Target’s Beauty Concierge Progam Launches in Baltimore: Contributing Post by Lydia Rochelle

Just in case you needed another reason to shop at Target, the store known for the “Expect More. Pay Less” brand promise has launched a Beauty Concierge program in 27 existing stores in Washington DC, Northern Virginia and Baltimore.


This program started in Chicago, and launched in the DMV on June 28, 2013. The Beauty Concierge is available at select times during the day, to answer all of your beauty and skincare needs with personalized and unbiased information.

Recently, I had the opportunity to visit with Melody, the Beauty Concierge at the store in Towson. Her impressive background as a professional make-up artist and extensive training in skin care and hair care, guided me through my beauty journey. During my visit, we perused the vast amount of ethnic hair care products (the largest selection that I have seen at Target) and developed a regimen that would work best for my hair type. Melody provided personalized and unbiased information and we also had a great time!

Additionally, the program will launch in 96 stores in Los Angeles/Orange County, 36 stores in Minneapolis and expand to 41 stores in Chicago, with approximately 200 stores implementing the program in 2013. Check with your local Target for additional locations with the Beauty Concierge. Happy shopping!

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