Cantu Beauty: Official Hair Sponsor of The LaQuan Smith Show for New York Fashion Week

Leading multicultural hair care brand, Cantu Beauty, is the official hair sponsor of The LaQuan Smith Show for SS20. Partnering with LaQuan and celebrity hairstylist Kim Kimble, the brand worked with the team to create runway-ready natural hair looks.

Featured Photo from LaQuan Smith Instagram

Cantu is bringing their fans backstage to fashion’s biggest week with one of the industry’s top designers whose collections have been seen on the likes of Rihanna and Kylie Jenner. From the dressing room to the front row, the partnership will provide Cantu consumers an up-close and personal look and experience into the world of New York Fashion Week through LaQuan’s show on Cantu‘s digital properties. The partnership will also entail Kimble using Cantu‘s award-winning products such as Cantu Coconut Curling Cream, Cantu Curl Activator Cream, and Cantu Edge Stay Gel in styling the models’ hair for the show.

Cantu is excited to partner with such an amazing and unique talent as LaQuan in helping create beautifully textured hairstyles to complement his Spring-Summer collection,” said Cantu Beauty Global Marketing Director Dametria Mustin. “We love how edgy and real LaQuan is as a designer and believe this partnership connects perfectly with our Cantu audience – she wants real beauty and fashion. We can’t wait to see his bold and innovative take on hair.”

Over the years, Cantu has partnered with other designers such as Tracey Reese to bring a spotlight to natural hair on the runway during New York Fashion Week. On Sunday, September 8, brand fans expected to see Cantu correspondent and lifestyle influencer Kia Davidson, who goes by @TheNotoriousKia on Instagram, go behind-the-scenes with live moments and interviews with LaQuan, Kimble, the show’s key celebrity makeup artist Sir John and models while viewing the actual runway show. Viewers can anticipate seeing various curl types to body types, the collaboration between Cantu and LaQuan will celebrate every woman.

Consumers can learn more about The LaQuan Smith Show and Cantu‘s collaboration during New York Fashion Week SS20 by following the brand on Instagram at @cantubeauty.

Cantu products are made for all hair types – curly, coily, and wavy textures – and readily available at major retailers including Walmart, Target, Walgreens, Amazon and more.

About Cantu Beauty

It’s Cantu Beauty’s mission to celebrate you in all your glory. Whether you’re rocking coils, curls, waves, or straight tresses, Cantu designs products specifically with you and your hair’s versatility in mind. Cantu‘s collection of award-winning products is inspired by beautifully textured hair to help you achieve any look you desire. With one-of-a-kind formula, Cantu helps achieve everything from cutting-edge looks to classic styles.

Tracy Reese NYFW SS’17 Presentation and Cantu Beauty

Cantu debuted at their very first NYFW show this afternoon for Tracy Reese’s SS’17 presentation. The show featured a mix of models paired with inspirational and noteworthy, real women such as Bethann Hardison and Sasheer Zamata. Using Cantu products, lead stylist Bok-Hee created an ethereal, whimsical half-up messy bun on models, while utilizing the natural textures of each the real women to embrace their own style!

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Hair How To: Model Look

Hairstylist: Bok-Hee for Cantu

  1. Starting with the natural hair texture, work through a small amount of Cantu Wave Whip Curling Mousse($5.99, Target.com) to define natural wave pattern
  2. Take a large section from the sides, top and crown area and loosely pull into messy half bun, using an elastic to secure it in place. Make sure to leave a few wispy pieces falling naturally along the sides of the face back through the nape of the neck.
  3. Gently tug on hair that is pulled back to add slight imperfections, then loosely pin the bun to head.
  4. Spritz Cantu Coil Calm Detangler ($4.97, Walmart.com) to loosen and define texture of hair that is not in the knot
  5. Finish off the look with a few  sprigs of baby’s breathe or jeweled barrette

 

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www.CantuBeauty.com| Facebook.com/CantuBeauty| @CantuBeauty

NYFW Tracy Reese
NYFW Tracy Reese

 

NYFW Tracy Reese
NYFW Tracy Reese
NYFW Tracy Reese
NYFW Tracy Reese

 

NYFW Tracy Reese
NYFW Tracy Reese
NYFW Tracy Reese
NYFW Tracy Reese
NYFW Tracy Reese
NYFW Tracy Reese
NYFW Tracy Reese
NYFW Tracy Reese
NYFW Tracy Reese
NYFW Tracy Reese
NYFW Tracy Reese
NYFW Tracy Reese
NYFW Tracy Reese
NYFW Tracy Reese