Pinterest Launches AR Try-On For Eyeshadow

It’s not as easy to shop in-store and try on make-up these days, but Pinterest is introducing the next best thing. The visual discovery app launched AR Try On for eyeshadow, so you can browse eyeshadow shades, try on, and purchase in-stock products based on what works for your skin tone.

Without skin smoothing or image altering effects, Try On shows you authentic results. It’s called augmented reality, but it’s really more actual reality. AR Try On for eyeshadow is also integrated with skin tone ranges, so Pinners can filter results by makeup that best matches their skin tone, and a feature will also show inspirational looks with similar shades so you can see how the colors appears on others.

With AR Try On for eyeshadow, powered by Lens, Pinners can tap into visual search and AR technology to try on and shop beauty products right from the camera on their phone. Simply click the camera icon in search and start browsing different shades of eyeshadow, try on in-stock shades, and purchase. With existing AR Try On for lipstick, Pinners can toggle between lip and eyeshadow looks. The virtual eyeshadow experience is now live across more than 4,000 shoppable shades from brands including Lancome, YSL, Urban Decay, and NYX Cosmetics.

The addition of these AR capabilities allows Pinners to tap into a growing desire to experiment with their makeup looks. Over the last year, Pinterest has seen searches* grow for out of the box makeup looks including pastel eyeshadow (12x), crazy eyeshadow (4x), sunset eyeshadow (4x) and butterfly eyeshadow (2x).

This is just the latest AR offering from Pinterest, which launched AR Try On for lipstick last year. With the addition of AR Try On for eyeshadow, Pinners can now toggle between lipstick and eyeshadow looks until they find the look that works best. You can also send products to friends via text, email or various social apps for them to try on the product!

To access the Try On for eyeshadow feature: 

  • Open the Pinterest app and click the camera icon in search
  • Scroll different shades and watch as they appear on your face (no skin altering or smoothing effects in place!)
  • Click a product to purchase on the retailer’s site

This is the latest update to make it easy to shop the latest trends on Pinterest.

According to a recent story on Glossy.co, “the pandemic has ‘accelerated’ adoption of virtual try-on techniques…leading to a 32% increase in use of makeup try-on…” Pinterest is joining company’s including YouCam, SnapChat and Google, all who are adding these AR try on features for ease of shopping.

Creating The Perfect Wardrobe According To Your Lifestyle

The purpose of my Instagram account is to share affordable outfits for the everyday woman.  I am a firm believer that the way you dress communicates your mood, profession, and outlook on life.

Although I have my favorite designer brands, I believe that anyone can look fabulous at any price-point.  If you follow my page, then you already know I shop everywhere!  Thrifting is one of my favorite hobbies while I adore the beauty of visual displays at Saks Fifth Avenue.

One shopping tip that I always give is that fashionistas should create a wardrobe according to their lifestyle.  For example, a stay at home mom should have a variety of classic pieces while the workout diva could select on-trend Athleisure.

Some of my personal outfits are shared based on civic meetings, church service attendance, mom events, clients meetings, etc. Remember, when working with a personal stylist, it’s important to create the best lookbook or closet cleanout according to your individual interests.  For this to be done, you must discuss your weekly activities!

If you have style questions, feel free to email me at kim@stylelifefashion.com or schedule a Personal Style Session.

 

Blouse: New York & Company

 

Dress: Amazon

 

Blouse: Ann Taylor

 

Kimono: Amazon

 

Dress: Who What Wear Collection from Target

Using Technology To Promote Your Blog: 3 Easy Marketing Tips

Technology continues to creep up on us, growing faster than anyone could have predicted just a few short years ago. One of these ways is in the field of marketing. And if you’re a blogger, short of getting yourself a marketing qualification or doing online MBA programs no GMAT, it would be almost impossible to know how to do all of the things that you need to do in order to promote yourself. Well, here are some ideas on how to get your name out there using technology as your voice, in particular, social media.

There are ways of growing to a million people in a year by using Pinterest, for example, but you need to know where to start. When you say social media, you are actually talking about a big thing. There are so many different types of networks offering a variety of options. So much so that knowing where to start can be a lot harder to judge than you might first expect. Well, let’s break down the main players and what they have to offer.

  1. Facebook

Facebook is the logical place to start. It has the most users of all of the social media companies and is continuing to grow by buying other companies and integrating their service into the Facebook way of networking. As a blog, you should create your own Facebook page and use it as a platform to interact with your readers. Word of mouth has always been one of the best ways to market a brand, and Facebook is where the most amounts of mouth and eyes are online. One of the brands that Facebook bought is Instagram, a photo-sharing network, which you will want to explore as well.

