Are you looking for a simple morning routine that’ll give you a sleek new ‘do? Luma is a revolutionary hair straightening tool that will change your hair styling routine forever!. Instead of ironing your hair… you simply brush it straight! It’s easy, fast and safe for all hair types. Using Luma will dramatically lower your styling time; it is about 10 times faster than ordinary flat irons. Designed with a wide, 3D hot ceramic surface and spring-backed, plastic heat-insulated bristles that contour to your head, there is no more need to section hair using clips, go over the same part again and again, or burn your scalp in order to get close to the roots. Luma Brush heats up to a constant temperature of 185/365 F in 60 seconds and contains an original MCH heater built in that delivers steady and consistent heat and results every time!