Designer Julian Chang Spurs Fashion Shopping and Trends

Miami’s Foremost Fashion Designer Julian Chang adopts the “see now – buy now” Fashion Show apparel method.


For years, fashion shows have been more of a pre-season ritual for buyers at department stores to get an idea and prepare for the next season to come. It was typical to see Winter apparel in a Summer fashion show. It took until 2016 for people to start realizing that it wasn’t such a practical approach.

As stated on Bloomberg Business Week “today, these shows are social media spectacles, and you’re as likely to find Ciara at one as the associate in charge of shoes at Saks Fifth Avenue. You’re also likely to see every runway look in your Instagram feed or in a story on Snapchat, which makes waiting six months for some big reveal as antiquated as, perhaps, going to a department store.”

More about Julian Chang:

Known for his bold prints and signature silhouettes, Julian Chang has become one of fashion’s most celebrated designers to emerge from Miami. Born and raised in Lima, Peru he moved to America and graduated from the Miami International University of Art and Design with a BA in Fashion Design. During school he underwent internships illustrating for magazines and free-lancing design for women’s and men’s fashions, and swimwear. After graduating he became assistant designer for a large manufacturer, and within eight months was named Head Designer. This rapid advancement allowed him to launch his own label.

Inspired by Miami’s lifestyle and travel, Julian’s designs have been worn by Britney Spears and Gloria Estefan, and featured in publications such as Cosmopolitan, Lucky, Vogue, and Vanidades. Esteemed accolades include Miami International Fashion Week Pret-a-Porter Designer of the Year, Ebenzer Award of Honor World Fashion in Korea, and The Key to The City of Miami Beach. Women’s Wear Daily selected Chang as the “Up and Coming Ready-to-Wear Designer to Watch”. Today Julian Chang has grown into an international brand that offers in-demand women’s apparel and is highlighted in over 600 high-end boutiques across the United States as well as internationally.

Julian Chang Fall 2016 Collection – Miami Beach

Miami’s Foremost Fashion Designer presented his latest Fall/Holiday Collection at a Fashion Show in Miami Beach last Thursday October 13th.

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The show received overwhelming accolades; not just for the fabulous designs, and exciting looks, but for the ability to purchase any of the pieces immediately upon the completion of the show; either online or at the Julian Chang boutique in Miami’s MIMO district. Chang also included unique couture pieces that were specifically designed for the show and are only available locally in Miami. In the past retail customers have had to wait six months or longer to purchase the fashions they see on the runway.  However, as Julian stated; “Technology is advancing and as a consequence the industry is evolving,and we all need to recognize that our clients’ expectations are changing.  To remain relevant we designers need to meet and exceed our customers’ expectations. Consequently we are making our designs available to our clients in “real time”; “what they see, is what they can get”; now, when they want it and are excited about having just seen it on the runway.”

Julian is currently showing his Fall/Holiday Collection along with some of the designs that will be in his Spring Collection.

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