The Mane Choice Multicultural Hair and Body Brand: Founder Courtney Adeleye

In the last five years, there has been a 30% upswing in the number of minority- and female-owned brands presenting lines to retailers. Power players from Walmart to Sephora are taking notice and clearing shelf space for the upstart companies. One of the trailblazers in this growing category is the multicultural hair & body care brand, The Mane Choice – who has secured exclusive launch deals with both Walmart and Target in the last year alone! The five-year-old brand that grew from a home-based hobby to a multimillion dollar corporation in just 2 years is growing at a blistering pace.

About the brand and founder:

  • The business was created by founder Courtney Adeleye, who began her journey by mixing products in her kitchen and documenting her progress on YouTube. As her viewers watched her hair grow from chin length all the way down to her hip, they yearned for her help with their own tresses.
  • Courtney began the business out of her kitchen and grew The Mane Choice from a home-based hobby to a multimillion-dollar business in just two years. Last year, the brand garnered over 6.5 million in sales.
  • In less than three years The Mane Choice has been picked up by major retailers including Sally Beauty Supply, Rite Aid, Target, Walgreens, and CVS.
  • In 2017 Courtney debuted two exclusive product launches with Walmart and Target.
  • The Mane Choice has grown almost exclusively through word of mouth and social media. The brand has organically garnered 347K + Instagram followers and 362K + Facebook fans.
  • The Mane Choice made history in Target, being the first hair vitamin to be featured in the hair aisle (they’re usually reserved for the vitamin aisle).
  • The brand has already expanded abroad, with specific The Mane Choice e-commerce sites for Africa and Canada.

5 Step Beauty Prep to an Epic Valentine’s Day Date

One of the biggest date nights of the year is right around the corner which means pre-date prep is in full effect! Start your prep early before your Valentine’s Day date and you’ll be in tip-top shape and full of confidence when the night comes.

See below for five face and body essentials to create luminous skin for the special occasion.

Start your V-Day date night prep by having flawless skin — blemishes are not cute, and it’s best to proactively fight against them instead of trying to heal them after they’ve made their (unwelcome) arrival.

 

Use this powerful cleanser to ensure your skin is squeaky clean, smooth and even in tone.

Try: Dear by Renée® Grapefruit Foaming Wash ($29.95, DearbyRenee.com)

Infused with Grapefruit which helps treat acne and prevent oily skin and Vitamin E antioxidant which helps boost skin’s defense against pollution.

Slather on your favorite hydrating face mask for flawless, date-night-approved skin! Put this on before you hop in the shower, making sure to let the steam work its magic on opening up your pores for an added bonus.

Try: Arbonne Rescue & Renew Detox Face Mask ($44, Arbonne.com)

Creamy French pink clay formula cleanses to draw out impurities from the skin’s surface, resulting in smaller-looking pores! The mask transitions from wet to dry to visibly show where excess sebum is drawn out.

Think of this as the equivalent of a power smoothie for your eyes! A little bit goes a long way since it spreads easily and melts right into skin.

Try: Dear by Renée® Ultra Firming Eye ($69.95, DearbyRenee.com)

This unique eye cream contains a mixture of botanical extracts and caffeine which absorbs beautifully into the skin addressing puffiness, dark circles and areas which lack circulation.

Look radiant and refreshed with super smooth, healthy skin by applying a scrub a couple days before date night. Apply this gentle formula to your skin and slough off dull skin that’s dimming your inner glow — you’ll be left with nothing but luminous goodness.

Try: Ethique Mochaccino Body Polish – Body Scrub & Exfoliator ($14.50, Amazon.com)

Ground Arabica coffee beans paired with cocoa, pumice, and lashings of nourishing cocoa butter – smells amazing and is the perfect treat for your skin. This deeply exfoliating bar will leave skin feeling smooth and refreshed!

Date night skin is hydrated skin, so lock in moisture right out of the shower with a gorgeous lotion and body wash that contains a mixture of luxurious oils for silky-smooth skin that will last all night.

Try: The Mane Choice Ancient Egyptian Body Wash & Oil + Lotion Fusion 

($14.99 each at TheManeChoice.com)

Infused with Beta-Carotene, Vitamin B5 and Vitamin E work to protect, moisturize and soothe while Kalahari Oil, Oleaster Oil, Mongongo Oil and Baobab Oil rejuvenates skin by bringing out its natural glow.

5 Simple Tips to Maintain Healthy, Glowing Skin this Fall/Winter

With chilly temps on the way the battle for healthy, glowing skin officially begins. To beat winter beauty woes like dryness and a lack luster complexion, your skincare routine will require some extra TLC and loads of hydration.

1.SHORTEN YOUR SHOWER

A hot, steamy shower can leave your mind peaceful but your body parched. Instead of stripping away natural oils limit it to five minutes, and suds up with a body wash; then, seal with an oil infused lotion. Try The Mane Choice Heavenly Halo Oil+Lotion and Body Wash set ($14.99 each; Target.com). Infused with soy and multivitamins to restore and hydrate skin by protecting against moisture loss.

2.EXFOLIATE ONCE A WEEK

Proper exfoliation prevents the skin from developing a dull appearance – Especially during the colder seasons. Using an exfoliator once a week can provide an instantly rejuvenated skin tone. Try the Dear by Renée® Gentle Facial Scrub ($49.95, DearByRenee.com) This gentle gel-based scrub contains Jojoba microbeads which sweeps away dead skin cells, refines surface texture and helps decongest skin.

