PRONOVIAS, the leading Company in the world of wedding dresses, moves full speed ahead with its successful digital project, #PronoviasItBrides, conceived with the purpose of inspiring all future brides to say “I do” while wearing their dream dress that enhances one’s individual style and personality.
Thanks to the success of the project, Pronovias plans to support it further as it believes in the importance of uniting the tradition of the Spanish company with the most influential digital ambassadors, creating relationships with the best-known and loved faces in social media. Last year, Pronovias worked with American influencers Whitney Port, Danielle Bernstein, Rumi Neely, and Jennifer Grace to head the It Bride campaign in the USA. This year, the American face of the Atelier Pronovias 2017 Collection is NYC-based Blair Eadie, author of the hit fashion blog, Atlantic-Pacific.
With a total social media following of over 1.5 million followers, Eadie was an obvious choice for the bridal firm; she knows how to effectively connect with her audience, creating authentic content and always making sure her posts give her followers an added value. Moreover, Eadie’s personal fashion aesthetic was an ideal match for Pronovias, taking ultra-feminine bridal gowns and giving them her unique NYC-chic twist.
Eadie wore a total of 6 gowns during the New York City photo shoot, which included backdrops of the iconic New York City Public Library, mid-town Manhattan traffic, and a scenic rooftop in Brooklyn. Out and about in the big apple was the perfect location for this shoot, showcasing how the fast pace of today’s world can still pause for a moment to capture beauty and celebrate ever-evolving bridal style.
As both parties of the collaboration begin to publish the photos and video from the #PronoviasItBridesshoot, the goal is that Eadie’s personal style shines through and brides-to-be everywhere are inspired with the fresh, fashion-forward finished product.
The new Atelier PRONOVIAS 2017 Collection, designed by Hervé Moreau, the firm’s creative director, reflects contemporary elegance, making beauty and comfort possible for all brides. The collection works with materials such as crepe, Mikado silk, and ethereal, translucent gauze, including Valentina gauze. Discover what’s new on the website www.pronovias.com and inPRONOVIAS stores.
About Pronovias Fashion Group
Pronovias Fashion Group proves itself to be the international leader in bridal fashion year after year. What initially started as a family business in Barcelona in 1922, has since transformed into the premier international bridal house with a presence in 105 countries, 155 stores, and more than 4,000 points of