  1. Twitter

Sometimes considered a rival to Facebook, but not likely to ever overtake it, is Twitter. This social media website prides itself on allowing its users to take part in a wider conversation in a concise way. It encourages people to speak to each other on a range of topics and you, as a blogger, should be getting in on that action. Keep an eye on popular hashtags and add your voice to the topic so that you are getting noticed. Your content on Twitter matters, the more interesting and engaging it is, the more retweets you will get leading to interactions and gaining followers.

  1. YouTube

Bloggers weren’t around long before the Vlogger started to take over. These days video content is considered by some to be as important as the written word. YouTube is a good place for you to get your face out there. You should create content which links viewers to your blog such as reviews of products, movies or advice. One of the keys with all of the social media is creating synergy between your accounts. Link one to the other and create a spider’s web for your brand in order to catch as many readers as possible.

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#MeghanMarkle Royal Beauty Predictions Virtually with YouCam Makeup

Love is in the air this week as Prince Harry is set to wed Meghan Markle on Saturday, May 19th in what can only be described as a modern-day fairy tale to melt your heart.
One look at the smiles of the soon to be bride & groom and it’s hard not to feel all the feels. In an attempt to live to vicariously through the American actress-turned-Princess in the days leading up to her happily ever after, Senior Beauty Editor, Lindsay Colameo has curated a collection of Royal beauty predictions that you can experience virtually in YouCam Makeup.
Channel your inner princess and test the looks as we count down to the royal ‘I dos’.

Culinary Trends For Healthy Food

It’s not only in the fashion world that we see trends but also in the culinary world too. If you are not up to date on the latest fashions in food, then read on for a simple breakdown and some advice on how they could help you be healthier.

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5:2 Diet Plan

5:2 is the most recent trend in food that people are raving about at the moment. It a fasting diet, where you consume under 500 calories for two days of the week and eat as normal for the rest of the time. This way of fasting is said to kick the body out of fat storage mode while allowing you to eat regular meals.

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Some people do two full days of eating only 500 calories. While only eating 500 calories in a day might seem pretty grim, you are not completely starving yourself. There are some tasty and filling soups, salads and frittatas that you can still enjoy, even on a fast day. Just make sure that you count your calories.

Some People choose to spread their fast out through the whole week. This process is known as intermittent fasting and comprises of regular ‘eating windows’. Basically, you have a window in each day that you can eat in, but you are not to consume anything outside of that time. It usually last about 6 hours so many people skip breakfast and use the time when they are asleep to make up the rest of their 18-hour fast time. This is a lot easier because when you are asleep, you are not going to feel hungry.

Clean eating

Clean eating is also popular with celebrities like Gwyneth Paltrow, Alicia Silverstone, and Jessica Alba. In fact, Paltrow is so committed to the cause that she has written several cook books on the subject including “It’s all good” and “It’s all easy,” which you can purchase here.

Clean eating focuses on cutting out any processed food. This is because processed food often contains lots of sugar, fat, and additives that make it taste nice, but doesn’t need to be there. That means if you are eating a lot of processed food you are taking a significant amount of bad stuff into your body when you don’t  need to. By switching to clean eating, your body gets more of the proper nutrients it needs and less of the bad stuff that is harmful to it.

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For the most part cleaning eating requires you to prepare and cook the food yourself to avoid these ‘dirty’ additives. However, you can, of course, eat healthy whole snacks like popcorn, and raw fruit and veg. Some companies are now also selling prepared products that follow the clean eating ideal. One such company is Hampton Creek, who are trying to change the food industry from the ground up. You can check them out on YouTube where you can discover what goes into their products. There are also some nice recipe ideas for clean dinners that you have to try.

Paleo

The paleo diet has been all over social media in the last few months and has been trending hard on both Pinterest and Instagram. If you are still in the dark about this food trend, the basic premise is that you can only eat food that would have been available to a caveman. So that means sugar, cereals, dairy and beans and pulses are out. This leaves meat, vegetables, fats, nuts and fruits on the menu.

It’s based on the idea that as the world became industrialized, we humans, started to eat a lot of stuff that we are not meant to. Stuff like refined sugar, cow’s milk and the like. Our bodies were never designed to eat or digest this stuff properly so going back to a caveman diet will reset our bodies to optimum health.

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While it sounds pretty strict, some of the more clever cooks have been adapting everyday recipes to the paleo diet so it’s not as hard to stick to as its sounds. You can actually have brownies, cheese cakes, cupcakes and cookies on this diet. The only thing you need to do is replace the flour and sugar with honey, white beans and avocados.

Carb free

Another trend in food that has been popular is to cut out carbs altogether. This one you have probably already heard of as it has been around a while and was popularized with the famous Atkins diet.

