Forever 21 Breast Cancer Awareness Collection

In honor of Breast Cancer Awareness month, Forever 21 is proud to continue to support Stand Up To Cancer and hopes to rally its shoppers to help build on last year’s success.

From 10/1/2021 – 10/31/2021, for every specially marked SU2C Collection item sold, Forever 21 will donate $1 to SU2C, with a minimum guaranteed donation of $5,000. Shoppers will also have the opportunity to support the organization by rounding up their purchase to the nearest dollar at checkout at Forever 21 retail locations nationwide.

Breast cancer is the second most commonly diagnosed cancer (behind skin cancer) among American women. In the U.S., about 1 in 8 women will develop invasive breast cancer over the course of her lifetime. Stand Up To Cancer (SU2C) has dedicated over $54 million in funding to breast cancer research and Forever 21 is proud to continue to support this organization in 2021.


Breast Cancer Awareness Best Gift Ideas from CaringBridge Community

When you find out someone you love has cancer, you won’t always know exactly what to say or do to make their experience easier.

Giving a thoughtful gift is one of the many ways you can show support to a loved one going through cancer treatment.  For inspiration, we asked members of the CaringBridge community who have been touched by cancer to share the best gifts they’ve ever given or received.

1. Supply Meals

Offering meals is a gift-giving staple for a reason: it takes a huge burden off a patient. Finding the time to cook regularly is a challenge even for those with no health issues, let alone someone struggling with cancer.

2. Throw Them a Party

What makes someone’s mind off of things better than a party? When a loved one has cancer, it can feel difficult to get in the party mood, but it’s important to remember there are still so many positives to celebrate. Whether it be a birthday bash or anniversary party, your loved one shouldn’t have to miss out because of their illness.

3. Make a CaringBridge Site

CaringBridge is a personal health journal that lets you easily share your health journey with all your loved ones. Creating a site is a great way to help your loved one easily communicate and receive support, which makes it an awesome gift to give someone battling cancer.

Three Brands Giving Back This October for Breast Cancer Awareness

Did you know that 1 in 8 women will be diagnosed with breast cancer at some point in their lives? With Breast Cancer Awareness month coming up, it’s important to give back. During the month of October, The Better Skin Co.Belli Skincare and Sterling Forever jewelry will be donating proceeds they earn from the items to

iGoPink is a national non-profit focusing on educating, empowering and encouraging all men and women to become proactive in preventing breast cancer and, if diagnosed, surviving breast cancer. Through their free program services, iGoPink is able to educate, teach and provide the latest accurate information about integrated cancer care, cancer prevention, recovery, treatment, early detection, and survival.

In honor of Breast Cancer Awareness Month:

The Better Skin Co. is donating 100% of their October proceeds from the sale of Better Skin Super Shield Serum.

THE BETTER SKIN CO SUPER SHIELD ANTI-POLLUTION SERUM (, $38): Guard your skin against air AND computer pollution. The Better Skin Super Shield is a natural pollution defense system powered by White Horehound (herb) designed to fight visible and invisible pollution damage while creating a more youthful-looking, radiant skin. ▪ Naturally fortified with Turmeric, Eggplant, Aloe, Henna, and Pearl Powder ▪ Scented with aloe and Rose ▪ Assist in protecting against blue light (computer light pollution) ▪ Hydrates quickly for more supple skin and assists in renewing skin for a healthier glow Belli Skincare is donating 25% of their October proceeds from the sale of Pure Radiance Sunscreen SPF 30.


Belli’s Pure Radiance Sunscreen SPF 30 ($24, is clean, moisturizing shield protection and primer for your skin with a mineral-based formula, allowing it to be one of the healthiest sunscreen options you can choose. Think of the harmful rays of the sun like a beach ball being thrown at your skin over and over, with the protection of Belli’s Pure Radiance Sunscreen SPF 30 Broad Spectrum, it allows those rays to bounces right off your skin.

Sterling Forever is donating 25% of their October proceeds from the sale of their Pink Jewelry Collection.

