Teen Vogue and Arundel Mills Mall: Back – To – School Saturdays Event

Teen Vogue hosted Back – To – School Saturdays with Simon Property Group at Arundel Mills Mall on Saturday, August 8, 2015.  I had the opportunity to attend as a blogger and this was a fun event!

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Back – To – School Saturdays started at the registration table where mall guests could register for coupons and savings.  Music was played by a local DJ while guests enjoyed cupcakes, mocktails, and pretzels.  Vendor booths where also in place to provide hair and beauty makeovers along with John Casablancas Modeling Agency.

The retailers featured in the fashion show included Banana Republic, Express, and The Loft.  Models came out and walked the floor to showcase fashion trends.  To help guests capture the event via social media, everyone was asked to use the hashtag #BTSS and #FoundatSimon for a chance to print photos at the photobox. Overall, this was a great way to bring fashion awareness to the area and get everyone excited for the upcoming school year.  To participate in your local Simon and Teen Vogue event visit the website and search upcoming dates.

Additional Information:

Teen Vogue and Simon have also produced a special eight-page style guide featuring trends for Back-to-School, as identified by Teen Vogue editors, with each profiled piece found at Simon. In addition, Simon will extend the section to a full-blown magalog, complete with a shopping guide of products, to be distributed at Arundel Mills as part of BTSS.

Further extending the partnership, Teen Vogue and Simon have chosen YouTuber Amanda Steele (@MakeupbyMandy24) to star in a series of shopping haul videos, showing how she shops Simon centers to achieve Teen Vogues three highlighted trends. The videos will debut just in time for the back to school shopping rush, with the content running across all Teen Vogue and Simon digital and social platforms.

About Arundel Mills:
Arundel Mills is Maryland’s largest outlet and value retail shopping destination with more than 200 stores, including Coach, Coach Mens, J.Crew Factory, Neiman Marcus Last Call, Saks Fifth Avenue OFF 5TH, Michael Kors Outlet and Nike Factory Store.  Shoppers can enjoy quality dining and entertainment at Buffalo Wild Wings, DuClaw Brewing Company, Dave & Buster’s, Medieval Times Dinner & Tournament and Cinemark Egyptian 24 Theatres.  Arundel Mills is also home to Maryland Live! Casino, one of the largest commercial casinos in the country with 189 live action table games, more than 4,200 of the latest slot machines and two High Limit rooms, as well as a lineup of nationally-acclaimed restaurant brands, live entertainment at Rams Head Center Stage and the unique, interactive R Bar.

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The Teen Vogue Handbook: Insider’s Guide to Careers in Fashion | Review & Good Read for Everyone

The New York Times bestselling must-read, THE TEEN VOGUE HANDBOOK: An Insider’s Guide to Careers in Fashion (Razorbill; 9781595142610; on sale November 28, 2014; $24.95), now with 90% new content and updated for the digital age.

Teen Vogue Handbook

Since its launch in 2003, Teen Vogue has provided teens with the very best coverage of fashion, celebrities, entertainment, and features. THE TEEN VOGUE HANDBOOK offers interviews, profiles, and advice about how to break into this constantly evolving industry. This essential guide for anyone interested in fashion is now better than ever. The expanded edition is chock-full of brand-new photos, profiles of newcomers, descriptions of digital jobs, and up-to-the-minute career advice. It’s the ultimate behind-the scenes look at the designers, stylists, photographers, models, makeup artists, writers, and bloggers who run the industry.

THE TEEN VOGUE HANDBOOK features profiles of Jenna Lyons; Mary-Kate and Ashley Olsen; Pamela Love; Warby Parker; Michelle Phan; Sophia Amoruso; Robin Givhan; Chanel Iman, and many more stylists, photographers, and major players. The all-new section on digital careers includes advice straight from editor-in-chief Amy Astley and the staff of Teen Vogue on how to grown an online brand and make a fashion statement! This edition covers changes in the fashion landscape that include bloggers and street style, and also includes a free one-year subscription to Teen Vogue.

 

My Review:

I have been a fan of Teen Vogue for several years.  The magazine provides the latest in fashion, celebrity style, and entertainment.  The Teen Vogue Handbook is the perfect extension of the brand because it gives an insiders guide to careers in fashion.  I suggest this book for up and coming fashion professionals as well as those working in the industry.

Teen Vogue Handbook

The handbook is divided into content chapters according to careers such as Designers, Editors, Digital, Stylist, Models, Beauty, and Photographers.  Of course I turned to the Digital chapter first, which features media moguls such as Leandra Medine, Natalie Massenet, Michelle Phan, Sophia Amoruso, and Robin Givhan to name a few.

In addition, The Teen Vogue Handbook shares how to start a career in fashion and the daily responsiblities associated with each job.  For example, designer Jenna Lyons shares “one day is never the same as the next; there are so many pieces and parts.  Most of the time, I go from one meeting to the next and don’t really get a break in between ” (Astley, 41.)

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The Teen Vogue Handbook

 

The handbook ends with the Career chapter giving tips on how to apply for internships, create a resume, social networking, and dressing to impress.  The Teen Vogue Handbook is a must read for the fashion intern or brand account manager.  Fashion is constantly changing and one must stay abreast of the latest trends (beyond accessories and style.)  Anna Wintour stated, “people have to go to school, learn their craft, and build a brand – that’s the right, healthy way to do things.  If you’re an overnight sensation, you can be yesterday’s news in no time, whereas building something slowly and carefully that has value and quality, that’s what’s going to have legs” (Astley, 114.)

Send an email to kim@stylelifefashion.com – let me know if you decide to purchase The Teen Vogue Handbook and share your favorite chapter!

Astley, A. (2014). The Teen Vogue Handbook: An Insider’s Guide to Careers in Fashion.  New York, New York: Razorbill.