DEADLINE FOR ESSENCE+ULTA BEAUTY BEAUTIFUL POSSIBILITIES 2.0 #ESSENCEGirlsUnited

The application deadline is quickly approaching for ESSENCE + Ulta Beauty Girls United: Beautiful Possibilities 2.0!

As previously announced, ESSENCE and Ulta Beauty will partner once again for this powerful mentorship initiative, where six young women (ages 16-19) will embark on a journey of tapping into their entrepreneurial and creative spirit and discovering their personal potential. The women selected for this program will have the opportunity of a lifetime—including the chance to work on a special capsule collection for Ulta Beauty, being mentored by top beauty industry leaders and influencers, and receiving $10,000 that can be put towards college.

 Applications are open until this Sunday, November 30th. For more details on ESSENCE Girls United: Beautiful Possibilities 2.0, visit http://www.essence.com/BeautifulPossibilities, or join the conversation on social #ESSENCEGirlsUnited #BeautifulPossibilities.

2019 Spring Beauty Pick: L’Oreal Paris Voluminous Mascara

Using the right mascara is paramount to applying your everyday make-up.  This beauty technique can make the eyes appear larger and place emphasis on eyeliner or shadow.

There are so many mascara products; selecting one in the beauty aisle can be confusing!  For someone with smaller eyes, L’Oreal Paris is one of my favorite brands.

The bristles on the wand are small enough to grasp every tiny lash.  This particular mascara does not irritate my eyes and here’s a hint, I wear contact lenses.

L’Oreal Voluminous Mascara has a deep pigment that truly makes my lids look voluptuous without the use of faux lashes.  My favorite color is Blackest Black.

What’s even better is that this particular product can be purchased at your local Walgreens, Target or ULTA for about $6.99-8.99.  Wow, this great price makes you want to buy an extra tube for a friend.

Apply two coats for a super voluminous look!  Don’t forget to toss after six months.  Check my Instagram Stories page @kwest1908 to see a before and after picture.  This is not an ad.

 

 

ESSENCE ANNOUNCES THE LAUNCH OF NEW INITIATIVE TO INSPIRE FUTURE BLACK WOMEN LEADERS: “ESSENCE GIRLS UNITED”

ESSENCE, the leading media, technology, and commerce company serving Black women, debuts ESSENCE Girls United. This impactful new initiative is designed to inspire young Black women through a year-long mentorship program, as well as an interactive digital/social content hub that will convey the core principles of leadership and self-love.

ESSENCE Girls United demonstrates the iconic brand’s mission to serve its multigenerational audience globally as a 100% Black-owned company across its platforms through content, culture, and community—especially the millennials who comprise of 26% of its core. With its focus on mentoring young girls, this multi-platform program will feature year-round video, digital and social content that will focus on core pillars, including: “Owning Your Power,” “Presenting with Confidence,” “Developing Brand You,” “Finding Your Voice,” “Making a Difference In Your Community,” “Life Skills 101,” and “Self-Love.” The initiative will also feature workshops and conversations with thought leaders, a social network directory for girls to interact with each other, a mentorship program, a leadership development “toolkit,” events such as the upcoming ESSENCE Girls United Summit and much more.

ESSENCE Girls United will allow us to even further demonstrate the brand’s commitment to inspire Black women by engaging this vital audience,” said Moana Luu, ESSENCE Chief Content and Chief Creative Officer. “With year-round content across all of our digital and social platforms, ESSENCE will be a great resource for our girls in the areas of leadership, confidence, and self-love.”

As part of the initiative, ESSENCE and Ulta Beauty will join forces to co-produce ESSENCE Girls United: Beautiful Possibilities. This exciting six-part web series will use digital and social content to create a deeper connection with young Black women. The web series will include a search to discover six young women who will then embark on a journey to discover their personal potential and elevate their entrepreneurial spirit all within the beauty industry. Each young woman will have a chance to participate in an opportunity of a lifetime, including helping to create a limited-time collection for Ulta Beauty; mentorship by ESSENCE and Ulta Beauty brand leaders and more. ESSENCE Girls United: Beautiful Possibilities is open nationally to girls ages 16-19.

For more on ESSENCE, Girls United visit ESSENCE.com/GirlsUnited, pick up the November issue of ESSENCE or join the conversation on social @Essence #ESSENCEGirlsUnited.

Insta Flawless Fix and Matte Setting Powder: Rimmel London

Have you ever taken a picture only to realize your face has an uncontrollable shine? This is often the case with several of my photos.  Rimmel London solved this problem by sending one of their newest products.

The Insta Flawless Fix and Matte Setting Powder set my makeup within a few minutes.  I applied foundation, concealer, mascara, blush, and eyelashes.

Afterwards, it was time to set my entire look!

IG @kwest198

The translucent powder was true to its purpose; lightweight, smooth and neutral in tone.

Some of the other brands left my face dry and provide a yellow-base tone.  The Insta Flawless Fix and Matte Setting Powder can be purchased online or at your local ULTA Beauty store.