Talk of Alabama Lifestyle Segment: Breast Cancer Awareness Fall Must-Haves

October is Breast Cancer Awareness Month.  To celebrate efforts of the National Breast Cancer Foundation I hosted a Lifestyle Segment with ABC 33/40 on Monday, October 30, 2017.  The television appearance featured beauty and wellness tips to help women that are undergoing cancer treatment.

A few of the suggestions discussed on-air included the use of hair turbans, scarfs, mineral makeup, and water-based nail polish.  Companies such as STILA Cosmetics provided makeup from the Living Beauty Collection and Dana’s Bakery shipped Pink Cotton Candy Macaroons that encouraged proceeds to be donated to the Breast Cancer Foundation.

This particular segment was dear to my heart because my mother is a Lymphatic Cancer survivor.  Special thank you to Talk of Alabama for allowing me to share cancer related beauty tips with a local audience!





Alima Pure

Deborah Lippmann

STILA Cosmetics


Pill Box Organizer

Take a look at the segment clip here: Talk of Alabama 10/30/2017 Kim West

LAVANILA Underarm Detox Mask: Breast Cancer Awareness

There is a heightened sensitivity around the use of aluminum-based products and a growing awareness of the importance of sweat and overall health of the underarm area.

Toxins accumulate in the underarm with everyday life such as diet, stress and pollutants. On top of that, when using conventional deodorant and antiperspirant, we push new chemicals like aluminum and metal ions in to the skin, which can accumulate and potentially cause irritation, discomfort, concern and a long transition to natural deodorant.

Why you need this product:

  1. You have chemical and impure build up in the underarm area
  2. You are trying to switch from a chemical to a natural deodorant
  3. You want a lighter, more beautiful underarm

Enter LAVANILA Laboratories’ breakthrough Healthy Underarm Detox Mask, a first-of-its-kind breakthrough. We are excited to introduce the first product on the market specifically created to alleviate concerns around aluminum and build-up in the underarm area, while also helping to ease and shorten the transition from chemical to natural deodorant, a growing movement. Powered by highly effective, all-natural ingredients, this targeted underarm treatment effectively detoxifies the underarm area with a combo of Active Charcoal, Malic Acid and Silica which uniquely bind to dirt, bacteria, aluminum and excess oils trapped in the skin and like a magnet work to draw them out. With a mess-free, soft brush applicator, this mask is good for all skin types and a simple addition to your weekly regimen.

The results:

  • Helps remove aluminum and build up from the underarm area
  • Shortens the transition to natural deodorant
  • Less odor
  • Less perspiration
  • Less irritation
  • Lighter, brighter, smoother underarm skin

 With use of The Healthy Underarm Detox Mask twice a week:

  • 92% of users said that the mask helped eliminate traces of buildup in the underarm area
  • 94% of users said that the mask left their underarms smoother and brighter
  • 95% of said they would continue to use the mask for the ongoing health of their skin

WHAT IT COSTS: $26; A portion of the proceeds going to Breast Cancer Awareness.



About LAVANILA: Made with breakthrough natural technology and packed with pure essential oils and antioxidants, LAVANILA is the authority in 100% Healthy Deodorants. All are clinically tested, dermatologist recommended, and free of Aluminum, Parabens, Petrochemicals, Phthalates, Propylene Glycol, Silicones, synthetic dyes, and Sulfates. A pioneer in naturals, LAVANILA also offers products that are smart, modern and luxurious, made from the purest, natural and organic ingredients, and completely free of harsh chemicals. The brand’s fragrances and body lotions deliver beautiful, long-lasting results, which are also safe, non-toxic, non-irritating, and use 100% natural ingredients.

Simon Centers Support Breast Cancer: Susan G. Komen ‘Mission PinkR’


D.C. and Baltimore-area Simon centers support the fight against breast cancer with Susan G. Komen® through ‘Mission Pink®’ 

Fashion Centre at Pentagon City, Hagerstown Premium Outlets,Leesburg Corner Premium Outlets, Queenstown Premium Outlets and St. Charles Towne Center today announced that they will be participating in a national engagement with Susan G. Komen® to support the fight against breast cancer, engaging employees, retailers and shoppers in ‘Mission Pink®’ events throughout the month of October.

