Tag: Coca-Cola

Beauty /

2018 ESSENCE FESTIVAL® EXPANDS BRAND EXPERIENCES

The 2018 Essence Festival® presented by Coca-Cola today debuts expanded brand experiences within its daytime programming—offering new consumer activations curated by partners Coca-Cola, AT&T, Ford, McDonald’s, State Farm and Walmart that take place from July 6-July 8 at the Ernest N. Morial Convention Center in New Orleans, LA.

The Festival’s daytime programming features a diverse slate of curated content across eight “Conference & Expos” tracks: Community & Culture, Beauty & Style, Entertainment, Entrepreneurship, Tech, Wealth, Wellness & Spirituality, and Shopping.  Plus, celebrity meet-and-greets, musical performances, interactive panel discussions and over 50 engaging consumer activations round out the weekend event.

Download the 2018 ESSENCE Festival® app for updates and to customize a schedule of Festival highlights, which include:

  • ESSENCE Beauty & Style featuring the ESSENCE Beauty Carnival. Tutorials and seminars with celebrity beauty experts and icons, and fashion presentations with style trendsetters, complimentary style consultations, mini makeovers, giveaways and more with partners: Walmart, the Official Beauty Expo Retailer; My Black Is Beautiful; Unilever; Aveeno; Maui Moisture; Creme of Nature; Palmer’s; Shea Moisture; Carol’s Daughter; Cover Girl; Gold Bond; Strength of Nature; and our Beauty Bungalow sponsor, Cantu.
  • ESSENCE Entertainment All Access. An exclusive first look at the hottest movies and TV shows and participation in cast talk-backs and appearances at Center Stage, the Fan Zone and the Screening Room with partners Disney, 20th Century Fox, Annapurna, BET, HBO, Paramount, Showtime, Starz, TNT, as well as the film titled, She Did That sponsored by Walmart.
  • ESSENCE Empowerment Experience. Keynotes and panels featuring today’s most prominent leaders, creators, and influencers, such as Lena Waithe, Mary J. Blige, Iyanla Vanzant, Reverend Al Sharpton, Angela Rye and many more, covering topics spanning inspiration to activism and more.
  • ESSENCE Path to Power. Free and open to the public, the Path To Power will offer daily general sessions, 40+ workshop style intensives and networking opportunities for entrepreneurs and business professionals at all career levels. Programming partners include AT&T, State Farm, J.P. Morgan Chase, US Army, New Voices Fund, Minority Business Development Agency (MBDA), National Urban League, United States Black Chamber, YWCA, and Accenture.
  • ESSENCE Lifestyle Experience. ESSENCE’s lifestyle editors and industry experts showcase the best in health and wellness and encourage living a healthier and happier life with partners AARP, American Airlines, Susan G. Komen, New Orleans Tourism Marketing Corporation and the State of Louisiana.
  • ESSENCE All-Star Gospel Tribute. Inspirational performances by top gospel artists, including Marvin Sapp, Smokie Norful, George Potts Young & the Church Friends Band and more in tribute to Dottie Peoples sponsored by Walmart.
  • ESSENCE Eats. A taste of local cuisine, fellowship and celebrity chefs preparing their specialty dishes with partners Walmart, Diageo and Gold Peak.

In addition, the Marketplace will host more than 150 entrepreneurs from across the globe. Also taking place throughout the weekend will be brand-sponsored events and engagements that include:

  • Coca-Cola: Share a Coke® at ESSENCE Festival

Share a Coke with your girlfriends at the 2018 ESSENCE Festival®! Join Coca-Cola® at the Ernest N. Morial Convention Center and experience a world of endless refreshment, uplifting music, dancing, interactive programming, photo experiences and much more! #CokeEssenceFest

  • AT&T: Dream In Black with AT&T

When you dream in black you power the possibilities. AT&T is serving up celebrity meet-and-greets, musical guests, and prize giveaways. Drop by with your squad and Dream in Black with us for an unforgettable Festival experience.

  • Ford: Celebration and Sisterhood: Our 10th ESSENCE Festival

For our 10th year running, Ford is proud to celebrate sisterhood at Essence Fest! Visit our space to learn how Ford continues striving to empower women to Go Further. Plus, register for a chance to win a brand-new Ford vehicle!

  • McDonald’s: McDonald’s Black Forward Experience

McDonald’s® returns to celebrate you and all that you do to move Black culture forward! Join us at the Black Forward Experience for live performances, giveaways, and endless inspiration. For more info, visit 365Black.com, and download the McDonald’s App for additional exclusives.

  1. State Farm: State Farm® Color Full Lives

State Farm® has the financial tips and tools you need to live your most Color Full Life! Stop by our space to envision your future and achieve your dreams. State Farm is here to help you #LiveColorFull.

  • Walmart: Rule On Your Time

Reign over your household with grace and ease. With Walmart’s Grocery Pickup you can order groceries online and pick up, for free, on your time. Get your rule on, learn more at Walmart.com. #ReignOn

Join the Festival community by following us on Twitter, @essencefest #EssenceFest and become a fan of 2018 ESSENCE Festival® on Facebook. For more information about ticket sales and accommodations and for the latest news about the ESSENCE Festival®, visit www.essencefestival.com.

The ESSENCE Festival® is executive produced by ESSENCE Festivals LLC, a division of ESSENCE Communications Inc., and is produced by Solomon Group. Sponsors of the 2018 ESSENCE Festival® in New Orleans include presenting sponsor Coca-Cola and major sponsors AT&T, Ford, McDonald’s, State Farm and Walmart.

