On Saturday, August 5th M.Y.O.B. Cosmetics (Mind Your Own Beauty) launched their 35-piece collection at the newly minted Soho hotspot, Public Hotels. The event hosted 75 beautiful women of all shades, shapes and tones and thrusting them into a world of make-up, glamour and possibilities.

Guests had a ball testing product while snapping selfies at the different glam stations. M.Y.O.B.’s line of liquid lipgloss and lipsticks had everyone’s attention all night. Ladies lined up to figure out their shade, just to leave their mark in M.Y.O.B.’s “Kiss Book”.

Celebrity makeup artist Renny Vasquez was in attendance, along with some of our favorite new beauty bloggers: Ashley Vera, Maria So Fab, Carla Sta Cruz, Jade Ashley and more.

M.Y.O.B.’s motto is “Beauty My Way” and they encourage all women to take charge of their look by setting no limits on their beauty tools or the way they use them. Check out their collection at www.ShopMYOB.com