“As an active member in this community, D.C.-area Simon centers provide an ideal backdrop for raising awareness and encouraging support in finding a cure for breast cancer, a disease we know affects many of our employees, retailers and shoppers every year,” said Todd Jerscheid, Fashion Centre at Pentagon City Director of Mall Marketing and Business Development.

“We are delighted to be working with the dedicated people at Simon,” said Dr. Judy Salerno, Komen President and CEO. “With one case of breast cancer diagnosed every two minutes in the U.S., programs like Simon’s ‘Mission Pink’ play a key role in bringing our mission to people in communities across the country. The support of Simon and their customers will help us fund research, provide support to women, men and families suffering from breast cancer, and move toward a world with no breast cancer.”

Visitors to D.C. and Baltimore-area Simon centers will notice that the Guest Services booths will be outfitted in pink and staff will be honoring National Breast Cancer Awareness Month by donning pink accessories. Other planned activities include: 

Fashion Centre at Pentagon City

1100 S. Hayes Street / 703.415.2401/ Facebook / Twitter / Instagram

Mall Hours: MondaySaturday (10 a.m. – 9:30 p.m.) and Sunday (11 a.m. – 6 p.m.)

  • Celebrate Mission Pink with Girl’s Night Out: On Thursday, October 8 from 5:30 p.m. – 8:30 p.m.on the Ground Level in the Nordstrom Wing, Fashion Centre at Pentagon City will hold a FREE and fashion-forward event to “Celebrate Mission Pink” filled with fun, shopping and ways to support Susan G. Komen. Guests can treat themselves to light bites and smoothies, beauty makeovers, photo booth fun and the latest fall fashions with special one-night offers from select retailers. The event will also feature fitness demonstrations from a local Zumba studio, music spun by a DJ, a Madame Tussauds wax figure of Angelia Jolie and a special DIY area where guests can make their own beaded bracelets with a breast cancer ribbon charm. Shoppers can even spin the prize wheel for special gifts! Volunteers from the D.C. chapter of Susan G. Komen will also be on property to answer questions and provide additional information on breast cancer awareness.
  • Wall of Strength: On Saturday, October 24, shoppers can visit Guest Services to donate to Susan G. Komen to support breast cancer awareness. For a $1 donation, any survivors, family members or friends can write their own message of strength on a foam board “brick” that will be added to the mall’s “Wall of Strength.” Shoppers are encouraged to snap a photo holding their own message in front of the “Wall of Strength” and share via social media using #WhatGivesYouStregnth.
  • Style Passes: During the entire month of October, shoppers can purchase a Style Pass Book containing retailer discounts at Simon Guest Services for $5 with 100 percent of these proceeds benefiting Susan G. Komen.

Hagerstown Premium Outlets

495 Premium Outlets Boulevard / 301.790.0300 / Facebook / Twitter / Instagram

Mall Hours: MondaySaturday (10 a.m. – 9 p.m.) and Sunday (10 a.m. – 7 p.m.)

  • Message of Strength Photo Saturdays: Each Saturday in October from 10 a.m. to 9 p.m., shoppers who make a $1 donation to Susan G. Komen will be able to take a photo and showcase their message of strength in support of the cause, survival and breast cancer awareness.
  • Voucher Program: Shoppers have the opportunity to donate $10 to Susan G. Komen for a voucher card for 25 percent off one single item at participating retailers, such as Columbia Sportswear, Guess, Fossil, Kate Spade New York, The North Face, Under Armour and more. One hundred percent of these proceeds will benefit the foundation.
  • ‘Mission Pink’ Preferred Parking Spaces: All month long, the center will reserve several parking spaces located around the property for breast cancer survivors, marked by a large pink ribbon.
  • Saturday Tabling: On Saturday, October 17, volunteers from the Maryland affiliate of Susan G. Komen will be onsite from 12 p.m. to 4 p.m. to answer questions and provide information on breast cancer awareness.

