YOGAWORKS EXPANDS EAST COAST PRESENCE WITH PURCHASE OF SEVEN AWARD-WINNING STUDIOS IN BALTIMORE
YogaWorks, the rapidly growing leader in yoga practice and fitness, today announced its fourth acquisition of 2015 with the purchase of seven Charm City Yoga studios in Baltimore, Maryland. This deal comes on the heels of YogaWorks’ acquisition of two studios in Boston last month, and seven studios in Northern California earlier this summer. The renowned yoga company’s accelerated growth is due partly to the rapid adoption of yoga across the country, coupled with the demand for consistently high-quality yoga in growing yoga cities like Baltimore. In fact, Forbes Magazine rated Baltimore as the 6th fastest growing yoga market in the United States.
“The award-winning Charm City Yoga studios are an amazing addition to our family because they, like YogaWorks, feature terrific teachers committed to building a local community where students can experience the physical and mental benefits only yoga can provide,” said Phil Swain, Chief Executive Officer, YogaWorks. “From teens and young adults enjoying more rigorous classes to the restorative and relaxing pace of a gentle class, these Baltimore studios offer a wide variety of classes to meet the varied needs of the local yoga community.”
Kim Manfredi and Chris Blades opened the first Charm City Yoga Studio in 2000 and have dedicated their lives to growing the yoga practice in Baltimore. “I am excited to partner with YogaWorks to grow our yoga community and continue the work we have started with our dedicated teachers and team.” said Ms. Manfredi. “YogaWorks is a well-respected name in the yoga world and we believe that our students, staff and teachers will be able to benefit with additional opportunities and over 25 years of experience that YogaWorks brings.”
To maintain Charm City’s celebrated flow of yoga programming and operations, which has been recognized as “Best of Baltimore” for 15 consecutive years, Manfredi will remain deeply involved as both a teacher and yoga teacher trainer. And, as with all of its acquisitions, YogaWorks will retain the company’s current teachers and staff in order to continue offering students the same great diverse programming, including Vinyasa , Gentle Yoga, Ashtanga, hot yoga, prenatal classes, and the popular community classes, workshops, and yoga teacher training programs. Names of all studios will eventually transition over to YogaWorks as the brand seeks to broaden its presence in this market. Through the end of the year, Charm City Yoga students will receive complimentary access to over 850 online yoga videos through YogaWorks’ online platform, MyYogaWorks.com, an excellent way to practice yoga between classes or further one’s practice while traveling.
Charm City Yoga studios, conveniently located around the Baltimore area, include: Mt Vernon, Fells Point, Federal Hill, Towson, Severna Park, Pikesville and Columbia. With studios in Boston, New York City and, now, Baltimore, YogaWorks is further expanding on the East Coast with its first Washington D.C. studio set to open in early 2016. YogaWorks also has several more studios in construction on the West Coast that will open within the next six months.
Founded in Santa Monica, California in 1987, YogaWorks has become the nation’s authority in the yoga space offering world-class teachers at yoga studios, a premier yoga teacher training program, workshops, retreats, and best-in-class online yoga at www.MyYogaWorks.com. YogaWorks’ trademark approach is a mix of safe, compassionate and skillful teaching featuring a diverse array of yoga styles and teachers for all levels of students. In addition to yoga, YogaWorks also offers a variety of fitness classes, including Pilates, BarWorks®, SculptWorks®, and TRX®. Moreover, it features specialty programing, including private yoga, restoratives, pre-natal, Urban Zen® and meditation. It is YogaWorks’ unwavering commitment to excellence – in teaching and practice – that has honed its reputation as the most respected name in yoga. Dedicated to giving back and to inspiring change in others, it is of utmost importance to YogaWorks’ teachers, employees and students to be involved in the local communities where studios operate.