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2020 Trends: The Fashion Forward Face Mask

Face masks are fast becoming the 2020 fashion trend. Lady Gaga appeared at the MTV VMA awards show early this week, wearing a different matching face mask with each wardrobe change (it’s Gaga, there were 7!). It’s a fashion movement borne of necessity rather than the advancement of trends. It’s reported that two-thirds of all US adults started to wear masks regularly between this past March and June. It will be a while before full-reopening; meanwhile as Americans venture out of their houses to enjoy socially distanced drinks, and the return of the drive-in movie, choice of face wear is now the thing to check for before leaving the house. Designers are taking notice, with new fashion-forward facial coverings on the high end going for $450.

Rakesh Tammabattula is the founder and CEO of QYK Brands, a manufacturing company of several beauty and wellness products that tapped into producing PPE surgical face masks, respirators, goggles, hand sanitizers, and more as the pandemic took a full swing.