Leesburg Corner Premium Outlets  

241 Fort Evans Rd NE, Leesburg, Va. 20176 / 301.870.6997 / Facebook / Twitter / Instagram

Mall Hours: MondaySaturday (10 a.m. – 9 p.m.) and Sunday (10 a.m. – 8 p.m.)

  • Voucher Program: During the month of October, shoppers who donate $10 to benefit Susan G. Komen will receive a voucher card for 25 percent off one single item at participating retailers. One hundred percent of these proceeds will benefit the foundation.
  • Wall of Strength: For a $1 donation, survivors, families and friends can write their message of strength on a foam board “brick.” The bricks will be placed on the “Wall of Strength” located at Guest Services.
  • Saturday Tabling: Volunteers from the D.C. chapter of Susan G. Komen will be on property everySaturday from 12 p.m. to 2 p.m. near the Food Court to answer questions and provide information on breast cancer awareness.

Queenstown Premium Outlets

441 Outlet Center Drive / 410.827.8699 / Facebook / Twitter / Instagram

Mall Hours: Monday – Wednesday (10 a.m. – 8 p.m.), ThursdaySaturday (10 a.m. – 9 p.m.) and Sunday (11 a.m. – 7 p.m.)

  • Message of Strength Photo Saturdays: Shoppers are able to share their message of strength with a special photo opportunity each Saturday in October (with the exception of Saturday, October 31). Those who make a $1 donation to Susan G. Komen can have their photo taken with a message in support of breast cancer survival and awareness written on a foam board.
  • Voucher Program: All October long, shoppers can receive a voucher card for 25 percent off one item at select retailers, including Banana Republic Factory Store, Tommy Hilfiger and Under Armour for a donation of $10 to benefit Susan G. Komen.
  • Saturday Tabling: Shoppers can speak with volunteers from the Maryland chapter of Susan G. Komen on breast cancer awareness during a tabling event on Saturday, October 9 from 2 p.m. to 6 p.m.

St. Charles Towne Center

11110 Mall Circle / 301.870.6997 / Facebook / Twitter / Instagram

Mall Hours: MondaySaturday (10 a.m. – 9 p.m.) and Sunday (11 a.m. – 6 p.m.)

  • Pink Walk: Lace up the tennis shoes and join St. Charles Towne Center and the Sisters at Heart Breast Cancer Survivors of Charles County on Saturday, October 10 from 8:30 – 10 a.m. for a walk to save lives! The first 100 walkers who register receive a FREE t-shirt. On-site registration starts at 7:30 the Food Court (organizers will only be accepting cash at this location). To register online with a $25 donation, please visit or email
  • Post-Pink Walk Stretch Session: After the Pink Walk on Saturday, October 10 from 10 – 10:15 a.m., registered walkers can participate in a brief Zumba cool down and stretch session led by a certified instructor in the Center Court. Then, from 10:15 – 11 a.m., all registered walkers will enjoy a complimentary breakfast from Chick-fil-A while listening to inspiring stories from guest speakers and local breast cancer survivors.
  • The PINK Expo: Also on Saturday, October 10, St. Charles Towne Center is hosting The PINK Expo from 11 a.m. – 3 p.m. immediately following the Pink Walk. Shoppers and Pink Walk participants can head over to the lower level Center Court by Guest Services to learn about a variety of organizations who take pride in supporting the cause. The first 150 guests who check-in at the “Pink Arch” and register will receive special swag bags filled with goodies, discounts for mall retailers and more. The expo will also feature photo booth fun, light bites and refreshments, a “PINK-inspired” fashion showcase, pop-up make-over stations, glitter tattoos, complimentary measuring for a bra fit, music spun by a DJ and more. There will also be exciting giveaways up for grabs, including the chance to win a $1000 shopping spree! Attendees who wear the color pink will even receive 30 percent off on any Grande-sized drink at Starbucks! Local organizations interested in participating can contact Lauren Monroe, Marketing Director for St. Charles Towne Center, at
  • Message of Strength Photo Saturdays: From 10 a.m. to 9 p.m. on October 17, October 24 and October 31, shoppers who make a $1 donation to Susan G. Komen will receive a special “PINK” takeaway and will have the opportunity to be write their own “message of strength” on a featured board in support of the cause and breast cancer awareness. Shoppers can also participate in a photo opp with their “message of strength” and share via social media using #MissionPink.


