Ashley Stewart, the premier plus size fashion brand, announces the launch of their spring dress collection in sizes 12-32. Already a brand known for embracing women’s curves, Ashley Stewart’s offering of their trend-right dresses in sizes 28, 30 and 32 allows a whole new customer to express herself through fashion and use the streets as her runway.
“We listened. Our customers have been asking us for more sizes and we’ve answered with our most sought-after dress styles,” says Kristen Gaskins, President and CMO of Ashley Stewart. “The collection will include maxi dresses, jumpsuits, and ready-for-work styles, with plans to extend more categories in the future.”
Ashley Stewart is launching their new collection and size expansion with real women. Partnering with Plus Model Magazine and bloggers Alissa Wilson from Stylish Curves, Beck Delude from Manfattan, Tiffany from Lace N’ Leopard and Megahan O’Conner from Little Lime Dress, each girl shows off their personal style while showcasing the new Ashley Stewart Spring Dress Collection. Denim dresses, patterned shifts, striped jumpsuits and the signature Butterfly Bra™ allow women to flaunt their curves.
“I think it’s amazing that Ashley Stewart has extended their size range because this is something that is needed. When you look at the fashion industry, all of these brands stop at a size 14 and 16, which makes you feel like the world stops at a 14/16. Having extended sizes is letting women know that they too can be fashionable regardless of their size.” – Alissa Wilson of StylishCurves.com
“Ashley Stewart extending their size range is very important for the brand as well as an important step in the fashion world. Allowing women who are 28 through 32 to dress for their shape and style is not only exciting but it is an uplifting movement that I am very happy to be part of.” – Meaghan O’Connor of LittleLimeDress.com
Available online at AshleyStewart.com, the new collection launches on March 1st. Given the buzz generated by Ashley Stewart’s industry-leading social media platforms and the national #LoveYourCurvesTour, which kicked off in Dallas over Presidents Day Weekend, the new sizes are expected to be very popular and sell out quickly. For additional information, please visit AshleyStewart.com and Ashley Stewart’s Facebook Page at Facebook.com/ByAshleyStewart and/or feel free to reach out to the Ashley Stewart team for an interview and/or feature consideration.
About Ashley Stewart: Ashley Stewart has captured the hearts and minds of curvy women since its founding in 1991 in Brooklyn, New York. Today, Ashley Stewart offers the hottest looks with stores across the United States, a rapidly growing ecommerce presence at www.AshleyStewart.com, and an industry leading social media presence. Ashley Stewart stands for uncompromising style, fashion, fit and empowerment for the trend-savvy woman who flaunts her curves. From the perfect pair of jeans to churchflow dresses, smoking hot outfits to #DaretoBare intimates, Ashley Stewart has you covered.
● Visit our stores around the country for a one-on-one shopping experience with our in-store team: http://www.ashleystewart.com/stores
● Shop online with new styles added daily: http://www.AshleyStewart.com
● Join more than 550,000 fans on our Facebook page: http://www.facebook.com/byAshleyStewart.=
● Share your #AshleyStewart look on Instagram: http://www.instagram.com/byAshleyStewart.