Atkins got some quite controversial press as it seemed that people were losing weight while still eating fat. But doctors did point out that a pure protein diet it’s pretty harsh on the liver, not to mention the problem of subcutaneous fat. So it’s had a bit of an overhaul, and now there are four stages, which gradually reintroduce a reduced amount of carb into your diet. Atkins recommend that you judge for yourself and see how much carbohydrate your body is comfortable with to keep you at your optimum weight.

Despite The controversy, many people use a low carb diet it to control their weight, especially people with Polycystic Ovary Syndrome. Up to 5 million women in the US may have POCOS, many of them undiagnosed. In this syndrome, the insulin levels are often higher that then need to be and the body reacts badly to sugar and refined carbs. This can cause a sugar addiction. This is where the person will crave sugar. What happens is when they consume that sugar it won’t be processed right be the body. So the sugar levels will fall quickly into the bloodstream, and then they end up feeling like they want some more. By taking themselves out of the sugar cycle, people with PCOS can stabilise their insulin levels. This allows them to maintain healthy weight much more easily and can help prevent the onset of diabetes.

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Some people don’t go as far as following the Atkins all the way,  but compromise with only eating carbs at lunch or breakfast. In this way, your body has a greater chance at processing them as you are active through the day. Instead of instantly converting them to fat, during the sedentary evening period.  

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Kentucky Derby Fashion – What To Wear

It’s almost time for Kentucky Derby season and women everywhere will start searching for something to wear.  Often, we’re not quite sure about the attire for such an event. Should one wear Christian Louboutin Pumps or Lilly Pulitzer Wedge Sandals?

I wanted to share a few style options to help us coordinate for Derby season. Attending the Kentucky Derby is definitely not a denim and t-shirt occasion but one can (still) look fashionable without appearing matronly.

Dressing for the races is a time to be chic and comfortable. Also, there’s a functionality behind Kentucky Derby or Preakness Stakes attire.  From my personal experience, one should wear a hat to protect from the sunlight.  Wedge sandals are a “must have” due to walking on the field or socializing over cocktails.

To camouflage from heat absorption, floral dresses should be worn in a lighter hue.

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Which celebrity got it right? Leave comment below

Men can have fun with their races fashion as well.  It’s expected that gentlemen wear a blazer, button-down, and slacks.  For a touch of whimsy, throw on a hat or floral lapel pin for the total sophisticated look.

Don’t forget to bring your cocktail glasses and rosettes for a good time!

Style Inspiration from Pinterest

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Fashion Tips with Dryel At-Home Dry Cleaner

Dry cleaning your wardrobe can be costly!  We love to wear cashmere sweaters, wool coats, and boucle’ slacks but the care for such garments are expensive.  One can purchase these items on sale but must calculate the price of dry cleaning in their shopping budget.

As a Style Expert, I always share that fashion girls (and guys) must properly care for their clothing to maintain a stylish wardrobe.  It’s more than dressing fabulous and owning several pieces.  In this day and time, we have to take our budget into consideration and be realistic about our clothing expenses.

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On-set for The Scandal Shopping Series
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Hanging out with the clothing rack

Truthfully, I also like to mix and match my own clothing.  It’s a personal preference for several good reasons. Number one, I am obsessed with closet organization. Number two, I like to come up with various ways that I can style one item. Number three, I’m a mom and my shopping list consists of additional household products.

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Love my Velvet Hangers

I was excited to be selected as a Brand Ambassador for Dryel At-Home Dry-Cleaner. Over the course of the year, I will share product reviews and cleaning tips! As a reader, you will also have the opportunity to follow my journey via Twitter Chats, Pinterest Boards, and so much more.  Let’s get ready to learn more about the special care of our clothing with the help of Dryel.

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Dryel Starter Kit

 

disclosure: I’m a compensated Dryel Ambassador – all opinions are my own. 

Beauty Regimen in Winter Months – Editor Talk and Products

Yesterday was the first day of December and that means we are officially in the cold weather season.  Not only does the seasons change but our beauty regimen alters with the weather.  The reason we must change our beauty routine is because the external environment can damage our skin, hair, and nails.

Every year I look in the mirror (around the month of November) and my skin is excessively dry.  My first instinct is to panic but then I realize it’s time to visit the drugstore or cosmetics counter.  I have a few beauty products that I am actively using from foundation to nail polish remover pads.

Beauty Regimen

To begin, let’s talk about foundation.  We often forget to change our foundation because it’s our favorite shade or brand.  Here’s what I learned, foundation in the winter months should have hydrating and moisturizing functions. This helps to counter-act dryness and use a lighter press powder.  Also, if you tend to look a shade darker (or tan) in the summer months, you may consider a foundation that’s lighter.  The foundation color should match the exact shade of your face and neckline.