3.SHINE ON

Bring a little magic to your complexion by dabbing a shimmery cream highlighter onto the cheekbones, inner corners of your eyes, and brow bones. To draw out the warmer tones in darker skin, opt for a gold shade. If you’re fair, pink tones will impart a natural glow. Try Arbonne Starlight Glow Palette ($75, Arbonne.com) which contains an array of warm to cool powder pigments or Arbonne Sheer Glow Highlight Stick ($50, Arbonne.com) a multi-purpose highlight stick containing a Pearl shade to highlight and Bronze to give an effortless glow.

4.KEEP UP YOUR DAILY SPF HABITS

It might be tempting to stash your sunscreen away until next summer, but it’s necessary to wear year-round if you want your complexion to look its best. Slather on the SPF 365 days a year for skin that’s healthy enough to glow naturally! Try Arbonne RE9 Advanced Restorative Cream SPF 20 Sunscreen ($66, Arbonne.com) The concentrated formula protects against UVA/UVB rays and contains collagen-supporting ingredients!

5.DON’T FEAR THE MASK

Hydration masks are a key to giving your skin the nutrients it craves in order to reveal an enviable glow! Try Dear by Renée® Pomegranate Hydrating Mask ($49.95, DearByRenee.com) the unique gel-based formulation leaves skin super moisturized and glowing with Aloe Vera Leaf and Mushroom Extracts to nourish and soften skin.

 

CELEB EVENT RECAP: Sevyn Streeter & CEO Courtney Adeleye Unveil New Launches at SUR “Boss Up Brunch”

Recording Artist Sevyn Streeter and CEO & Founder of The Mane Choice Haircare Courtney Adeleye hosted a “Boss Up Brunch” at SUR Restaurant on Friday.

Courtney & Sevyn teamed up to host an afternoon of female boss empowerment, where leaders across many different industries gathered to network, enjoy the festivities and celebrate Courtney and Sevyn’s latest projects – The Mane Choice’s rollout of the Ancient Egyptian collection in Sally Beauty, and the first look of Sevyn’s highly anticipated album, Girl Disrupted, out July 7.

Both women were excited to share their latest work with a group of strong, influential females who are dedicated to making waves in their industries.

Celebrities and female “boss ladies” such as Estelle, Eva Pigford, Laura Govan, Miss Diddy and Malaysia were in attendance. They all enjoyed delicious food and cocktails and participated in the many activities including belly dancing, flower crown making, henna tattoos, selfie mirrors and more.

The Ancient Egyptian Collection is ideal to repair dry, damaged hair and can even prevent future damage after repeated use. The collection is inspired by the times of Ancient Egypt, when the hair was considered a personal and important method of self-expression.

The Mane Choice’s Ancient Egyptian Anti-Breakage & Repair Antidote Collection has sought out to source the most rare and robust natural oils used during that time, such as Kalahari Oil, Oleaster Oil, Mongongo Oil, and Baobab Oil to strengthen, repair and add remarkable shine.

Atlantic Records artist Sevyn Streeter is set to release her debut album GIRL DISRUPTED on July 7, a gift to her fans for HER birthday. The album will include recently released tracks- “My Love for You” and “Fallen” feat. Ty Dolla $ign & Cam Wallace.  This release will also include chart topping features such as August Alsina, Dave East, Dej Loaf and more.

The premise of GIRL DISRUPTED is centered on a message every young woman can relate to, the journey from a young naïve girl to a grown woman. “This important time in each woman’s life forces them to take ownership of their past in order to become the most true version of themselves,” says Sevyn.

 

TRACKLIST:

Livin

Present Situation

My Love For You

Anything You Want / Feat: Ty Dolla Sign, Jeremih & Wiz Khalifa

Ol School / Feat: Jeremih & Dej Loaf

Soon As I Get Home

Before I Do

Been A Minute / Feat: August Alsina

Peace Sign / Feat: Dave East

Fallen / Feat: Ty Dolla Sign & Cam Wallace

Translation

How Many

Everything In Me

Products range from $14.99 – $21.99 at Sally Beauty locations at SallyBeauty.com

Sevyn Streeter – Girl Disrupted

 

Memorial Day Beauty Must-Haves

Any patriotic holiday is a free pass for wearing red lipstick by the pool. Take full advantage of the occasion with Arbonne Smoothed Over Lipstick in Gladiola ($29, Arbonne.com). This lipstick is infused with watermelon fruit extract which helps provide immediate, long-term moisture while imparting a plumping effect to give the appearance of full, lush lips.

  • It’s inevitable, you’ll be sweating this MemorialDay. A product worth stashing in your purse is Mehron Skin Prep Pro ($13, Amazon.com). Used under the most extreme weather conditions, skin feels and continues to look fresh.
  • When the forecast calls for major humidity, you need a power product such as The Mane Choice Pink Lemonade & Coconut Super Anti-Oxidant & Texture Beautifier Curl Boosting Sherbet($14.99, TheManeChoice.com and Walmart). Formulated to boost curls and fight frizz, the cream defines and shapes your tresses leaving long-lasting shine.
  • Don’t forget to protect your lips! Try opting for an SPF chapstick that’ll give your lips a hydrated glow without the risk of attracting harmful UV rays. The Arbonne Liquid Sunshine Lip Balm Mineral Sunscreen SPF 15 ($12, Arbonne.com) is infused with coconut oil and moisturizing botanicals to help condition and smooth the lips.