HOW TO RESUSCITATE A BROW OR LASH EMERGENCY AT HOME OR IN THE SALON

As women, we are pretty familiar with how to handle skincare 911’s, blunders with our hair, shaving mishaps, and how to correct makeup mistakes.  When it comes to brows, this particular part of our face is a bit more mysterious.  Many of us grew up simply waxing, tweezing or leaving them au naturel until brows became the hottest “accessory” on our face with a multitude of options of ways to groom and improve upon them. What happens when you face a brow emergency? There is no better expert to turn to for advice than Umbreen Sheikh, a licensed cosmetologist, and founder + CEO of Wink Brow Bar and Salon in New York City.

Featured Photo from The EveryGirl

 

Problem: Overplucking your brows-

Almost every woman has gotten too close to that magnifying mirror and been overzealous with a tweezer. Umbreen says, “Don’t fear. You can fake it till you make it with subtle makeup tricks that will help to create the illusion of a fuller, thicker brow. This can be done with Wink’s own Brow Perfecting Quad.”   https://winkbrowbar.com/collections/our-products/products/wink-brow-perfecting-quad  Brush the two powders through, then brush through again to blend for a natural-looking finish. Finally, use a highlighter to camouflage any random hairs. Umbreen says that “Drawing a straight line under your brow will help minimize the appearance of strays.  This will also lighten and brighten the entire eye area, drawing more attention to the eyes.”

 

Problem: Creating a too wide eyebrow gap

The obvious solution to this is to fill in the points closest to the bridge of the nose to lessen the gap. This can be done via microblading. Microblading is a semi-permanent tattoo technique used to create the illusion of fuller brows. With this method, Umbreen can create almost any look and shape.  First, Wink technicians consult with clients about the best brow shape for their face and choose a color that matches the natural hair color and skin undertone. The brow area is then cleaned and numbed for the treatment. Instead of using a tattoo machine, a handheld tool manually draws hair strokes. This all can take up to 30 to 40 minutes.  Results can last anywhere from one to three years, depending on your skin type (the ink fades faster on oily skin), products, and lifestyle. It’s also an ideal procedure for women who have lost brow volume due to age, menopause or chemotherapy.

 

Problem: Unruly Brows-

Bold, feathery brows are in, but messy is an adjective you never want to be associated with your arches. “If your brow hairs are “wonky,” you need a game plan for controlling them,” says Umbreen.   If your arches do need a trim, Umbreen suggests brushing your brows up towards the top of your ear with a spooly brush and cutting only the tips off the long hairs pointing the scissors down, (not parallel to the brow). “This gives trimmed brows a natural look, because none of the hairs are exactly the same length,” As a finishing touch, mist a spoolie with hairspray and brush it through brows—directing the hairs up for a lifted look.

 

Problem: Matching your brow color to your hair exactly

In the case of the hair on your head and your eyebrows, you “don’t want to match the curtains to the carpet,” says Umbreen.  Very often, a hair colorist will suggest that you tint your brows much lighter if you are going blonder. Umbreen disagrees with this. “Darker brows will act as a frame for the face and enhance your eye color. Generally, it will give you the appearance of a lot more brow.” If you have gone too light or too dark, “eyebrow tinting is the process of applying semi-permanent dye to enhance, shape, and define your brows. This can be done at salons such as Wink. “It gives the appearance of thicker, more youthful-looking brows,” says Umbreen. An average session takes only about 15 minutes and the color should last anywhere from 3-6 weeks. It’s instant gratification as your new eyebrow color will be immediately apparent.

 

Mistake: Plucking brows too short

Eyebrows that are too short can make your eyes and nose look too big. If you have plucked them or waxed them so that you look like you have half an eyebrow, of course, you can spend the time to pencil them in every day but that if time-consuming and takes skill to make both brows symmetrical. Or… you could get eyebrow extensions. Similar to eyelash extensions, eyebrow extensions are done with tiny fibers of mink or synthetic hairs. The brow extension fibers are then attached to either bare skin or to existing hairs, giving them a fuller, stronger look. The service is from 25 mins to 90 mins depending on thickness or amount of work required.

 

The Problem- You’re so squeamish for waxing or you bruise easily

You would be hard-pressed to find a woman who enjoys the tear of a strip of wax against her eyelid to remove tiny eyebrow hairs, but yet we put up with it in the name of beauty.  For anyone who has ever deviated from their regular waxer on a vacation or business trip, you have most likely ended up being cut or bruised by overly aggressive waxing.  There is a great alternative for everyone called organic threading. As Umbreen explains, “With its origins in Asia centuries ago, eyebrow threading is a simple process that is often considered to be one of the most painless (and least invasive) options for shaping brows. The threading process is simple and typically involves a single piece of cotton thread, After wiping the eyebrow area clean with alcohol, the thread is “twisted and pulled along areas of unwanted hair acting like a mini-lasso, lifting the hair directly from the root without the use of any chemicals or unnecessary tugging on delicate skin. As opposed to waxing, tweezing, or lasers, threading is considered one of the safest and most precise methods of hair removal, especially in the delicate areas surrounding the eye. “Threading allows our specialists to have greater control over which hairs are removed.” The technique is also “100 percent natural,” which means there are no artificial waxes, chemicals, or invasive techniques used during the procedure.

 

The Problem- You’ve made your brows too big and bold.

Don’t assume you have to wash it all off. Instead, take a cotton swab dipped in makeup remover and carefully trace your brow’s natural outline. Remember, brow product should be applied within the brow’s hairline, not beyond it. Cotton swabs will remove any unwanted shading that has ventured too far outside the lines.

