Tag: Letoya Luckett
Essence Festival – My Black Is Beautiful Platform
My Black Is Beautiful (MBIB), an African-American community-building platform created by Procter & Gamble (P&G), celebrated 10 successful years of initiating and sustaining a broad dialogue around black beauty at Essence Festival in New Orleans. As the Official Sponsor of the Beauty and Style Expo within Essence Festival, MBIB galvanized thousands of African-American women and encouraged them to continue to fuel conversations around beauty and pride.
During the weekend leading into the 4th of July, MBIB offered festival-goers with interactive, educational and engaging experiences that inspired them to be #BeautyEmpowered, while connecting them with P&G products with benefits for their hair and skin.
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