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COVERGIRL Launch: The Infinite – A Tribute to COVERGIRL’s Product Inspiration

This morning COVERGIRL launched their biggest campaign of the year – The Infinite – which showcases COVERGIRL’s inspiration behind this product: YOU.

This campaign is a tribute to everyone who spoke up and said what they want and need from a foundation – not just an extensive shade range (but of course we have that!), but specific formula additions that cater to their unique skin needs. COVERGIRL listened, and COVERGIRL heard you, so this foundation was created specifically for each and every one of you.

COVERGIRL’s TruBlend Matte Made Foundation’s 40 shade-range delivers a long-wearing matte finish while delivering the key factors most asked for by consumers:

  • Flexible wear and comfort feel – a flexi-hold technology creates a strong, yet flexible film that’s comfortable on the skin. It responds to facial movements and is lightweight on the skin.
  • Transfer-Proof – Flexible film helps formula stay in place all day – will not transfer
  • Pore-Blurring – Light-scattering technology blurs pores and minimizes imperfections on skin
  • Oil-Absorption – Oil-absorbing powders can hold 2X their weight in oils