 

Trying at home to make both eyebrows symmetrical

This is one of the most common mishaps that Umbreen hears from clients who tried to ‘go it alone at home.’ Umbreen offers, “When you obsess over making your eyebrows look exactly the same, you can wind up over-plucking them.  Too-thin brows are much worse than ones that are just a tad different. Your eyebrows are supposed to be sisters, not twins.

Get Your Best Summer Brows: Tips From Umbreen Founder Of Wink Brow Bar

Throughout the decades, brow looks come and go. Full, bushy brows evoke 80s-era Brooke Shields. Super skinny brows scream late 90s. Recently, the perfectly painted “Insta Brow” has been having a major moment.

For 2019, a more easy-going, lower-maintenance, the natural brow is trending. To achieve this look, we tapped brow guru Umbreen Sheikh for her best tips. As a licensed cosmetologist and Founder + CEO of Wink Brow Bar, Umbreen is a bonafide brow savant. Here’s how she – and her teams at Wink’s multiple locations in New York City, Brooklyn, and London – are helping clients live their best brow lives.

Umbreen Sheikh’s Top 6 Brow Tricks 

1. Assume the position

While you might think you need to park yourself thisclose to the mirror to precision-groom your brows, that isn’t actually the case. “Standing too close can throw-off your brow proportions, and make you lose perspective on the overall shape,” says Umbreen. “For best results, stand at least one foot away.”

2. Break out the brush

Short on time? At the very least, give your brows a thorough brushing. Stroke up and over, and then anchor your arches with a dab of brow gel or clear mascara. (More on brow gel shade-selection below.) FYI, the Wink tool of choice has an angled side and a spoolie on one end, so consider investing in a brow brush of similar quality. You’ll be using it every day, so it will pay for itself in no time.

3. Select your ideal shade

Picking the perfect, slam-dunk shade of gel, pencil or powder is crucial, so this is where you need to spend real quality time. As a general rule, you’ll want to match your hair roots, which are typically one shade lighter than your brows. “Most women want their brows to add definition to their face, and not ‘read’ as harsh or aggressive,” says Umbreen. “Matching your brows to your roots does that.” With one exception, Umbreen cautions. “If you’re blonde, go a shade darker than your roots. Otherwise, you’ll look washed-out.” NOTE: If you opt for professional brow tinting, which lasts for up to four weeks and is among Wink’s most popular services, you can skip this shade-selection tip altogether. How easy is that?

4. Get a little nosey

One of the very best things about next-level brow grooming, whether you master it yourself or pop by Wink for professional assistance, is that it allows you to visually alter the shape of your nose. Thinner, wider – whatever nose look you’re after, beautiful brows can help you get there. If you’re opting for thinner, Umbreen recommends drawing an imaginary vertical line from the tip of your nose to the beginning of your brow and then focusing your shade-filling right there at the start. To make your nose appear wider, do the opposite and focus your shade-filling at the end of your brow, not the beginning.

5. Pencil (or powder) it in

Whichever shade format you choose, the absolute key to success is to follow the basic shape of your existing brow. Go easy, and only add color between hairs, as needed. “The idea is to shade, not ‘draw’ your brows on from scratch,” says Umbreen. “The goal is a soft, subtle look that lends definition. Straight, hard lines are to be avoided at all costs.”

 

6. Between brow appointments, “cheat” with concealer
Pressed for time? If you can’t make it into Wink or carve-out 15 minutes to do a thorough DIY bathroom brow-grooming sesh, Umbreen recommends adding a dab of concealer on the most unruly hairs. “Whatever you do, resist the temptation to just yank them out,” she says. “Brows add so much structure and personality to your face that you really want to take your time, and groom properly. Or better yet, head to Wink, and let us help.”

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Peace and Embrowerment to all! 

ABOUT UMBREEN SHEIKH, FOUNDER + CEO

The #BossLady of Brows, London-born / New York-based Umbreen Sheikh is on a mission to embrower every woman she comes in contact with.

A second-generation cosmetologist, Umbreen learned the ancient technique of threading from her mother, who owned several London salons. In transferring this centuries-old knowledge to her curious, capable daughter, little did Umbreen’s mother know that she was setting the stage for a brow-centric beauty empire.

Of course, there were plot twists along the way, namely Umbreen’s decision to attend University at King’s College London and obtain a degree in Biomedical Sciences. But it was a post-University move to Manhattan that would eventually bring Umbreen, full-circle, right back to brows.

After marrying in 2003 and relocating to New York with her seasoned financier husband, Umbreen spent time in the publishing world, as the PR Director for a niche magazine. Simultaneously, she was starting a family of her own. By 2011, she had two children. And once her tots were securely tucked away in school for most of their day, Umbreen knew it was time to get cracking on her career.

But what to do?

Like all visionary entrepreneurs, Umbreen started with what’s known in the biz world as a  Need-Gap Analysis. What product or service was she – and busy, demanding, like-minded women just like her  – missing?

It wasn’t long before Umbreen landed on next-level organic threading as the ultimate unmet beauty need. By 2014, she’d developed the concept for Wink Brow Bar. And ever since, she’s been in full-on growth mode – adding locations, services and products at breakneck speed. Seguing from luxury threading studio to immersive beauty brand, today’s Wink is covering all the bases.

In addition to caring for her family and running her business, Umbreen is heavily involved in philanthropic endeavors. As a committee member of Developments In Literacy, she has helped educate 27,000 Pakistani girls. She is also a Lotus Circle Advisor for The Asia Foundation, a non-profit organization committed to advancing the rights and opportunities for women throughout Asia.

Umbreen resides with her family in New York City.