In terms of face lotion, it is suggested that we stay away from light-weight lotions and use a cream.  Lotions are not heavy enough to protect the skin from the dry air.  I suffer from dry skin due to eczema and prefer a cream lotion whether in the winter or summer months.

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Always opt for a deep hydrating mask to use on your hair in the winter.  The cold air can create brittleness no matter the hair type or texture.  If you can’t afford an expensive hair mask, visit your local drugstore or Pinterest.com to create a DIY hair mask at home.  Either way, your hair can not afford to be shampooed with a leave – in conditioner alone.  The result will be breakage and frizz!

An additional beauty product that I’m actively using are nail polish remover pads.  Surprisingly, my mom (the other contributor) introduced me to this product last summer.  You can purchase a box for about $2 at the drugstore and they serve two functions.  Nail polish remover pads will remove polish quickly while also conditioning the cuticle and nails.  I was relieved to discover this product and since that time disposed of liquid remover (and cotton balls.)

I’m always searching for beauty tools to make my life easier because I’m managing my brand and have mommy duties.  The ultimate makeup tool the everyone should own in their bag is a Beauty Blender.  I have to admit that I own three because they serve a different function (and if I lose one there’s always an extra.) The Beauty Blender surfaced several years ago but has recently become available to beauty enthusiasts.  This is not your normal sponge due to the shape, texture, and use of the blender.  The Beauty Blender can be used to apply foundation, bb cream, tanner, bronzer, and concealer.  It can also be used for highlighting, contouring, and strobing.

Fall 2015 Lipstick

Lastly, with so much dryness in the air and having a hectic holiday schedule, we need an at home facial in between our spa treatments.  Purchasing a Sonic Face and Body Polisher can be an investment.  I am totally in love with my system and received it as a product review.  This little hand-held machine exfoliates and softens the skin while tightening my pores.  I love makeup but I’m a huge advocate for natural, glowing skin and we must take care of it!

I hope the tips I provided will help your winter beauty routine.  Also, stay connected to the site because I will be visiting a few local wellness spas very soon!

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Coffee Station: How To Guide and Lifestyle Tip

I drink coffee and that’s a well-known fact.  The aroma of a delicious brew and warmth of a well made cup gives me an instant boost of energy.  My favorite flavor is Pumpkin Spice or when I need a “mommy boost” Cafe Mocha.

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I like to prepare coffee at my home because it’s easy access and affordable.  Honestly, I don’t always have the patience to wait in line, so I brew a cup while getting the boys dressed or cleaning my home.  With a constant search for cups, sugar, and grounds I decided to create a coffee station in my kitchen.

You may not drink coffee and like to sip tea but having a beverage station can save time and help with entertaining guests.  For example, your coworker stops by after work, why not offer a cup of tea?  Or you changed diapers all day but want a nice aroma in your home (before your bestie comes over) brew a cup of coffee!

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Creating a coffee station can be fun and based on your personal style.  Some people like to include baskets, special containers, straws, bottled water, and fruit.  Others keep it simple with a tray, creamer, sugar, and mugs.  I designed a station that’s a combination of all hot beverages for coffee, tea, and cocoa.

Below are “How To” tips for creating a Coffee Station:

*  Place a small scoop next to coffee grounds for accurate measurement

* Shop discount stores or thrift shops for unique inexpensive containers

*  Add a chalk board for notes with salt & pepper shakers to hold cinnamon or cocoa

*  Use a tray or basket to separate the space

* Don’t forget your coffee mugs, straws, spoons, and liners

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photos are from Pinterest.com

 

Apothecary Jars: Decorating and Organizing Your Space

My mother and I have been obsessing (all week) over Apothecary jars.  We’ve shared creative ideas for decorating and organizing with these clear, glass jars.

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Apothecary jars are beautiful to the eyes and can be used in a variety of ways.  For example, one can organize a bathroom with these jars by filling with cotton balls or bath soaps.

A decorative use for the jars includes using as an accent object on a table; filled with lemons or flowers.  I’ve discovered on Pinterest that one can make Apothecary jars with a simple vase, candle holder, and super glue.  I love this idea because I’m a sucker for a DIY project!

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These sophisticated jars can also showcase the change of seasons (or holiday) with candy, ribbon, or even decor.  The perfect place to display an Apothecary jar is on the fireplace mantle, kitchen bar, accent table, or bath tub.  If you want to add a touch of elegance, place a silver tray underneath the jar.  This can take your jar from ordinary standards to ultra unique in minutes.

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If you’re asking yourself, “where can I purchase a set of these jars?” Apothecary jars can be found at Pier 1 Imports, Pottery Barn, and Hobby Lobby.