During October 2015, Simon is proud to support Susan G. Komen through various fundraising initiatives, and along with the help of generous customers, will guarantee a contribution of at least $250,000.

About Simon:

Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE:SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit


The Real Talk Show Celebrates Breast Cancer Awareness Month – Video Clip

The Real Talk Show has become one of my favorite guilty pleasures.  All of the cast members have wonderful personalities, topics are on target with today’s new woman, and they “keep it real!”  Each day there’s a different surprise and we can’t forget about the fashion and beauty tips.

Most importantly, there’s always an opportunity to laugh and maybe even shed a tear with each episode. Today, the ladies looked “pretty in pink” as they celebrated Breast Cancer Awareness Month. Also, catch the clip below:

 The Real Goes Pink for Breast Cancer Awareness

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Macy’s Pretty and Pink Powerful Products to Fight Breast Cancer

Shop the cause at select Macy’s and with “Pretty and Powerful Pink” Products to aid in the FIGHT against breast cancer!



NEW YORK, NY – October 2, 2012 – This October, Macy’s has once again partnered with The Breast Cancer Research Foundation® (BCRF) to draw attention, heighten awareness and raise funds in the fight against breast cancer. Throughout the month of October, women, survivors and others also affected by breast cancer will have a chance to acknowledge Breast Cancer Awareness month, and look good while doing good with commemorative pink products, including fashion, cosmetics and home merchandise.

“Macy’s has a long-standing commitment to giving back and supporting causes that are important to the communities we live in,” said Martine Reardon, chief marketing officer for Macy’s. “Our more than 10 year partnership with BCRF demonstrates our ability to make magic by working effectively with our vendors, employees and customers to get involved and fight for a cure. We know that the small part we play in such a monumental cause will make a difference and help to save lives by funding research to end breast cancer forever.”



When looking for ways to support the cause, shop America’s department store for pink product from beloved designers and brands. Throughout October, Macy’s will host a dedicated space in 350 stores across the country and online at, aptly named the “Pink Shop,” featuring a variety of items that give back to causes devoted to awareness, education and research in the fight against breast cancer, including trench coats from Pink Envelope and pink-hued skinny denim from Celebrity Pink. Another way to think pink is with an eye-catching leopard print lace top from INC International Concepts. Retailing for $59.50, 5 percent of the purchase price will go directly to BCRF. Check out Macy’s “Pink Shop” in store or online to select from a variety of items in fashion, beauty and home that all give the opportunity to make a contribution in the fight against breast cancer.

According to the American Cancer Society, more than 200,000 new cases of invasive breast cancer (Stages I-IV) are diagnosed among women in the United States in a year, resulting in approximately 40,000 deaths. Breast cancer is the second leading cause of cancer death in women, after lung cancer. Through various partnerships and joint efforts, Macy’s maintains a steadfast dedication to finding a cure. This year’s program is targeted to reaching customers in every aspect of their lives.

“The Breast Cancer Research Foundation is privileged to have Macy’s and its loyal customers join us in our fight against breast cancer,” said Myra J. Biblowit, President of The Breast Cancer Research Foundation. “The Breast Cancer Research Foundation provides critical funding for innovative clinical and translational research. We believe that research saves lives. Year after year Macy’s brings national attention to our cause and continues to be a strong ally for so many women who have unfortunately been affected by this disease.”

Visit Macy’s or during the month of October to check out what’s pretty in pink to support the cause.