Badgley Mischka, the iconic American design house that exemplifies timeless glamour, debuted its spring 2023 collection at Spring Studios on September 11th at 3:00 PM EST. This latest collection draws its inspiration from Mark Badgley and James’ Mischka recent travels to Morocco and celebrates the captivating allure and magic of the fabled Marrakesh and the city of Casablanca, which they had imagined so many times.
“Spring 2023 is about building bridges and forging alliances. After two long years of staying in place, we were finally able to put our feet on the ground of a distant shore,” said Mark Badgley.
James Mischka added, “We brought back colors, smells, and experiences from the Medina and the Casbah, burnishing them to a cosmopolitan polish. We partnered with some of Casablanca’s famous workrooms to create embroideries and gowns inspired by tales of the desert and the sea, making them perfect for glamorous evenings in Beverly Hills or London.”
“Our print studios created artwork from our descriptions of the spices, the fruit, and the flowers we discovered, and brought them home. The hidden energy of the desert and the calm of the oasis meet the pulse of the nightlife in this collection. Colors are spare and luscious – chalk, terracotta, ocean, aloe, melon, mango, pomegranate, and limon,” Badgley concluded.
For more information and to watch the show on the LiveStream please go to: www.badgleymischka.com
In addition to showcasing their latest collection, Badgley Mischka has partnered with Covet Fashion , the virtual styling platform that brings top fashion brands to women around the world, for the annual Covet Fashion Week in-game event. The event gives players first access to see and play with the new collection, allowing them to give their in-game looks and avatars fashion week makeovers. The annual in-game event, Covet Fashion Week, a digital celebration of fashion from the hottest runways, features limited-time daily style challenges and exclusive behind-the-scenes looks from NYFW. Then, starting at 9:00 p.m. EST on Sunday, September 11, players can live their Covet Fashion Week fantasy when The Badgley Mischka Style Challenge becomes available. The challenge will give players an exclusive first look at the collection via the Badgley Mischka NYFW22 SS23 Runway Stream and special in-game features.
About Badgley Mischka
Over the past thirty years, Badgley Mischka has flourished into a true lifestyle brand recognizable worldwide. To date, the Badgley Mischka brand includes multiple product categories such as Eveningwear, Day Dresses, Sportswear, Outerwear, Bridal, Swimwear, Footwear, Handbags, Eyewear, Timepieces, and Jewelry. Mark Badgley and James Mischka’ s timeless designs appeal to a wide range of fashionable women including Madonna, Jennifer Lopez, Sharon Stone, Jennifer Garner, Julia Roberts, Kate Winslet, Helen Mirren, Taylor Swift, Sarah Jessica Parker, and Carrie Underwood. Badgley Mischka is sold in the most prestigious stores in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Nordstrom, Harrods, and Harvey Nichols in addition to the Badgley Mischka flagship boutique in Los Angeles. For additional information, please visit www.badgleymischka.com.