Technology continues to creep up on us, growing faster than anyone could have predicted just a few short years ago. One of these ways is in the field of marketing. And if you’re a blogger, short of getting yourself a marketing qualification or doing online MBA programs no GMAT, it would be almost impossible to know how to do all of the things that you need to do in order to promote yourself. Well, here are some ideas on how to get your name out there using technology as your voice, in particular, social media.
There are ways of growing to a million people in a year by using Pinterest, for example, but you need to know where to start. When you say social media, you are actually talking about a big thing. There are so many different types of networks offering a variety of options. So much so that knowing where to start can be a lot harder to judge than you might first expect. Well, let’s break down the main players and what they have to offer.
Facebook is the logical place to start. It has the most users of all of the social media companies and is continuing to grow by buying other companies and integrating their service into the Facebook way of networking. As a blog, you should create your own Facebook page and use it as a platform to interact with your readers. Word of mouth has always been one of the best ways to market a brand, and Facebook is where the most amounts of mouth and eyes are online. One of the brands that Facebook bought is Instagram, a photo-sharing network, which you will want to explore as well.
Sometimes considered a rival to Facebook, but not likely to ever overtake it, is Twitter. This social media website prides itself on allowing its users to take part in a wider conversation in a concise way. It encourages people to speak to each other on a range of topics and you, as a blogger, should be getting in on that action. Keep an eye on popular hashtags and add your voice to the topic so that you are getting noticed. Your content on Twitter matters, the more interesting and engaging it is, the more retweets you will get leading to interactions and gaining followers.
Bloggers weren’t around long before the Vlogger started to take over. These days video content is considered by some to be as important as the written word. YouTube is a good place for you to get your face out there. You should create content which links viewers to your blog such as reviews of products, movies or advice. One of the keys with all of the social media is creating synergy between your accounts. Link one to the other and create a spider’s web for your brand in order to catch as many readers as possible.