 

Travel /

2018 ESSENCE FESTIVAL – Weekend Getaway

Essence today announced the official dates for the 2018 Essence Festival® presented by Coca-Cola®, which will take place from July 5 – 8, 2018 in New Orleans, LA. Limited advance tickets for the 24th annual event’s nightly concert series will be available starting August 10 at 10:00am ET.

On the heels of a record-breaking 2017 Festival, the highly anticipated event is expected to feature a diverse, all-star roster of musicians and speakers for its nightly concert series and daytime empowerment programming respectively. The 2017 “party with a purpose” drew over 470,000 attendees and featured first-time performances by Diana Ross and Chance The Rapper, plus keynote conversations with Ava Duvernay, Mary J. Blige, the cast of the critically acclaimed film “Girls Trip” – Queen Latifah, Jada Pinkett Smith, Regina Hall and Tiffany Haddish – and many more.

Festivalgoers can start planning their ‘girl’s trip’ and weekend getaways by visiting Essence Festival for a recap of the 2017 Festival, information about advance ticket sales, the latest news about the Festival and to sign up for Festival-related newsletters.

Join the Essence Festival community by following us on Twitter @essencefest #EssenceFest and become a fan of 2018 Essence Festival on Facebook for additional updates.

Sponsors of the 2018 Essence Festival® include presenting sponsor Coca-Cola® and major sponsor State Farm.

Entertainment /

TIME INC.¹S 2017 ESSENCE FESTIVAL® PRESENTED BY COCA-COLA® ATTRACTS MORE THAN 470,000 ATTENDEES

Time Inc.’s (NYSE:TIME) 2017 ESSENCE Festival® presented by Coca-Cola® attracted more than 470,000 attendees to New Orleans this Fourth of July weekend for its annual cultural celebration featuring more than 200 performing artists and speakers—which included first-time appearances by Halle Berry, Diana Ross, Chance The Rapper and many more.  Recognized as one of the country’s largest live events, the 2017 ESSENCE Festival extended its reach worldwide by generating a record-breaking 4 billion social media impressions.

The annual 4-day Festival, which took place June 29-July 2, features entertainment, empowerment, and cultural experiences during the day and a state-of-the-art concert series with the world’s best performers each night.

Highlights of the 2017 ESSENCE Festival include:

  • Over 100 performing artists across the Superdome and the Ernest N. Morial Convention Center. Many of the biggest names in the entertainment industry such as Diana Ross, John Legend, Mary J. Blige, Chaka Khan, Chance The Rapper, Master P. and Solange performed at the event’s nighttime concerts and dozens of others across ESSENCE’s Center Stage and All-Star Gospel Tribute honoring Cissy Houston.
  • More than 100 speakers, authors, leaders and celebrities participated in the Festival’s free daytime experience –including a first-ever appearance by Halle Berry.  Other powerhouse speakers included Ava DuVernay, New Orleans Mayor Mitch Landrieu, Louisiana Governor John Bel Edwards, Walmart CEO Doug McMillon and the return of favorites Rev. Al Sharpton, Congresswoman Maxine Waters and Iyanla Vanzant, among others, drew packed crowds.
  • #EssenceFest social media posts driving more than 4 billion impressions with daily trending status on Twitter.
  • The launch of ESSENCE’s newly expanded ‘Path to Power’ business and entrepreneurship conference, as well as the return of consumer Expos focused on ‘Beauty & Style’ and ‘Entertainment All Access’ which drew crowds of thousands each day to the Ernest N. Morial Convention Center.
  • Artist collaborations resulted in new Festival initiatives, including a first-time ‘Ladies Night’ featuring all female performers across five stages on Saturday night, and a first-ever celebrity basketball game to raise money for local youth scholarships in partnership with Master P. and his foundation, Team Hope NOLA.

For a full recap of all the exciting moments from the 2017 ESSENCE Festival, visit ESSENCE.com and log in to the ESSENCE Festival News Center for photo and footage highlights.

The 2017 ESSENCE Festival is executive produced by ESSENCE Festivals LLC, a division of ESSENCE Communications Inc. (ECI), and produced by Solomon Group. GeChar is the executive producer of the 2017 ESSENCE Empowerment Experience

Sponsors of the 2017 ESSENCE Festival include presenting sponsor Coca-Cola and major sponsors AT&T, Ford, McDonald’s, State Farm and Walmart.  Superlounge sponsors include Coca-Cola, Ford and Walmart. The All Star Gospel Tribute is sponsored by Walmart.

 

ABOUT ESSENCE COMMUNICATIONS INC.

Essence Communications Inc. (ECI) is the number one media company dedicated to African-American women, with a brand reach of 21.2 million. With a multi-platform presence in publishing, live events and online, ECI is comprised of Essence magazine, the preeminent lifestyle magazine for African-American women; the ESSENCE Festival®; Black Women in Hollywood and Black Women in Music events; Window on Our Women and Smart Beauty consumer insights series; Essence.com; and ventures in digital media (mobile, television and VOD).

ABOUT TIME INC.

Time Inc. (NYSE:TIME) is a leading multi-platform consumer media company that engages over 170 million consumers globally every month. The company’s influential brands include PEOPLE, TIME, FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING and TRAVEL + LEISURE, as well as more than 60 diverse international brands. Time Inc. offers marketers a differentiated proposition in the marketplace by combining its powerful brands, trusted content, audience scale, direct relationships with consumers and unique first-party data. The company is home to growing media and platforms, including digital video, OTT, television, licensing, paid products and services and celebrated live events, such as the TIME 100, FORTUNE Most Powerful Women, PEOPLE’s Sexiest Man Alive, SPORTS ILLUSTRATED’s Sportsperson of the Year, the ESSENCE Festival and the FOOD & WINE Classic in Aspen.