In honor of the brand’s 50th anniversary and marking one day for each decade, the Festival will be extended for the first time from three

days to five days and will take place July 1-5 in New Orleans, LA.  This year’s theme, “Own Our Power,” will be at the center of performances, conversations and activations that span arts, entertainment, music, beauty, fashion, technology, film, food, wellness, advocacy, civic engagement, entrepreneurship and economic empowerment.

The Festival’s three-night concert series at the Louisiana Superdome—featuring an eclectic global mix of R&B, Hip-Hop, Reggaeton, Afrobeats and more—includes:

Mainstage:

Bruno Mars, Janet Jackson (headliners); Ari Lennox; Janelle Monae; Patti LaBelle; Raphael Saadiq (Performing songs across his entire career from Tony! Toni! Tone! through his solo albums, including Jimmy Lee); Estelle Presents Reggae & Afrobeats Link Up featuring Afro B, Chronnix, Elephant Man, Kranium, Max Glazer, Maxi Priest, Shenseea and more; Summer Walker; Swizz Beatz Presents In the Zone featuring guest artists; and more. Hosted by Loni Love. Music by D-Nice. In addition, the Mainstage will feature rousing tributes to music icons each night, including a special anniversary celebration on July 4th

 

Superlounges:

Casmé, D Smoke; Demi Grace; Doug E. Fresh Presents The Real Hip-Hop and R&B Party; Elah Hale; Goldlink; Jac Ross; Jamesdavis; Jidenna; June’s Diary; Kiana Lede; Kitty Cash; Leikeli47; Masego; Mr Eazi; Oswin Benjamin; Rapsody; Saweetie; SiR; Smino; Stokley; Tamia; Tank and the Bangas; Teamarrr; The New Respects; Umi.

Weekend ticket packages are on sale now with prices starting at $180. For information about ticket sales, accommodations recently launched exhibitor applications and VIP travel packages,  and the latest news about the ESSENCE Festival of Culture,  visit Essence.com/festival. Join the festival community: Follow us on Twitter @essencefest #EssenceFest and become a fan of Festival on Facebook.

Sponsors for the 2020 ESSENCE Festival of Culture™ include Coca-Cola and State Farm. The ESSENCE Festival is produced by ESSENCE Communications, Inc.

 

Additional details for ESSENCE 50th Anniversary celebration activities throughout the year will be announced soon.