RCGD x TENCEL™Luxe Partner Kaitlyn Dever Arrives at Oscars Wearing Custom-Made Ethical Louis Vuitton Gown

Golden Globe and BAFTA nominee Kaitlyn Dever (Unbelievable, Booksmart) took a stand for sustainable fashion when she arrived at the Oscars® wearing a breathtaking custom-made ethical gown by Louis Vuitton as an ambassador for Suzy Amis Cameron’s Red Carpet Green Dress™ (RCGD) in collaboration with TENCEL™ Luxe. The Louis Vuitton custom-made gown is made of ethical and eco-responsible certified silk satin, embroidered with Swarovski crystals and glass beads.  This is the second consecutive year Louis Vuitton has partnered with the global change-making organization.

It is with partners like Vuitton and TENCEL™ Luxe, RCGD is able to create red carpet “moments” and make them “movements” bringing sustainable designs to the forefront of conversation and action within the fashion industry.  RCGD is a women-led global change-making organization creating red carpet “moments” to “movements” bringing sustainable designs to the forefront of conversation and action within the fashion industry. It was conceived in 2009 by Suzy Amis Cameron during the press tour for her husband, James Cameron’s film “Avatar”. In partnership with The Academy Awards®, RCGD challenges designers from around the world to deliver eco-friendly garments through a no-waste, circular economy approach, social impact consideration, fair and humane treatment of manufacturers, a clear supply chain and, importantly, materials which use a high proportion of eco-friendly and recycled materials.

Turning red carpet moments into sustainable design movements in 2020 and beyond, the organization will continue its sustainable collaborations with impact brands, educational initiatives for emerging talent, in addition to the creation of groundbreaking digital content.  Leading fashion houses Louis Vuitton, Vivienne Westwood, Armani, Elie Saab, Swarovski, Christian Siriano, Bulgari, Dunhill, and Reformation have joined the campaign to create sustainable gowns for the biggest award show in the world, The Academy Awards®. Established campaign representatives have included Naomie Harris, Olga Kurylenko, Kellan Lutz, Gina Rodriguez, Sophie Turner, Emma Roberts, Priyanka Bose, Lakeith Stanfield, Zoey Deutch, Camila Alves, Danielle Macdonald and Laura Harrier.

To qualify as a RCGD eco-conscious garment, each piece must either be made from sustainable materials, including organic, recycled or repurposed fibers. Other features include using hand-made detailing or incorporating natural dye processing, with a dedicated focus on minimal negative impact on the environment, and environmentally and socially responsible design.
 
The sustainable criteria is overseen by Good On You, a partner of RCGD. Good On You is the world’s leading rating system on ethical and sustainable fashion to assist people in making positive shopping choices–all delivered through an accessible app.

HOLLYWOOD, CALIFORNIA – FEBRUARY 09: Kaitlyn Dever arrives at the 92nd Annual Academy Awards at Hollywood and Highland on February 09, 2020 in Hollywood, California. (Photo by Steve Granitz/WireImage)
HOLLYWOOD, CALIFORNIA – FEBRUARY 09: Kaitlyn Dever attends the 92nd Annual Academy Awards at Hollywood and Highland on February 09, 2020 in Hollywood, California. (Photo by Kevin Mazur/Getty Images)
HOLLYWOOD, CALIFORNIA – FEBRUARY 09: Kaitlyn Dever attends the 92nd Annual Academy Awards at Hollywood and Highland on February 09, 2020 in Hollywood, California. (Photo by Amy Sussman/Getty Images)

Maison-De-Mode.Com & Perrier-Jouët Celebrate Sustainable Style By Honoring Suzy Amis Cameron

Suzy Amis Cameron, the founder of the ethical fashion initiative Red Carpet Green Dress (RCGD), was honored last night by MAISON-DE-MODE.COM at the first annual gala at the “Celebrate Sustainable Style” event held at The Sunset Tower. Many celebrities and industry executives came out to support Amis Cameron including her husband director James Cameron, Amanda Hearst, Hassan Pierre, Elon Musk, Maye Musk, Paris Hilton & Chris Zylka, Angela Bassett, Nadja Swarovski, Rosario Dawson, Jaime King, Zac Posen, Lydia Hearst & Chris Hardwick, Madelaine Petsch, Nathan Jendens, Ginta Lapina, Kathy Hilton, Rick Hilton, Anne Hearst McInerney, Priyanka Bose, and many more.

During the two hour event, one-of-a-kind sustainable gowns were created by top designers Vivienne Westwood, Mary Katrantzou & Diane von Furstenberg, and were worn by critically acclaimed actresses Rosario Dawson, Angela Bassett and Madelaine Petsch. The ethical dresses are now available for purchase on MAISON-DE-MODE.COM, where a percentage of profits will be donated to the beneficiary of RCGD, MUSE School CA. MUSE School CA is an environmental non-profit educational organization Amis Cameron founded in Calabasas, Calif. with her sister Rebecca Amis.

Descriptions of each gown worn are found below:

  • Madelaine Petsch is wearing a custom Mary Katrantzou dress made with sustainable silk satin and embroidered with Swarovski upcycled crystals
  • Angela Bassett is wearing a custom Diane von Furstenberg iconic wrap dress made of upcycled fabric
  • Rosario Dawson is wearing a Vivienne Westwood Couture draped corset gown, in a deep emerald-green silk crepe marocain, layered with smoky black tulle petticoat. This special silk was carefully selected from Westwood’s fabric archives, in the name of reducing waste and reviving unused fabrics in stunning couture style.
  • Amanda Hearst wearing a Gabriela Hearst gown made with upcycled Swarovski crystals
  • Maye Musk is wearing an EDUN look, which exemplifies their Made in Africa message and ethical production standards.

Red Carpet Green Dress is an internationally recognized organization that combines the worlds of fashion and sustainability. Currently, in its ninth year, the campaign was conceived by Suzy Amis Cameron during the press tour for her husband, James Cameron’s film “Avatar”. Her hope is to draw attention to the importance of more sustainable practices in fashion by challenging designers from around the world to think about fashion in an eco-friendly context. The campaign also raises funds for MUSE School CA, a non-profit educational organization that Amis Cameron co-founded in Calabasas, California.